| | | Smashmouth Marketing | | | | 71 articles |
| Page 1 of 1 | Previous | Next | SMASHMOUTH MARKETING DECEMBER 14, 2008 Don't Stop B2B Marketing During The Holidays As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it. Play offense when everyone else is in the huddle. We'll get to it in Q1 : Why wait? Go into offensive mode. | SMASHMOUTH MARKETING DECEMBER 3, 2008 Don't Stop B2B Marketing During The Holidays As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it. Play offense when everyone else is in the huddle. We'll get to it in Q1 : Why wait? Go into offensive mode. | | | | | | | SMASHMOUTH MARKETING NOVEMBER 14, 2008 Poker Math and Marketing - Lead Equity I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms. Basically it is the value of your hand as it relates to the investment you have made in it. believe this applies to demand gen as well. So back to poker. | | | SMASHMOUTH MARKETING NOVEMBER 16, 2008 Poker Math and Marketing - Lead Equity I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms. Basically it is the value of your hand as it relates to the investment you have made in it. believe this applies to demand gen as well. So back to poker. | | | | | | | | | -
SMASHMOUTH MARKETING | MONDAY, DECEMBER 15, 2008 Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. It seemed like a predictive dialer/call center offshore mashup and didn't resonate and for the price seemed like it would be questionably worth it. But then over the summer a good client of ours told us they were achieving results with it (thanks Char!). So we finally gave it a shot. It's INTENSE and I don't recommend more than a 2 hour session at a time. Need I say more? MORE >> -
SMASHMOUTH MARKETING | SUNDAY, DECEMBER 7, 2008 Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. It seemed like a predictive dialer/call center offshore mashup and didn't resonate and for the price seemed like it would be questionably worth it. But then over the summer a good client of ours told us they were achieving results with it (thanks Char!). So we finally gave it a shot. It's INTENSE and I don't recommend more than a 2 hour session at a time. Need I say more? MORE >> -
SMASHMOUTH MARKETING | SATURDAY, NOVEMBER 29, 2008 Simple Marketing - The Gas Price Sign Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? In many cases the only competition that exists is the station across the street. The direction you're traveling on the road may play more to your decision than the brand. Then there is the price sign. Probably the simplest form of marketing in the world. Food as the product feature? Do you stop for a drink? Dunkin Donuts? Yes $1.799 (down $2.30 MORE >> -
SMASHMOUTH MARKETING | FRIDAY, NOVEMBER 28, 2008 Simple Marketing - The Gas Price Sign Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? In many cases the only competition that exists is the station across the street. The direction you're traveling on the road may play more to your decision than the brand. Then there is the price sign. Probably the simplest form of marketing in the world. Food as the product feature? Do you stop for a drink? Dunkin Donuts? Yes $1.799 (down $2.30 MORE >> -
SMASHMOUTH MARKETING | SATURDAY, NOVEMBER 1, 2008 Getting Things Done (GTD) - Don't Slip <-- This recent entry on one of me and my daughter Rebecca's hall of fame sites, the live art project PostSecret , reminded me of a post I've been wanting to write. How do I stay on top of what needs to be done for the company, the house, my family, for? few years ago I started using the GTD system that became popular as a result of the book Getting Things Done by David Allen. The technorati have flocked to the GTD system because of its simplicity, it's ability to adapt to any lifestyle, and the fact that most geeks have tons going on at once. Give some priority to yourself. If you do. MORE >>
- iPhone TV Ads - Hall of Fame Marketing SMASHMOUTH MARKETING | MONDAY, NOVEMBER 3, 2008
- Do You Sales 2.0? SMASHMOUTH MARKETING | MONDAY, NOVEMBER 10, 2008
- Scrabble Jubilee SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 18, 2008
- Boycott of Overwhelming RSS Feeds SMASHMOUTH MARKETING | WEDNESDAY, NOVEMBER 19, 2008
- Ethics & Wonder/Amazon's Mechanical Turk/Kiva SMASHMOUTH MARKETING | SATURDAY, NOVEMBER 29, 2008
- Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy SMASHMOUTH MARKETING | FRIDAY, DECEMBER 5, 2008
- World Aids Day SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 10, 2008
- 5 Networking Tips With iPhone LinkedIn App SMASHMOUTH MARKETING | FRIDAY, DECEMBER 12, 2008
- 10 Opinions - Business or Personal in Social Media? SMASHMOUTH MARKETING | FRIDAY, DECEMBER 19, 2008
- Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program SMASHMOUTH MARKETING | SUNDAY, DECEMBER 21, 2008
- Sales 2.0 - Call for Beta Testers SMASHMOUTH MARKETING | SUNDAY, DECEMBER 21, 2008
- Chris Brogan: "Empower the Users" (Prospects) SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 24, 2008
- Alton Brown's Green Holiday Fruit Cake - Good Eats SMASHMOUTH MARKETING | THURSDAY, DECEMBER 25, 2008
- Social Media Spam: Spam to You, Gems to Me? SMASHMOUTH MARKETING | FRIDAY, DECEMBER 26, 2008
- Does Green B2B Marketing React Like Social Media Marketing SMASHMOUTH MARKETING | MONDAY, DECEMBER 29, 2008
- Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers SMASHMOUTH MARKETING | TUESDAY, DECEMBER 30, 2008
- Who is the Greener Candidate? SMASHMOUTH MARKETING | MONDAY, NOVEMBER 3, 2008
- Eat Food, Not Too Much, Mostly Plants SMASHMOUTH MARKETING | SATURDAY, NOVEMBER 1, 2008
- Mr. and Mrs. Michael and Linda Damphousse SMASHMOUTH MARKETING | SUNDAY, SEPTEMBER 7, 2008
- Reading on My Honeymoon (modern day style) SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 9, 2008
- A Virtual Company SMASHMOUTH MARKETING | MONDAY, SEPTEMBER 22, 2008
- Carolyn In Her Element SMASHMOUTH MARKETING | SATURDAY, OCTOBER 11, 2008
- Make and Guerrilla Art SMASHMOUTH MARKETING | SATURDAY, NOVEMBER 8, 2008
- Getting Things Done (GTD) - Don't Slip SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 2, 2008
- New England Real Ale eXpo (NERAX) SMASHMOUTH MARKETING | SATURDAY, NOVEMBER 8, 2008
- 40 Steps.from No Impact Man SMASHMOUTH MARKETING | TUESDAY, AUGUST 26, 2008
- American Idol, Treat for Melissa SMASHMOUTH MARKETING | SUNDAY, AUGUST 10, 2008
- Stag Dinner, No Nudity SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 2, 2008
- Andover Farmers Market - Local? SMASHMOUTH MARKETING | SATURDAY, AUGUST 30, 2008
- My Best Summer Intern SMASHMOUTH MARKETING | SATURDAY, AUGUST 23, 2008
- Whole Foods Chalkboard Art SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 18, 2008
- Improv Everywhere SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 15, 2008
- Call for Eco Art & Lawrence, MA SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 9, 2008
- Eat Local Month in SFO SMASHMOUTH MARKETING | MONDAY, NOVEMBER 10, 2008
- iPhone TV Ads - Hall of Fame Marketing SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 11, 2008
- Antipasto or High Fructose Corn Syrup? SMASHMOUTH MARKETING | WEDNESDAY, NOVEMBER 12, 2008
- Scrabble Jubilee SMASHMOUTH MARKETING | MONDAY, NOVEMBER 17, 2008
- Do You Sales 2.0? SMASHMOUTH MARKETING | SATURDAY, NOVEMBER 15, 2008
- Our Prius Has A Cold SMASHMOUTH MARKETING | SATURDAY, NOVEMBER 15, 2008
- Comparing Apples to Oranges SMASHMOUTH MARKETING | MONDAY, NOVEMBER 24, 2008
- Comparing Apples to Oranges Part 2 SMASHMOUTH MARKETING | WEDNESDAY, NOVEMBER 26, 2008
- Boycot of Overwhelming RSS Feeds SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 23, 2008
- To Poop Or Not To Poop SMASHMOUTH MARKETING | WEDNESDAY, NOVEMBER 19, 2008
- Did We Get Screwed For 8 Years or Are We About To Get Screwed, (cause you know he's in for 8) SMASHMOUTH MARKETING | FRIDAY, NOVEMBER 21, 2008
- That Clank When We Used To Hang Up The Phone SMASHMOUTH MARKETING | FRIDAY, NOVEMBER 28, 2008
- Ethics & Wonder/Amazon's Mechanical Turk/Kiva SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 30, 2008
- World Aids Day SMASHMOUTH MARKETING | MONDAY, DECEMBER 1, 2008
- 5 Networking Tips With iPhone LinkedIn App SMASHMOUTH MARKETING | TUESDAY, DECEMBER 2, 2008
- KUDOS! Melissa Makes the Basketball Team SMASHMOUTH MARKETING | TUESDAY, DECEMBER 2, 2008
- No Impact Man - The Sundance Movie SMASHMOUTH MARKETING | MONDAY, DECEMBER 8, 2008
- Groundwork Lawrence's Glow Gala - Hall of Fame Cause SMASHMOUTH MARKETING | THURSDAY, DECEMBER 11, 2008
- Sales 2.0 - Call for Beta Testers SMASHMOUTH MARKETING | TUESDAY, DECEMBER 16, 2008
- Chris Brogan: "Empower the Users" (Prospects) SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 17, 2008
- Alton Brown's Green Holiday Fruit Cake - Good Eats SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 17, 2008
- Social Media Spam: Spam to You, Gems to Me? SMASHMOUTH MARKETING | SATURDAY, DECEMBER 20, 2008
- Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers SMASHMOUTH MARKETING | TUESDAY, DECEMBER 30, 2008
- Does Green B2B Marketing React Like Social Media Marketing SMASHMOUTH MARKETING | SUNDAY, DECEMBER 28, 2008
- Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy SMASHMOUTH MARKETING | MONDAY, DECEMBER 1, 2008
- Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program SMASHMOUTH MARKETING | MONDAY, DECEMBER 15, 2008
- 10 Opinions - Business or Personal in Social Media? SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 10, 2008
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