Smashmouth Marketing

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How to Use B2B Content Syndication to Reach New Audiences and Raise Your Brand Visibility

Smashmouth Marketing

As the saying goes, Content is King. And what does any good King want to do? Expand the kingdom, of course. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

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Farewell to Our Founders, Green Leads New Chapter Begins

Smashmouth Marketing

Linda Flanagan has been teasing me for a couple years that she is ready to retire. We have worked together for 20 years over parts of 5 decades with 5 different companies. She is officially in retirement now after signing-off this past Wednesday. Green Leads is growing rapidly and has a bright future ahead with our new owners. On Wednesday, June 1st we announced that Green Leads has been acquired by ACTIVATE Marketing Services headquartered in San Francisco.

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Demand Generation Provider Activate Marketing Services Acquires Green Leads

Smashmouth Marketing

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. SAN FRANCISCO , June 1, 2022 /PRNewswire/ --. Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads.

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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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First Appointment = First Date

Smashmouth Marketing

We get asked all the time, "how good will the appointments you set for us be?" It's a good question and the answer relies on many variables. One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.

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Out of Office Responses - Lead Gen Tip Gold Nugget

Smashmouth Marketing

Just because your lead is out of the office, does not mean they should be crossed off your list. When receiving an out of office or away on vacation email response, you get a lot more than just an email you want to delete. You can get lead gen nuggets. For example, you just emailed your contact to set an appointment and you get a response similar to this: Thank you for your email.

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How to Use Intent-Based Data to Maximize Sales, The Modern Selling Podcast featuring Green Leads CEO Mike Farrell

Smashmouth Marketing

What if you knew the exact companies or individuals who are actively looking for the products or services you offer? Imagine how much more targeted your outbound marketing or prospecting could be. That’s the exact topic host Mario Martinez Jr. dives into in this episode of the Modern Selling Podcast with Green Leads CEO Mike Farrell. Listen to this cutting-edge conversation as they explore intent-based data, how to leverage its predictive power and what SDRs can do today to use it to improve the

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