Ann Mack , Director of Trendspotting for JWT, shares details on some of the key trends that brands will need to understand in the years ahead. By outlining changes in the global zeitgeist, Ann will explore what’s driving them and detail how they’re beginning to play out both in society and in social media. This presentation hopes to inspire you to consider how to convert these shifts into compelling opportunities. summary of tweets: Conferences & Events 2012 trends Ann Mack JWT social media Social Media Week MORE >>

How deep does your marketing content dive into the problems and priorities your B2B prospects are facing? In B2B marketing, we talk a lot about addressing problems, but quite often we don't talk about what that really means or how to truly help our prospects solve the systemic issues that cause the problems in the first place. This post is inspired by the following point in a list of reasons about why managers struggle on Leadership Now blog. This is reason #9: They Fix Problems, Not Causes. How often do you think about why a problem exists for your prospects? MORE >>

We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. That’s right – it’s all about trust. believe when we embrace the need to earn trust, we can re-think how we do marketing in the first place. Here are our four keys to earning trust. Need for deep understanding. CMO.com just published a survey which shows that buyers want companies to understand them – do research rather than advertising. want ME-mail.” MORE >>

Your prospects love inbound marketing. But they don’t know it yet. This is because inbound marketing gives both you and your customers a great deal more than a conventional marketing strategy. Here are just some of the reasons that your customers – and your prospects – love inbound marketing: Your prospects want to be wooed. No-one likes the hard sell. Yet many companies still rely solely on telemarketing or other hard line approaches to win new business. Inbound marketing allows you to woo customers at their own pace and meet them exactly where they are in their buying cycle. MORE >>

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. An experience from this morning demonstrates the value of what amounts to sharing notes you would probably take anyway. attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. Within an hour after the event had ended I had 26 new followers. SMB26”. 96HPO. MORE >>