Sat.Jan 14, 2012 - Fri.Jan 20, 2012

Smashmouth Marketing

Trending Sources

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Getting Into Your Audience’s Trusted World There are three ways to get into Your Audience’s Trusted World.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Stuart W.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Now I’m going to share nine tactics that will drive those lead scores – and your ROI – even higher: Do thorough research. Take note.

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. Mind you, there are exceptions.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Is New Google like the New Coke?

grow - Practical Marketing Solutions

A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.  Both felt that neither could survive while the other lived, and you, the consumer,  had  to choose.  Every.

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B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” ” Web activism has enabled him to raise $270 million to battle Parkinson’s. Leverage skills and distribute workload. Improve forecasting effectiveness. Content.

A Lesson from Microsoft: Control Your Own Destiny

NuSpark

It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once. There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own. What is interesting, though, is Microsoft’s official explanation for ending its starring role.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

9 Questions You Need to Ask When Developing Buyer Personas

Hubspot

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Before you spend time and money on research to help define your personas, ask yourself these questions about your target audience. To Google?

Buyer Personas are the Foundation upon which Demand Generation is Built

Fearless Competitor

Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas. In order to drive results, you need customer personas – deep understanding of prospective buyers of your products and services. In addition, Find New Customers worked with our client Keyedin Corp.

Top 10 Social Media Blogs to Follow in 2012

WindMill Networking

Social media has gone from being a pastime to a necessary component of any brand and business. To build up your stockpile of social media knowledge, you need to stay informed of the latest news and trends by reading the best blogs in the business. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy! Recommended blog post:  10 Rules for Epic B2B Blogging. Thanks!

Make the Short List by Connecting with Content

Savvy B2B Marketing

With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. For the latest research on content marketing, I encourage you to download the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute (CMI) and MarketingProfs (full disclosure: I helped author the report). Challenges.

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Live Blog: How to Make Collaboration Cook

Paul Gillin

When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose. Speakers at Lotusphere today offered tips on rolling out collaboration platforms to employees who aren’t accustomed to the concept.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Top Internet strategy, marketing and technology links for the week of January 14, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger). Mastering the Art of Slow Blogging (ProBlogger). Why Search Marketers Are Grabbing the Long Tail (Marketing Profs Daily).

2 Recent Reports Show Mobile Ads And Apps Are Hot!

B2B Marketing Insider

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as  reported by businesses in 2011. Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted. Mobile Ad Revenue. Mobile App Usage.

6 Tips For Building a High Quality Blog Following

Fearless Competitor

Notice the (Editor’s note) on each item. Shane Snow is a New York-based tech journalist and co-founder of  Contently.com , a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. million monthly unique visitors.

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Photo courtesy Rawich/ FreeDigitalPhotos.net ). Which posts generated the most comments? What about you? What are your favorites?

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Savvy Toolkit - Getting Trendy with It

Savvy B2B Marketing

Early January can be a frustrating time waiting for the corporate gurus to decide what the 2012 priorities are and what we will spend our time on this year. I too have been interested in a number of "trends" blog posts recently. Silverpop produced a list of their Top 5 Most Popular slideshares of 2011. One of the included was 7 Trends to Watch in 2012. How is that for a trendy mind shift.

Learning From Big Social Media Blunders

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. Advertising Age  just published its Book of Ten’s issue. In it they chronicle this year’s Top 10 Social Media Blunders. The list is entertaining and disheartening. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Dropping the “F” Bomb. Kenneth Cole and the Arab Spring.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Features. Background.

Savvy Week in Review - January 20

Savvy B2B Marketing

Another Friday is upon us, bringing with it all the goodness that so many of us look forward to each week. And that includes our roundup of the posts that got us thinking, inspired an "aha!" " moment, or just plain entertained us. Hope they do the same for you. Enjoy! Predictions for Location-Based Marketing in 2012 by Adam Steinberg @adams472. Location intelligence and mobile marketing are on the top of many trends to watch for 2012 but Steinberg takes it to the next level with 8 predictions just around location marketing. What Happens When Inbound Marketing Works?

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Educating B2B Marketers Every Week | Mad Marketing TV

Fearless Competitor

Mad Marketing TV – the most TV-like show in the industry, bring you top marketing experts every week. These top experts share important marketing advice every B2B marketer can take and use immediately. Let me introduce you to the superb companies behind the show. Please check all of them out. The Sponsor (primary). Act-On Software , marketing automation software for the Fortune 5,000,000.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to chat with one of your sales reps and jump right into a purchasing decision. Image Credit: Zazzle.com.

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Laugh and Learn with Find New Customers – Episode 57 | Marketing Words

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show. In this show, he illustrates the importance of selecting words carefully. Self Education content marketing Laugh and Learn

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5 Steps To Connect With People Outside Your Network On LinkedIn

WindMill Networking

Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have.  The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know.  Also mention how you can help them.  LinkedIn

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Sunday Post: TED video | The Battle between your present and future self

Fearless Competitor

Here at Find New Customers , Sundays are for learning. It is our tradition. We curl up with a coffee with my wife and our kids – and the Sunday New York Times (the only day we get a paper paper. Most days we read papers on our iPad2.) And since we consider Sundays for learning, we love to share these outstanding TED videos, so you can learn with us. Can I skip flossing just this one time?)

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No more SEO worries for dynamic content?

Biznology

Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). Not quite. I don’t want to downplay the amazing strides that have been made by the Googlebot.

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The Social Networks Your Organization Needs This Year

Conversionation

Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.]. Blog Connected marketing Research Social media marketing Facebook Google+ Jan Rezab social networks socialbakers Twitter

Content Marketing and the War of Attrition

Junta 42

There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. soloed approach to content marketing. Poor execution. Bland storytelling. Lack of authenticity. Creating information that, simply put, is not helpful or engaging. The result.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

4 Reasons For B2B Marketers To Explore Pinterest

Social Media B2B

Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well. Here are four reasons B2B should start to look into using Pinterest. 1. SEO value of inbound links.

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Top 5 Reasons to Create a Co-Marketing Partnership

Savvy B2B Marketing

Social media has dominated the headlines in 2011 and will most likely continue to create buzz into the New Year. However, while we tried to figure out Google+, Twitter etiquette, and Facebook’s latest format changes, some traditional tactics continued to pull their weight even though they weren’t in the spotlight. If you need one, there is a good chance you’ll need the other.

How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns.

The Top Three B2B Marketing Themes for 2012

B2Bbloggers

While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. 1. SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. MARKETING AUTOMATION.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.