Mon.May 09, 2011

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A Tale of Two Websites: Good/Bad Content

Writing on the Web

How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling. As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives.

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Do online shoppers still care about brands?

Biznology

Image via Wikipedia. Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites. Where once, shoppers cared about Sears or Macy's or dozens of other names, now they don't care where they buy from. To some extent, they are right, but they are drawing the wrong conclusion.

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The Hidden Message from SiriusDecisions: Serve Your Audience

Digital B2B Marketing

SiriusDecisions’ B2B Sales and Marketing: Forging a New Alliance was an impressive event last week, and I was glad to have the opportunity to attend. Between companies sharing their own cases on sales and marketing alignment and the planning frameworks, examples and data from SiriusDecisions analysts, it was a three day information firehouse. Underlying the content I saw a common thread: sales and marketing needs to serve prospective customers.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Don't Ignore B2B Marketing Triggers

MLT Creative

I have never been one to suffer from allergies, and to be honest I always thought people were being unnecessarily dramatic when they would complain about how bad they are. Well, karma decided to come around and bless me with a wonderful cough this spring. Seriously, it’s horrible. Just ask Kelly Pires and Sarah Young who have to listen to it all day, every day in the Hen House.