Smashmouth Marketing

FEBRUARY 22, 2010

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them. Was I dreaming? Did I hear that right? If you are paying for performance after the meeting takes place, isn't the vendor incentivized to deliver the exact number of meetings you ask for?

Lead Gen 136

Lead Gen Work Management Companies Leads 136

Smashmouth Marketing

FEBRUARY 15, 2010

Witnessing the recent Scott Brown senatorial campaign in Massachussetts caused me to question the value of mudslinging -- I'm sure Coakley's staff is analyzing the same. A week after the election, the topic surfaced again after reading a recent article on HubSpot's blog, Are You Unwittingly Making This Disastrous Sales Mistake? , focused on turning a bland, salesy voicemail into a compelling voicemail.

Marketing Strategy 148

Marketing Strategy Marketing & Strategy Amazon Traffic 148