Content Marketing: Accuracy, First Impressions and Demand Gen
Smashmouth Marketing
JULY 6, 2010
Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. As Michael Damphousse says, "Good content creates value. Value creates trust.
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