Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The problem is, one is focused on changing the audience’s perspective, the other is focused on capturing their information. Lead generation: collecting registration information, often in exchange for content, in order to build a marketing database for email or telemarketing followup. These terms are often used interchangeably by B2B marketers. MORE >>

Social media can be tricky. If you do a million things well, they may go unnoticed. But if you make just one bad mistake -- just one -- you can be the source of criticism for months, and maybe even years, to come. You'll probably even have quite a bit of crisis communication and damage control on your hands. Want to learn what to avoid before your company repeats history? Keep reading about these 7 social media sob stories and how to prevent the same things from happening to you. Netflix Decides to Launch Qwikster. How do you avoid this? Is the domain for that name already taken? wd0BDe. MORE >>

We are very excited to announce that we now support Unbounce for landing pages. We are always on the lookout for great functionality we can add to LoopFuse via direct integrations and landing pages are an essential element to on-line marketing efforts. Unbounce makes designing and launching landing pages dead simple plus they are a great company so adding them to the landing page options we support was a no brainer. Connecting Unbounce to LoopFuse is pretty straightforward. Just place a bit of java script code on your Unbounce landing page and create a simple webhook to LoopFuse. MORE >>

The reasons for having a company blog can be numerous: drive traffic, create brand awareness, or generate leads to name a few. big thing is I see so many companies do is that they are blogging about topics that build brand awareness or traffic but target an audience that is not interested in buying their product… and then they wonder why they are not generating more leads. While I am an advocate for all three types of blogging (see below), make sure that you have the correct type of content to drive your desired result. Blogging to Increase Traffic. Blogging to Increase Brand Awareness. MORE >>

Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report]. To nurture those leads correctly, however, you need to somehow adjust your messaging based on their point in the sales cycle. But how do you do that? Understanding the Buying Cycle. MORE >>