Sharpspring

AUGUST 24, 2022

Are you struggling to come up with new content ideas? The pressure is real. Every other business is producing content on a regular basis. It’s a lot of content being published, every day or quite possibly every minute! How to produce content that will still excite and engage your audience? Here are a few ideas…. Keeping your content topics organized.

Generation 115

Generation Content Lead Scoring Lead Ranking 115

Sharpspring

AUGUST 16, 2022

If you and a friend text using Android to Apple products, you quickly find that the platforms don’t always play well together. The problems include how text appears (green vs. blue), subpar data encryption, pixelated photos, and group-chat hiccups. Google’s public campaign called “Get the Message” urges Apple to adopt newer technology (RCS) to eliminate the problems and create a safer communication channel and improved user experience.

Google 87

Google Budget Programs Lock-In SMS 87

Sharpspring

JULY 13, 2022

Why is Elon Musk backing out of his bid to purchase Twitter? A primary reason is due to fake accounts and the valuation of Twitter as a result of the actual account number. Twitter reports that fewer than 5% of accounts are fake, but Elon doesn’t believe that. Elon estimates that number is 20-25%. What is the truth? SparkToro conducted a fresh analysis of 44,058 active Twitter accounts and determined that 19.42% fit a conservative definition of fake or spam accounts.

Sales Qualified Leads 98

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 98

Sharpspring

JUNE 29, 2022

The massive amount of content fighting for attention in clients’ inboxes has definitely made being an email marketer tougher. Marketers are trying fresh subject lines, images, and copy to entice readers to not only open but also click through. Today we’re going to dive into one old-school internet tool that is now a popular trend in email. What is a GIF?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Personalization 52

Sharpspring

JULY 6, 2022

You work hard to grow your email list and deliver content to your subscribers, so it can be a hard pill to swallow when people choose to unsubscribe. Unsubscribes are just a regular (and essential) part of email marketing, but why do leads unsubscribe from emails, and how can you win them back? Keep reading to learn more! With every email sent, you should expect to see a few unsubscribes.

Ad Frequency 94

Ad Frequency Marketing Automation Services Leads Lead 94

Sharpspring

JUNE 15, 2022

Would you like to boost your revenue without investing more in marketing? Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase. A buying journey may take a couple of minutes or a few months. Sometimes a buying journey is limited to your site (this is the best case scenario) but more often than not a consumer would visit lots of sites before finally buying

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. Tech has continued to evolve, creating unprecedented opportunities to analyze consumer behavior, disseminate information, and build immersive brand experiences. During the past couple of decades, the world has come to embrace the digital sphere — and many new platforms and tools along with it.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Sharpspring

MAY 18, 2022

Would you like your site to attract more qualified clicks that are easy to turn into sales? I’d be surprised if anyone replied “No” to that. There may be an easy way to generate more relevant traffic to your site: Turn to your sales team. Your sales team is likely to be a goldmine of relevant content and ideas: They know your customers best as they talk to them on a daily basis.

Top of Funnel 85

Top of Funnel Digital Marketing Funnels Content Sales Qualified Leads 85

Sharpspring

MAY 9, 2022

To understand why thought leaderships matters, we should first try and agree on what exactly it is. Simply put, a thought leader can be described as a person or organization whose authority in a certain industry is generally well-known within that industry. This person or organization may be looked at as a go-to for questions within that industry, even if they don’t directly relate to a product or service.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. For better or worse, it represents most consumers’ preferred means of communication, entertainment, and information-seeking. That’s why many brands are eager to establish a strong social media presence — and these days, potentially even sell their products and services directly on the platform.

Social Media 73

Social Media Statistics Paid Content Social Marketing 73

Sharpspring

APRIL 7, 2022

To keep up with what users want (and its popular step-sister, TikTok,) it seems like Instagram is coming out with a new update or feature every day. Between changing feeds and the heavy push toward video, Instagram has also unveiled tools that help creators make content within the app and keep fans engaged throughout. While it may feel frustrating to have to keep up with the latest all the time, the good news is that these tools are built to help businesses, creators, and influencers succeed.

Features 99

Features Tagging Bandwidth Social Media 99

Sharpspring

MARCH 31, 2022

As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that’s where account-based marketing comes in). This is especially true for B2B companies, who must demonstrate trustworthiness and overcome more objections than ever from prospective clients. Top-of-funnel advertising and cold outreach are expensive — and can harm the brand’s reputation if done incorrectly.

Account Based Marketing 86

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Lead Ranking 86

Sharpspring

MARCH 21, 2022

Have you ever caught yourself saying something like “I do social media for companies, but I don’t really look at my own channels!” or “I build websites for my clients, but please don’t judge mine as it needs to be redone!” As agencies, sometimes the work we’re best at for clients is the work we’re worst at doing for ourselves. When it comes to winning new clients, agencies often forget the importance of marketing ourselves.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Webinar Metrics 81

Sharpspring

FEBRUARY 24, 2022

What do psychologists have in common with marketers? Well…a lot, actually. Both look at human behavior to help predict the actions that a person might take. One of the ways marketers have hacked psychology is through color theory. In the following article, we’ll explore how color theory can help you select the best color schemes for email marketing.

Email Marketing 83

Email Marketing Best Practices Urgency Marketing Marketing & Strategy 83

Sharpspring

FEBRUARY 10, 2022

Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand their audience and which strategies work for them. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics together in a cohesive strategy. And this will become your capital-letter Marketing Plan! This can be a daunting task, especially if you want to grow or scale up your (or your client’s) business.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Sharpspring

JANUARY 12, 2022

It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly! AI marketing is the use of artificial intelligence to make automated decisions based on audience data.

Marketing AI 92

Marketing AI Paid Search Agency Planning Advertising Agencies 92

Sharpspring

JANUARY 3, 2022

Do you ever get stuck in a call to action (CTA) rut when building emails? Or end up using the same call-to-actions over and over? It’s understandable. Especially when you find something that works, it’s hard not to lean into it. But today, we’re going to help you break out of the same old cycle. Check out these effective email marketing CTA examples to help freshen up your campaigns and boost engagement.

Email Marketing 94

Email Marketing Planning Paid Search Agency Top of Funnel 94

Sharpspring

DECEMBER 23, 2021

As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. That said, you can always have too much of a good thing. Publishing a high volume of content merely to attract traffic is as risky as not publishing at all. The beauty of content marketing is its ability to take your leads through their buying journeys.

Paid Content 67

Paid Content Marketing Budget Work Management Marketing Management 67

Sharpspring

DECEMBER 20, 2021

When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see many agencies viewing email marketing strategies as vital to their overall program due to how email has evolved. Recently, the trend in email marketing has been a move toward personalization and content that’s more effective at converting leads.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Email Marketing 84

Sharpspring

DECEMBER 13, 2021

Has marketing ever existed without data? Even in the days of traditional marketing, brands would survey customers and test audiences. Digital marketing took those old methods, flipped them on their heads, and amplified them. Marketers no longer have to set up surveys or request feedback to understand the customer journey. Instead, many are logging into reporting dashboards that can show them at a glance where a customer is along the path.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Planning 85

Sharpspring

NOVEMBER 23, 2021

Email Marketing Frequency Best Practices. These days, email marketers of every kind know the importance of keeping in touch with your target audience. To stay top-of-mind, you must regularly email your list. But what constitutes “regular”? How many emails is too many — or too few? Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if they don’t find your emails valuable.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Sharpspring

NOVEMBER 17, 2021

Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Additionally, video carousels are an important part of organic search results giving publishers additional opportunities to quickly bring their produc

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Sharpspring

NOVEMBER 15, 2021

The Revenue Rockstars Series continued with a live-streamed session hosted by SharpSpring Head of Revenue Greg Bond and featuring advice from Seth Godin, marketing industry pioneer and bestselling author. This session, “ Modern Marketing: Organizing for Growth ,” focuses on what growth really looks like for today’s marketers and how to achieve it by being trustworthy and operating with integrity.

Paid Search Agency 56

Paid Search Agency Advertising Agencies Thought Leadership Top of Funnel 56

Sharpspring

NOVEMBER 12, 2021

The digital marketing world loves to use jargon and acronyms to when discussing many daily marketing activities. You’ve probably stumbled across a few email marketing terms that had you turning to Google. And we know that sometimes convoluted explanations about trending marketing terms can just leave readers more confused. If you’ve been scratching your head, wondering about the meaning behind ‘transactional email’ or similar terms, this post is here to help!

Paid Search Agency 98

Paid Search Agency Privacy Policies Opt-out Landing Pages 98

Sharpspring

NOVEMBER 8, 2021

SEO can seem like a necessary evil for small businesses. It’s how you can reach potential customers on the web… but is it worth the time and money? Will you even be able to stand out among millions of webpages? But fear not! Optimizing SEO for small businesses is entirely manageable if the right steps are taken. SEO is a powerful tool for not only finding customers but also building a strong brand reputation.

Small Business Marketing 93

Small Business Marketing Paid Content SEO Business 93

Sharpspring

NOVEMBER 2, 2021

Time and time again we see that email marketing is a very successful marketing tactic. In fact, when looking at ROI and engagement, email can be a powerhouse addition to your business, especially when you use email send best practices effectively: Emails have 50 to 100 times higher click-through-rates when compared to Facebook and Twitter. For every $1 marketers spend on email marketing , they receive $42 in return.

Practices 94

Practices Best Practices Marketing Automation Services Ad Frequency 94

Sharpspring

OCTOBER 31, 2021

The Revenue Rockstars Series continued with a live-streamed session featuring marketing industry icon Ann Handley! The session entitled, “ Writing for Response and Revenue ,” focused on how today’s marketers can effectively create engaging Marketing and Sales content for response and revenue growth. In this blog, we’ll outline some of the key advice from Ann Handley.

Top of Funnel 62

Top of Funnel Advertising Agencies Paid Search Agency Webinar Metrics 62

Sharpspring

OCTOBER 27, 2021

Often, a small business’s biggest challenge is attracting enough customers to ensure a constant stream of revenue. “Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising expenses rise.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Sharpspring

OCTOBER 13, 2021

Data Unification and Data Management are Key. Does anyone even remember “traditional” marketing anymore? Sure, the days of billboards and postcards in the mail are definitely not over. But digital has been the first thing to come to mind when talking about marketing for over a decade. Digital marketing has been such a powerhouse for businesses due to data.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Ad Agencies Work Management 78

Sharpspring

OCTOBER 11, 2021

Social listening matters! More and more, it’s important to be aware of where your business is being discussed, and in what context. Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. These days, brand monitoring and social listening is something that can and should be automated.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Sharpspring

OCTOBER 4, 2021

The Revenue Rockstars Series continued with a live-streamed session from SharpSpring Agency Partners Magee Clegg, Patrick Schokker and Jason Kramer entitled, “From a Seat at the Table to Running the Table: How Modern Marketers Are Winning Revenue.” In this blog, you’ll get advice from the Agency Partner Panel, and we’ll outline some of the key highlights and takeaways from this exciting session.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 62

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. This means often enough to be recognizable but not so often that people get sick of you.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Sharpspring

SEPTEMBER 23, 2021

Karl Sakas continued our Revenue Rockstars Series with a recent live-streamed session entitled “What CMOs Say When You’re Not in the Room … And How It Can Help You Grow Your Agency”. Below, we’ll outline some of the key highlights and takeaways from this session. Or, if you’d like to watch Karl’s webinar in full, you can check it out here. Be sure to sign up for our full Revenue Rockstars Series, running through January 2022, here.

Advertising Agencies 53

Advertising Agencies Paid Search Agency Ad Agencies CMO 53

Sharpspring

SEPTEMBER 20, 2021

Doesn’t it seem like there’s always a new tool to try, plugin to buy or analytics dashboard to install? The speed at which technology and the state of martech evolves has required marketers over the years to find new tools quickly and consistently. This has left many marketing teams managing a complex and disconnected stack of tools , which can cause issues with efficiency.

Marketing Automation Services 66

Marketing Automation Services Marketing & Strategy Budget Programs Work Management 66

Sharpspring

SEPTEMBER 21, 2021

Would you like to build more traffic to your blog? I thought you might! The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. Yes, search traffic is easier to scale but it is never a good idea to put all eggs into one basket. You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Sharpspring

SEPTEMBER 1, 2021

Following the popularity of our Agency Growth Series, we launched Revenue Rockstars — our newest webinar series for agencies and digital marketing leaders. We’re showcasing businesses growing revenue using SharpSpring, featuring top marketing talents Jay Baer, Shama Hyder, Seth Godin, Karl Sakas, and more. Jay Baer kicked off the series with a live-streamed session on August 5.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Digital Marketing Funnels Ad Agencies 45