2008

Smashmouth Marketing

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Happy Thanksgiving

Smashmouth Marketing

Cartoon Credit: Gary Larson

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. The best lists we've seen for the money are from Jigsaw hands down.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? Employee turnover and client retention is a huge issue in our industry and Linda and I wanted to combat those issues head on. Responsibility and quality was key to this decision, and it all stemmed from our practices of green living. Green is in.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We are all connected one way or another. Personal branding does impact business branding. business is personal.

Alton Brown's Green Holiday Fruit Cake - Good Eats

Smashmouth Marketing

I just made Alton Brown's Fruit Cake recipe again. All organic, btw. I've done this for several years and not only is it incredibly good, the apricot brandy I spray on it brings extra holiday cheers. Ok, so the brandy wasn't organic and was shipped from somewhere far away, but you can't green everything. Seriously, this is NOT the fruit cake you know with the artificial colored fruit bits in it.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. But it does take a fare amount of care and feeding.

5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Perfect if you are connected to them somehow, "Hi, I'm Mike from Green Leads, I think you know my friend Jonathan.". Their work history.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Groundwork Lawrence's Glow Gala - Hall of Fame Cause

Smashmouth Marketing

Tonight, Dec 11: From the folks that bring green to urban areas.Please join us at Chester's (60 Island St, Lawrence, MA) to celebrate another successful year of Groundwork Lawrence projects, partnerships, and programs with an evening of delectable food from Two Chefs are Better Than One , a silent eco-art auction, cash bar, and live music by Los Sugar Kings! Tickets are $45 each.

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10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We are all connected one way or another. Personal branding does impact business branding. business is personal.

No Impact Man - The Sundance Movie

Smashmouth Marketing

After following the No Impact Man blog for a couple years now, I'm so pleased to find out that the No Impact Man Movie based on the Beavan family (experience of living a zero impact green life) is being premiered at Sundance Film Festival. fell in love with No Impact Man when I first started reading Colin Beavan's original posts in 2007. You will also fall in love with them.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : re-message to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition. Not adapting will mean failure. Craig: Green, of course

5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Perfect if you are connected to them somehow, "Hi, I'm Mike from Green Leads, I think you know my friend Jonathan." Their work history.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

KUDOS! Melissa Makes the Basketball Team

Smashmouth Marketing

Lots of basketball genes in my daughter Melissa (freshman at Andover HS). Her mother was on a state finals team with Andover, and her grandfather won the first Bob Cousy award in the '60s. She made the team. Congrats love!

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Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : remessage to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition. Not adapting will mean failure. Craig: Green, of course.

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. The project is comprised of thousands of repetitive tasks and some research that anyone with basic business background can accomplish. That's $6 per hour.

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. So I decided to to load up a database project. We get these projects every week and have interns on staff to tackle them. You hit "Publish" and it is live.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Simple Marketing - The Gas Price Sign

Smashmouth Marketing

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? In many cases the only competition that exists is the station across the street. Then there is the price sign. Food as the product feature?

Simple Marketing - The Gas Price Sign

Smashmouth Marketing

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? In many cases the only competition that exists is the station across the street. Then there is the price sign. Food as the product feature?

That Clank When We Used To Hang Up The Phone

Smashmouth Marketing

Remember the old rectangular wall phone with a rotary dial that we all had before touch tone (ok, some of you just got dated as young). I was just watching an episode of Mad Men and without paying much attention I heard that "clank" sound when those old phones got hung up. That was one of the most nostalgic sounds I've heard in years. simple "thud" or a "clank", some plastic, some metal. Enjoy!

Happy Thanksgiving

Smashmouth Marketing

Cartoon Credit: Gary Larson.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Comparing Apples to Oranges Part 2

Smashmouth Marketing

I had to followup to my previous post regarding the massive proportion differences between European food and American food. So I lugged the orange and apple in the previous photo from Germany to home, and I placed some good old Whole Foods fruit next to them (btw, the reason the iphone is in the photo is for size reference - someone asked). My point is in the photo. Consider meats though.

Comparing Apples to Oranges

Smashmouth Marketing

As you can see from the picture of my long time friend and colleague, Steve Hyde , cars are not the only thing oversized in the US. Our fruit is noticeably bigger (20% - 30%) than this example of an orange and apple from Cologne Germany. We were sitting having breakfast this morning and Steve brought an omelet to the table and it was small, maybe 1 egg. Is it genetic modification? selection?

Did We Get Screwed For 8 Years or Are We About To Get Screwed, (cause you know he's in for 8)

Smashmouth Marketing

So my wife and I are now like Mary and James Carville. well, I spend most of my time in the blue. So my point is philosophical. Does a new party mean "change"? Change implies some permanancy. firmly believe Obama coming in just means a new "cycle". Change inspires optimism. It has also been proven that economic and social change takes 5-10 years to make a lasting impact. Does it matter?

Scrabble Jubilee

Smashmouth Marketing

Call me a geek, but I'm a gamer. Competitive scrabble being one of them. I've played some live tournaments, not many, but I've got more than 2000 registered tournaments on the Internet Scrabble Club and a tournament rating of 1112 (at the moment). Tonight was a great night with a triple spanning bingo JUBILEE for 123 points. triple spanning bingo is when your word also covers a red triple square.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Scrabble Jubilee

Smashmouth Marketing

Call me a geek, but I'm a gamer. Competitive scrabble being one of them. I've played some live tournaments, not many, but I've got more than 2000 registered tournaments on the Internet Scrabble Club and a tournament rating of 1112 (at the moment). Tonight was a great night with a triple spanning bingo JUBILEE for 123 points. triple spanning bingo is when your word also covers a red triple square.

Poker Math and Marketing - Lead Equity

Smashmouth Marketing

I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms. Basically it is the value of your hand as it relates to the investment you have made in it. believe this applies to demand gen as well. So back to poker.

Do You Sales 2.0?

Smashmouth Marketing

I'm on the the flight back from SFO after attending Sales 2.0 conference. It was great to put faces to names of folks I've been colleagues with by phone and email. Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0 Sales 2.0 What do you do to Sales 2.0?

Poker Math and Marketing - Lead Equity

Smashmouth Marketing

I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms. Basically it is the value of your hand as it relates to the investment you have made in it. believe this applies to demand gen as well. So back to poker.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Antipasto or High Fructose Corn Syrup?

Smashmouth Marketing

Arived in San Francisco a couple hours ago and thankfully I passed up the $7 airplane "snack". know the flight attendants thought I was a bonehead because I asked if I could see the nutrition labels. They had one open so I took a peak. Then there was the strawberry mush that looked like red applesauce, again with HFCS. The cheese and crackers looked ok, but not for $7.

Do You Sales 2.0?

Smashmouth Marketing

I'm on the the flight back from SFO after attending Sales 2.0 conference. It was great to put faces to names of folks I've been colleagues with by phone and email. Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0 Sales 2.0 What do you do to Sales 2.0

Eat Local Month in SFO

Smashmouth Marketing

How timely, I'll be in the bay area later this week to attend Sales 2.0 and I've found out that this is Eat Local Month. San Francisco has always had some great places with local cuisine, my favorite being Alice Waters' Chez Panisse  over the bridge in Berkely. I'll be looking forward to the options I have.

Call for Eco Art & Lawrence, MA

Smashmouth Marketing

One of my top causes, Groundwork Lawrence , has put out a call to artists for Eco-Art that can be donated to their annual fundraiser on Dec 11. What qualifies? It incorporates at least one of the “3 R’s” (Reduce, Reuse, Recycle). It promotes environmental awareness. It educates others about environmental injustice, and/or conveys a vision for addressing it. The Boathouse itself is a great facility.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.