Fri.Jun 24, 2016

Smashmouth Marketing

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7 B2B Companies Making Pretty Funny Content (Plus How They Did It)

B2B Marketing Insider

Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat. Their campaign hit all the […]. Content Marketing

When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack


Let’s get this out of the way first. You can follow the B2B best practices in this post for when trolls attack, and still have a problem. Internet trolls are like seven-year-old Twinkies, are like Donald Trump, are like RVs in the fast lane … they defy reasonable rationale. They may be inevitable, but your business is not helpless. They thought she was making fun of homeless people; she was not.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing content marketing for distributors Industrial content marketing Industrial sales


5 Ways to Amp Up Your Mobile Marketing Strategy

Modern B2B Marketing

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to protect yourself on Twitter


This is incredible,” I thought. “A group of attendees at this prestigious conference have gone off to a strip club, and not only are they tweeting about it, they’re using the convention tag? Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died.


How to Appear Confident, Even When You're Not [Infographic]


You know the saying, "Fake it 'til you make it"? It turns out that doing things that make you appear confident -- even if you don't actually feel confident -- can affect how others see you, and can ultimately have a big impact on your success. It can also affect the chemicals in your brain to make you actually feel more confident when all is said and done. Terrifying, I know.).

Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling

Content Standard

On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference. “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. What inspires you?

We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer


Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. Today, we added our first 100+ breakout speakers to the lineup , which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”. See something that strikes your fancy? Stunts.

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How to Write a Great Email Signature: 9 Tips With Real Examples


The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Although you don't want to go overboard, either. So, what does a great email signature look like? Even better?

How Social Media Can Impact Corporate Culture

It's All About Revenue

Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. The key to improving your company culture with social media marketing. When we talk about online marketing, we’re usually concerned with reaching new markets, bulking up our conversion rates and looking out for our bottom line. Read the full story on CIO. Social Marketing


Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Use Video Marketing to Boost Lead Conversion


Opentopic blog >> Are you harnessing the power of video in your marketing strategy? recently watched a webinar entitled “Using Video to Boost Lead Conversion” presented by Kathleen Booth, CEO of Quintain, a video marketing company and Wistia Agency Partner. During the webinar, I learned a lot of great information about this form of marketing and how to. Marketing ROI Cmo marketing roi


Reasons Inbound Marketing Campaigns Fail - And What To Do About It! [Infographic]


Implementing an Inbound Marketing campaign is not always an easy process. Sure, you may be aware of the individual components that Inbound marketing campaigns need. But putting those pieces together can be hard. It’s easy to go wrong, make mistakes, and end up with results that are wildly different from your goals.Campaign mistakes can dramatically hinder lead generation and ROI performance.


Why You Don’t Want to Meet Victoria Kenward in a Dark Alley

Haley Marketing

By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Victoria Kenward, Haley Marketing’s VP & COO, is into: HIT: Fitness Buff: weight training, martial arts, yoga.


SnapWrap: The Worst Guy at the Party, Outsourcing, and More


Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. What do you do?”.


Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

How to Avoid Content Creator Burnout


Companies depend on digital and content marketing to drive new business, increase brand awareness and contribute to the bottom line. There’s no way around it, digital communication is the way of the world and it’s only going getting bigger. This shift in advertising strategies has left many companies trying to do it all with very little staff or experience. Content Creation is a Team Effort.


5 Ways Brand Research Can Improve Your Brand Strategy

Hinge Marketing

When business is good, it’s easy to think you have a crystal clear picture of your target audience. You’re confident that you know who they are, where you can reach them, and what criteria they use to evaluate prospective service providers. The ship is sailing smoothly, but how shallow is the sea? You won’t know until you cast out a lead line. We are conducting business in an interesting time.


Q&A With Dave Stein and Steve Andersen


A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. Co-authored by sales luminaries Steve Andersen and Dave Stein, Beyond the Sales Process: 12 Proven Strategies for a Customer Driven-World upends traditional sales training conventions and provides a clear, logical roadmap for establishing productive long-term customer relationships and for creating real value in a business environment that has undergone unprecedented change. How did the two of you decide to collaborate on this book? A. Relationships matter.


Keep Calm and Email On: What the Success of Brexit Means to Marketers


Wow, was I wrong. As you may remember, I predicted that the vote would be for Britain to stay in the European Union. In an amazing chain of events, the vote went the other way, in a 52%–48% split. There are a few times in your life when you have that “I remember when” moment and today is certainly one of them. How Brexit will affect General Data Protection Regulations. Cheers, David Fowler.


Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Key Marketing Trends Defining 2016

B2B Lead Blog

2016 is in full bloom and the first days of summer are already here. By now, marketing professionals have already established some of the key marketing trends that are defining this year. If your marketing strategy has been struggling recently, it helps to leverage trends as they emerge, so you can constantly remain ahead of […]. Marketing Automation marketing automation


Search Localization Changes Everything

KEO Marketing

Over the last two years Google has been focusing their efforts on better matching searchers with businesses in their own geographic area through localized search results. This is partly out of consumer preference and partly as a result of increased use of mobile devices. Searchers are looking for products and services while they are on the go. Google has released version 3.0 of Google My Business.


Why Video Should Play a Vital Role in Your Content Marketing Strategy


If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Over the past few years—thanks to the rise of the smartphone and increasingly faster internet connections—a handful of smart, forward-thinking companies have embraced this engaging genre of content to leverage its potential. Now it’s time for more companies to follow suit. Simple.

Five tactics to convert page visitors into leads

Earnest about B2B

Driving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design. Here are five things you can do ensure your visitors get what they want – while encouraging them to do what you want in the process. #1. Create a strong call-to-action (CTA). “70% of users drop off before they get to the call-to-action.”.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Anatomy of a Successful B2B Sales Email


I have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. After all, who has the time? About 89 billion business emails are sent every day! I don’t have access to your email account, but I’m willing to bet that you have more than a few sitting unread in your inbox right now, and countless others sitting in your spam folder. Outreach Emails.

Airbnb CMO ‘appalled’ at the lack of ethnic diversity at Cannes


Opentopic blog >> Jonathan Mildenhall, CMO for Airbnb says he is “appalled” at the lack of ethnic diversity at Cannes this year, as he urges marketers to do something about it. Mildenhall also spoke to Marketing Week about the need for more gender diversity. He said marketers can learn a lot from Bartle Bogle Hegarty founder Cindy Gallop as. Marketing Technology Cmo undefined


Reasons Inbound Marketing Campaigns Fail – And What To Do About It! [Infographic]


Opentopic blog >> Implementing an Inbound Marketing campaign is not always an easy process. Sure, you may be aware of the individual components that Inbound marketing campaigns need. But putting those pieces together can be hard. It’s easy to go wrong, make mistakes, and end up with results that are wildly different from your goals. Campaign mistakes can dramatically. Marketing ROI Cmo marketing roi


9 Ways to Leverage Marketing Automation at Events


Opentopic blog >> If your company has decided to sponsor, attend, or keynote a trade show or marketing event, there’s a lot of prep that needs to be taken care of first! Find out how marketing automation can help you streamline your event marketing efforts and get the most out of your investment by allowing you to: segment your. Marketing ROI Cmo marketing roi


Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Content Marketing Metrics and Tools You Should Be Using


Opentopic blog >> Anna Sonnenberg is an experienced writer and editor who focuses on digital marketing, travel, and natural products — but rarely all at once. With a background in research and the arts, Anna has a solid sense of the art of storytelling, along with a drive to gather the supporting data. With its ability to generate website. Marketing ROI Cmo marketing roi


Traffic University Internet Marketing


Opentopic blog >> ROI and Results driven internet marketing services allow your company to focus on your business while we. Execute effective digital marketing strategies with an Internet Marketing degree from Franklin University. Online Business starts at Wealthy Affiliate with the four essentials required to run a thriving online. Internet Marketing Product Reviews While most people find it easiest. Marketing ROI Cmo marketing roi


Don’t Overlook These Foundational Tools When Developing Your Content Strategy Content Curation Marketing Business Blog


Opentopic blog >> Yes, the majority of companies are increasing content marketing investment—75 percent to be exact, based upon a recent survey of 1,030 marketers. However, many of these same companies struggle with the right team to hire, which topics and content types to create, and how to get the greatest ROI out of content. What’s a great start. Marketing ROI Cmo marketing roi


6 tips to help you meet your media relations goals


Opentopic blog >> As a public relations pro who also fields pitches for the Public Relations Society of America (PRSA) blog, I view pitches from two angles—the sending and receiving ends. I’ve noticed a trend among many public relations agencies and practitioners to rely mainly on media relations and eschewing the holistic practices that make good PR work flawlessly. Marketing ROI Cmo marketing roi


Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

5 Incredibly Costly Big Data Marketing Mistakes


Opentopic blog >> Low-quality big data assets can lead to incredibly costly marketing mistakes. Research by Experian indicates that low data quality has a direct impact on revenue for 88% of modern organizations. Average losses are approximately 12% of revenue. For organizations who are shifting towards data-driven marketing and customer experiences, low-quality data can lead to costly mistakes. Marketing ROI Cmo marketing roi


What is Marketing Automation?


Opentopic blog >> Do you ever find yourself wondering how you can ensure you and your sales team are identifying qualified leads that will convert to positive sales? Do you hear people talking about software that can help you but wonder, “What is marketing automation?” ” And if you are considering marketing automation, maybe you think it doesn’t work. Maybe. Marketing ROI Cmo marketing roi


Facebook vs AdWords: What’s Right for Your Business?


Opentopic blog >> If you’ve been in PPC advertising for a while, you probably remember the good old days when you could get AdWords clicks for pennies. The traffic was good, the cost was good. For early adopters, AdWords changed the way they did business. Unfortunately, all good things must come to an end. Over the past 10 years, Marketing ROI Cmo marketing roi


Where Instagram and Facebook advertising converge and where they differ


Opentopic blog >> It may require some adjustments for the form factor, but don t reinvent the wheel. Yes, mobile has grown to represent the lion s share of Facebook s ad revenue — but it s 100 percent of Instagram s. The landing-page experience in Instagram advertising must be 100 percent mobile-optimized to give advertisers a shot at. Marketing ROI Cmo marketing roi


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Kantar Worldpanel partners with Facebook to expand ad measurement


Opentopic blog >> Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service.The enhanced CMM tool combines Facebook’s mobile ad exposure data (in addition to desktop) with Kantar Worldpanel’s continuous consumer packaged goods (CPG) purchase data to provide brands with an accurate assessment of the. Marketing ROI Cmo marketing roi