Fri.Feb 17, 2012

Smashmouth Marketing

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Sazcast Episode 36 – Google Plus with Dave Peckens


Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Search, plus Your World (Google blog). Google+ Analytics for Brands (SimplyMeasured). Sazcast

Laugh and Learn with Find New Customers – Mac vs. PC updated

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers shares an important marketing lesson using wit and humor. Jeff Ogden is the President of the B2B demand generation and global marketing company Find New Customers. He’s also the host of Mad Marketing TV on YouTube. Marketing Laugh and Learn management-best-practices marketing-campaigns

Our Home Page Work-Over at Find New Customers

Fearless Competitor

I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Grab our awesome free white paper, How to Find New Customers! Before (550 words). Please give us more of them.”

Week in Review: February 17

Savvy B2B Marketing

Perhaps you're gearing up to celebrate President's Day. Or you're anticipating school vacation next week. Either way, it's hard to believe we're more than halfway through February! Just be sure to check out this roundup of this week's favorite posts before all your precious time slips away. And if you are celebrating a holiday next week, enjoy! Think Like a Journalist to Create B2B Content that Connects and Converts by @Write4Results via @MLTCreative. Telling the story makes a difference - in journalism, in marketing, and in B2B. "

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

How to Avoid the Pitfalls of B2B Marketing

Great B2B Marketing

I recently read an interesting book about the middle ages, titled World Without End by Ken Follet. In it, the origin of the term pitfall was discussed. It seems that the English soldiers had trouble with the French Calvary due to their huge horses and heavy armor. At that point in history this was a big issue because the French and English spent more time fighting than co-existing peacefully.

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! The 5 Most Inspiring Marketing Books I’ve Ever Read This post walks through

9 Ways to Make Your Marketing Analytics Actionable


Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Use Your Analytics To. Have you ever?

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How to Avoid Sending the Worst Sales Email

It's All About Revenue

by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep. The wrong name, the impersonal subject line (“XYZ” placeholder, anyone?), the comic sans font, we all know it when we see it. In fact, a quick Google search for “worst sales email” yields a strong sampling of entertaining emails and customer rants. Sales emails play a critical role in finding opportunities, but not if the recipient is left shaking their head. Be Timely. Time kills deals.”

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

Ad Your Comment Here

Discussion: In 2008, the Obama campaign’s online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers. This panel is part of Social Media Week NYC. This wasn’t easy. New tool?

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) and must keep up to date with ever-changing laws that affect how you do your job. Email Marketing Glossary: 44 Terms to Know. 25 per email address.

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4 Characteristics of a Winning Social Enterprise Strategy


What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause. However, in the past few years, Marc Benioff, CEO of, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. The value of the social enterprise is simple. News & Notes

B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Modern B2B Marketing

by Jason Miller Yesterday I attended the B2B Netmarketing breakfast here in San Francisco. I love these events because it’s a giant room full of B2B marketers who are there to learn and network. Striking up a conversation is as easy as walking around the room, zeroing in on someone’s nametag and saying hello. First up was Scott Anderson, Vice President of Customer Communications at HP. Great stuff!

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Never Take It Easy When You're On Fire

Jill Konrath's Fresh Sales Strategies Blog

Ron Karr , author of Lead, Sell or Get Out of the Way , learned a critical sales success strategy when his boss chewed him out after closing a big order. And, what really ticked him off was that another rep, who wasn't doing well at all, never got yelled at. Feeling full of myself, I walked into my manager's office to gloat. She immediately put me into my place by asking what deal was next on tap.

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A Friday Kickstart to Get You Started in B2B Social Media

Social Media B2B

Many B2B marketers are still exploring social media and wondering where to get started implementing it for their B2B companies. Today I have collected a series of posts that provide some simple guidelines and ideas around getting started. They are not complex. They are high level. And it will get you thinking in the right direction. There’s some of the what and some of the why. No matter how many statistics I read about social media adoption by B2B companies, I still come back to my conversations with marketers every day. So I present that to you today. from 41 Stories. Read more.

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INFOGRAPHIC: The 17 Rs of Mobile Marketing

Client Bridge

From the Hubspot Blog, here's an infographic of advice for getting started with mobile marketing. 17 R's of Mobile Marketing Infographic. From: HubSpot Marketing Software. View Original Article

February Fan of the Month – Christine “CK” Kerley

Fearless Competitor

The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. I cannot wait to have her as my guest on Mad Marketing TV. Check out her website and awesome content at [link].

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Facebook’s Frictionless Sharing Creates Real Friction


Image via Wikipedia. Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel is an affliction rather than a development in the social space: frictionless sharing. This idea was brought to us by the folks at Facebook. Great idea, right? Social is all about sharing, right? Why do I say that?

E-Quip Blog: Maximizing Your Sales Leads


As noted in my last post, most A/E firms seem to struggle in identifying enough viable leads to keep their sales funnel adequately filled. The recession, of course, makes that task even tougher. All the more reason, then, to learn

Combined Arms: Synergizing Your Mobile Message With Other Platforms


Mobile marketing is powerful. It reaches customers quickly and inexpensively, with a short enough turnaround time that you can make changes in real time. But it's even more powerful when combined with your other marketing efforts. In fact, the more interwoven your different advertising impressions are, the more effective each will be. Synergy is when multiple elements combine to create something greater than the total of their individual contributions. In marketing, this happens best when you observe a handful of best practices. Include QR codes and keywords in your visual media. Don't panic.