Tue.Feb 21, 2012

Smashmouth Marketing

Trending Sources

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? Keep your personal life personal.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. Constant Contact : Looking for marketing and social media tips? IBM Juniper CSC. CSC

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The Two Core Elements of B2B Social Media Marketing Success


There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. Video. Podcasts. Presentations. Product data sheets / brochures.

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

Junta 42

Content marketing is not new. Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry ( content acceptance, talent and technology ) no longer exist for brands to get into the publishing arena. From John Deere to Coca-Cola , the power of story has never been stronger, or more important for brands and its customers.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Social Media? #WTF

B2B Marketing Insider

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. Then I am going to introduce the class to Kevin Cassidy who manages the @ SAP twitter and other social media accounts for SAP. Photo Source.

How to Optimize Press Releases for Search Engines

EMagine B2B Blog

Part of your website optimization lies not only in the page’s content, but rather, in your assets. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search [.]. B2B Web Strategy Search Engine Marketing Traffic Generation

Marketri LinkedIn Tip 12: Starting LinkedIn Group Discussions


You have become comfortable commenting in response to LinkedIn group discussions and are now poised to do more. The next logical step is to start your own discussion in one of your groups. But just trying to see your name online or get noticed is not the way to begin. You’ll want to think about why you want to start your own discussion. Benefits to Starting a Group Discussion.

How to Write Call-to-Action Copy That Gets Visitors Clicking


Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let's take calls-to-action as an example. If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales. Visitors focus on the words in text ads more than on the graphics. Don't shorten it for brevity's sake.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The High Cost of Lengthening Sales Cycles

The ROI Guy

For many B2B firms, sales cycles have extended by a month or more over the past few years, and show little signs of shortening. The economic malaise continues to drive buyers to be more skeptical, risk adverse and frugal, causing a rapid increase in stalled deals, and understandable delays in the decision making process. These sales cycle delays have had a serious impact on B2B sales revenue and growth, resulting in the failure of many sales and marketing organizations to meet growth goals and quotas. What if you could accelerate the sales cycle on just a fraction of your deals….and

How to Master Pinterest for B2B Marketing


Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. However, with the rapid growth of the Pinterest user base , many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new traffic and lead generator. But how can you come up with a Pinterest strategy that fits B2B? Let's take a look. Identify Your Most Visual Content.

Breaking Out of the Funnel: A Look Inside the Mind of the New Generation B2B Buyer

Fearless Competitor

Love hard facts. Hope you do too. Should this matter to YOU? Only if you care about revenue results, such as a CEO, Board Member, Head of Sales, or Head of Marketing. Let’s share a few takeaways — which I show as false assumptions, but first I’d like to share a bottom-line observation: This is not your Dad’s (or Mom’s) world of sales. Kaput. Crank up outbound.

The Buck Starts Here – Measuring the ROI of Content Marketing through Social Media

WindMill Networking

Use the Right Content Marketing Metrics and Strategy to Produce Real Results I believe it is a very exciting time for content marketing. Social media expands the possibilities.  By combining the two, you can take a discrete unit of marketing, track its trajectory, costs, impact, and connect the effort back to a business result. And what good are great results if you can’t track and prove them?

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What is the Value of a Lead?

The ROI Guy

It seems like it’s harder than ever to get your prospects interested, and turn them into real opportunities. The issue is that your prospects have clearly changed, today more: 1. In Control – leveraging more information sources than ever, especially the Internet, social media and collaboration groups, your prospects dictate when and how they want to be engaged, and when they do, are armed with a wealth of knowledge about potential opportunities, your solution and the competition. 2. Skeptical – your prospect has heard it all before, so the same old product / solution pitches won’t work. 4.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The What, Who and Why of Lead Scoring [Video]

It's All About Revenue

by Jesse Noyes | Tweet this If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring. But maybe you’re wondering what exactly lead scoring means, who are the types of companies using it and why you should do the same. Luckily, we caught up Brian Carroll , Executive Director of MECLABS , to get the answers. Check out his summary below. Click here to view the embedded video. What is lead scoring? Well, lead scoring is a way to quantify the value of your leads. And there are really three factors that are part of lead scoring. What content have they consumed?

The High Cost of Discounting

The ROI Guy

Discounting is unfortunately a way of life for many of our sales professionals today. There is a new breed of buyer who is more skeptical and frugal than ever before, indicating that price is the key factor in over 64% of decisions (U of Dayton). As well, these buyers are now firmly in control of the purchase cycle, inviting sales later than ever, when the process is already 65% complete (Forrester). The engagement for many sales professionals doesn’t start at the crucial opportunity discovery or needs analysis phase. Instead, the engagement occurs when the “bake-off” is in full swing.

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There’s a Brand New Find New Customers Coming Soon!

Fearless Competitor

It’s coming and it’s going to be better than ever! An all new Find New Customers. Find New Customers  is brimming with great content on B2B lead generation , content marketing , lead nurturing , lead scoring and more – but in 2012, it’s too much. And too confusing – especially our wordy home page. It’s high time for a change. It will be really, really simple.

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks


The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing “the why” at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. The more discerning consumers are learning that tuning out is merely temporary relief for misdiagnosed symptoms and not a fix to their bigger problems.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Are we all Investing in the Wrong Content?

The ROI Guy

and "Why Now?". Perhaps this is why Content Marketing Institute continues to report that >50% of content marketing programs are perceived as “less than effective”? Some key questions you may want to ask yourself in light of this new research: · Do you see the same challenges, too many non-starters / deals lost to no-decision? Similar issues in your spending alignment, investing too much in later phases and not enough to motivate the prospect as to “Why Change?” and “Why Now?”?

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data. Cloud-based deployment offers near-infinite hardware scalability and flexibility. Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. The result has been an explosion of companies using new techniques for managing and analyzing huge data volumes. Many, including Vertica, Aster Data, Greenplum, and Netezza, have also been assimilated by enterprise vendors. Yes there are trade-offs.

How Paul Barrett Won Over Gun Forums


Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work.  Message boards and forums are full of marketing gold but if gold were that simple to collect, everyone would be loaded. Instead

How to Use Content to Drive Referrals and Upsell Customers


Marketers are often hyper-focused on lead generation. And rightfully so -- it's our responsibility to make sure the business has a pipeline fat with juicy, qualified leads. Your customers are an untapped vein of new revenue. Consider these tactics to help you leverage your already cranking inbound marketing efforts to drive referrals and sell more to your existing customers. What did they buy?

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

5 Insights from Inventors

Manhattan Marketing Maven

Inventors think about things that don’t yet exist; that aren’t there. They operate on a different frequency.    They iterate, incubate, massage, manipulate and relentlessly test ideas. They seek to fix things and fill voids. Some ideas are radical, some incremental, some innovative, some ingenious, some inventive, some derivative, and some inexplicable. Some become prototypes though far fewer become viable products.    Inventors can’t rest and can’t except the status quo.   Here’s 5 marketing lessons these guys taught me.    Experience is Everything.

VIDEO: Social Media ROI

Client Bridge

From MDG Advertising, here's a video about how to the effectiveness of social media is being measured. View Original Article

How to Generate Leads from Social Media

Tomorrow People

What the lead generation companies don’t tell you about social media. What are the lead generation companies failing to tell you? It could be that your lead generation approach is working perfectly for you in attracting the right kind of contacts. But if it isn’t, it may be time to assess what it is that the lead generation companies have been neglecting to say about social media: "Not a lot". If you’re dealing with lead generation companies that don’t really say anything at all about using social media in their approach , it’s time to update your contacts list.

On Becoming a Top Sales Expert at Top Sales World


I’m honored, thrilled and humbled (all at the same time!) to be selected a Top Sales Expert at Top Sales World , the international online community dedicated exclusively to sharing sales best practices. Becoming a member of the Top Sales Expert team is an exceptional honor for me as the group is comprised of 31 sales professionals who have joined this exclusive group over the past five years, and a maximum of four new members are elected each year. My first audio interview with Jonathan is scheduled for March and will appear on Top Sales World’s blog and our blog here. Thank you

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.