Sun.Oct 02, 2011

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The Power of Consumer Choice Drives Social Media Importance

Convince & Convert

I love the strategy of Seth Godin’s Domino Project , which is reinventing the publishing business by making hard cover books easier to find, remember, and digest (the average Domino book contains fewer than 100 pages). The most recent Domino book to be published was by Godin himself, and unfortunately I didn’t find it particularly good. Called We Are All Weird , it’s a somewhat haphazard treatise on the rise of the individual, and the notion that modern society enables us to em

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HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. Here goes. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. This strategy has two main elements, which were set out by CEO Brian Halligan in his keynote: - expansion to “middle of funnel” marketing.