Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses.  MORE >>

Image via CrunchBase. Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Banner. MORE >>

Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at fly.twitter.com. Compared to this change, the previous change to New Twitter (the current interface) was minor. This is a major change and for marketers, it is a far more interesting change. New brand pages give marketers a new home, but the changes to everyone’s stream is where the real opportunities are. Discover. Discover. Discover. The integration of the Discover tab is a huge change for marketers. MORE >>

By Stanford Smith, Contributing {grow} Columnist. m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. However, as of late, something seems to be missing. Thoughtful dialogue has turned to petty conversations about rules and technique. Thought Leadership has morphed into clever personal grandstanding. One sign is the gradual co-opting of social media as a broadcast tactic. This is not where we want to end up. Am I being too harsh? MORE >>

One of the things I find in working with B2B marketers is that it's so dang easy to reference features rather than benefits in marketing content. Some of this is just because we know so much about our product and solution features. But, it's also because those dang features have a sneaky way of masquerading as benefits. Feature or benefit? Customized reporting that enables you to pull data from a variety of sources with a few clicks. Instantly assess the insights from operational data through a visual representation to make better decisions in real-time. Education must happen in stages. MORE >>