Fri.Oct 21, 2016

Smashmouth Marketing

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An SEO’s Guide to Bottom-of-Funnel Keywords


If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Buy +.

IT buyers are calling for a change in how you market & sell to them on LinkedIn


If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving value after the fact needs to change! They want a relationship based on real, up-front value. Even if it is LinkedIn!).


Content Costumes: How to Pick a Theme for Your Content (Plus Examples)

B2B Marketing Insider

One of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun. You get to show the world a little something about you that they might not know […]. Content Marketing

Four Ways to Gain a Holistic View of the Customer Journey


Analyzing customer data is paramount for businesses today. total of 38% give that responsibility to their CEOs. The competitive advantage provided by basing business decisions on customer behavior has led businesses to adjust budgets accordingly for data and analytics solutions. But even with increased budgets, a disconnect between marketers’ perceptions of customer relationships and how those customers feel seems. The post Four Ways to Gain a Holistic View of the Customer Journey appeared first on Opentopic. Marketing - eCommerce


Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The Journal of Digital Craft | Week 42.16


This post, The Journal of Digital Craft | Week 42.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! The Journal of Digital Craft is a weekly resource for digital design inspiration. Carruagens de Fogo by F/NAZCA + Zoo Google + AATOAA. Short Journey by Cher Ami + Benoit Challand + GNG. Exoskills Process Page by Exoskills.

6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics


The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it. Send out an email newsletter.

Tips to Manage the Convergence of AdTech and MarTech

It's All About Revenue

Modern marketers know that effective technology application largely hinges on the proper collection and management of data. Partners are critical to helping marketers drive top line and bottom-line performance across the enterprise. Success requires the integration of data, technology, and creativity, and clients look to partners for much-needed expertise and resources. their data.


Should You Budget for Sponsored Content in 2017?

Content Standard

With the onset of fall come two constants: the smoky musk of autumn, and quarter four—which means it’s time to prepare your social media budget in advance of 2017. And in some cases, that could mean factoring in some spend for sponsored content. But here’s the problem: your social strategy’s spread across multiple platforms. Not necessarily. Twitter. Facebook. Instagram. LinkedIn.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Interesting Infographics: Customer Experience Analysis – Retain Your Revenue!


I know I normally discuss B2B lead generation but customer experience and retention is also an important topic both for myself and our clients. For a change of pace today , I thought you would find this to be an “Interesting Infographic”! Customers – what do they really want? Let’s see what they have to say. What is Customer Experience Analysis? Customer Retention. 2.


SnapWrap: The Internet of Things, Emotion-Detection Technology, and more!


Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. Tom Shapiro, Hubspot.


Listen Up Marketers: We Need Our Own Operating System


Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” Today, we hold our place as an equal partner among various corporate functions, including equal accountability to deliver tangible business results. The digital revolution catalyzed the transformation of B2B marketing from cost-center to profit-center. Manages lead scoring. Align. Execute.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.