Sat.Jan 14, 2012 - Fri.Jan 20, 2012

Smashmouth Marketing

Trending Sources

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever.

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7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of.

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Is New Google like the New Coke?

grow - Practical Marketing Solutions

A guest post by {grow} community member Helen Brown. Let me tell you a story: Back in the 1980s there was a brand war, and it was a big deal at the time. Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers.

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B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.

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Learning From Big Social Media Blunders

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. Advertising Age just published its Book of Ten’s issue. In it they chronicle this year’s Top 10 Social Media Blunders. The list is entertaining and disheartening.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.”

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A Lesson from Microsoft: Control Your Own Destiny

NuSpark

It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once. There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own.

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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge.

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9 Questions You Need to Ask When Developing Buyer Personas

Hubspot

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

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Buyer Personas are the Foundation upon which Demand Generation is Built

Fearless Competitor

Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Make the Short List by Connecting with Content

Savvy B2B Marketing

With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area.

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Live Blog: How to Make Collaboration Cook

Paul Gillin

When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose.

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Top Internet strategy, marketing and technology links for the week of January 14, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012… . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger).

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Have you become a STOP SOPA lemming?

grow - Practical Marketing Solutions

The current controversy over the Stop Online Piracy Act ( SOPA ), also known as U.S. House Bill 3261, is highly disturbing on several levels, and the actual bill might be the least of our worries, in the long-term. I am against piracy, but I’m also against this bill.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Blogging and the fairness challenge

grow - Practical Marketing Solutions

A dear friend was recently lamenting that her blog had become nothing but blah, blah, blah. There was no commentary, discussion, or meaningful debate. But ironically, she said that it was not her style to “take a stand” on any issue. She would rather go with the flow.

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6 Tips For Building a High Quality Blog Following

Fearless Competitor

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2 Recent Reports Show Mobile Ads And Apps Are Hot!

B2B Marketing Insider

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011.

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Savvy Toolkit - Getting Trendy with It

Savvy B2B Marketing

Early January can be a frustrating time waiting for the corporate gurus to decide what the 2012 priorities are and what we will spend our time on this year. I too have been interested in a number of "trends" blog posts recently.

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Savvy Week in Review - January 20

Savvy B2B Marketing

Another Friday is upon us, bringing with it all the goodness that so many of us look forward to each week. And that includes our roundup of the posts that got us thinking, inspired an "aha!" " moment, or just plain entertained us. Hope they do the same for you. Enjoy! 8 Predictions for Location-Based Marketing in 2012 by Adam Steinberg @adams472.

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Educating B2B Marketers Every Week | Mad Marketing TV

Fearless Competitor

Mad Marketing TV – the most TV-like show in the industry, bring you top marketing experts every week. These top experts share important marketing advice every B2B marketer can take and use immediately. Let me introduce you to the superb companies behind the show. Please check all of them out.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!).

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Laugh and Learn with Find New Customers – Episode 57 | Marketing Words

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show.

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Sunday Post: TED video | The Battle between your present and future self

Fearless Competitor

Here at Find New Customers , Sundays are for learning. It is our tradition. We curl up with a coffee with my wife and our kids – and the Sunday New York Times (the only day we get a paper paper. Most days we read papers on our iPad2.)

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4 Reasons For B2B Marketers To Explore Pinterest

Social Media B2B

Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Top 5 Reasons to Create a Co-Marketing Partnership

Savvy B2B Marketing

Social media has dominated the headlines in 2011 and will most likely continue to create buzz into the New Year.

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Top 10 Social Media Blogs to Follow in 2012

WindMill Networking

Social media has gone from being a pastime to a necessary component of any brand and business. To build up your stockpile of social media knowledge, you need to stay informed of the latest news and trends by reading the best blogs in the business.

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The Top Three B2B Marketing Themes for 2012

B2Bbloggers

While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012.

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Should I spend over $100,000 and get an MBA?

Fearless Competitor

This question from a reader was answered in a Modeling the Masters video by Evan Carmichael. Evan invited Jeff Ogden, Founder and President of Find New Customers to also answer the question. Good insights here on things to think about from two smart men. Self Education

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.