Thu.Feb 23, 2017

Smashmouth Marketing

Trending Sources

Meet the Vidyard Team, Video Style: Ellen Stafford

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Ellen Stafford, the Business Development Manager here at Vidyard. Discover which videos make her smile, and what she wanted to be when she grew up in this video: What Didn’t Make the Cut. So I did!

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What Consumers Really Want From Your Video Content [Infographic]

Hubspot

Video content is no longer an option: It's a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Even though you know your audience wants more video content, you might not know exactly what they want. Read about their insights in Adweek's infographic below.

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Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” ” Several people have asked me what this means. Because it is fundamental to my work, I thought I would write a whole blog post about it. First, a lever is something you use to do a lot of work without a lot of effort. have written a book on this topic. ” etc.

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The 26 Best WordPress Plugins

Webbiquity

WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. There are many reasons for this dominance. That led to web hosts providing one-click install capabilities, and designers creating a vast number of free and low-cost themes. Google Review Count:  312.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Learn to say no and focus on your three critical business drivers

grow - Practical Marketing Solutions

By Mark Schaefer. The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a different audience. A no brainer, right? said no. Here’s why. The critical three. once worked with a business leader who would constantly ask, “What are your critical three?”

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How Marketing Automation Technology Makes Businesses Smarter

Act-On

Editors Note: This post originally appeared in The Business Debate. . Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment. Webster’s Dictionary. That no longer works in today’s world. Today’s apps, on the other hand, constantly pull in data about traffic, road conditions, etc.

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UserVoice Increases MQLs by 37% Using Predictive Marketing

Infer

Many of our customers come to us with a common problem: they have no good way to differentiate best-fit prospects from the tire-kickers, and are often left to rely on “gut instinct” when it comes to prioritizing who they should target. Armed with new predictive insights, the company saw a  2x increase in conversion rates and a  3 7% increase in marketing-qualified leads.

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5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

Hubspot

The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships, it’s never really that simple. Steps for Improving Your Media Outreach. Define your audience. Build media lists. Do their posts see a lot of engagement?

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B2B Marketing Trends for 2016

How to Build a Growth-Minded Design Process at Your Agency

Hubspot

As important as creativity is to an agency's success, no great work can be produced without a great process. Next time you admire a stunning design project, think for a moment: This work looks great, but did it go out on time? Did the project exceed budget? Was the client actually happy with the end result? Did the team run into any major project management roadblocks? Culture Change for Designers.

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Why Customer Experience is Rooted in Story

Type A Communications

February 23, 2017 by Carla Johnson Stories have characters – heroes, villains and mentors. They have a setting. They have plots that unfold over time. And they have themes. read more. Customer Experience Marketing Storytelling Carla Johnson Emerson Kathy Button Bell Type A Communications

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How to Craft a Successful Content Marketing Strategy

KoMarketing Associates

I just got back from taking my first kid-free vacation after having a baby nearly four years ago. This was a real vacation – not to be confused with the time my husband and I spent the weekend in the bright, sunny company of norovirus while my daughter stayed home with grandma. No, it was a full 72 hours doing things like sitting at a nice restaurant without worrying about anyone putting cheese in their socks or spilling chocolate milk in their lap.  It was waking up at noon and thinking to myself, Huh, there is really nothing that I have to get done today. goals, needs, pain points, etc.)

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Has B2B ecommerce come of age? Maybe.

MI6 Marketing Agency

The 2016 Intershop Ecommerce report makes the claim that “B2B E-Commerce Comes of Age”. If you market B2B ecommerce systems and solutions this report is a must read for the following reasons: The report was based on surveying B2B decision makers who, for the most part, have an online channel to sell and support their customers. If you’re from Intershop contact me and we can chat!). Maybe.

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The B2B Demand Gen Marketing Playbook

Turn email pains into gains: Our new editor can help

Vertical Response

Whether you’ve just kicked off your email marketing program or you’ve been at it for years, you’re bound to run up against a few obstacles. From finding the time to manage and build campaigns to simply making sure that your emails are user-friendly and readable, there are a lot of moving parts. Pain point: Can’t control the look and feel of emails when using templates.

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Brainshark Customers: Get More Insight into Your Brainshark Utilization

Brainshark

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