Do you know what the top three Google searches are for mobile marketing? The first is “mobile marketing,” and the second is “mobile media.” ” But the third most popular Google search about mobile marketing is “What is mobile marketing?” ” Data like that suggests that businesspeople are still trying to wrap their heads around this growing and evolving industry. If people are still asking what mobile marketing is, then they’re probably also struggling with how to use it to drive leads for their business. Pin It. Pin It. ” are great. MORE >>

In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. But don’t start the party just yet. In a recent study from the Content Marketing Institute and MarketingProfs, although 90% of all companies employ some form of content marketing, the majority are still struggling with creating content that truly engages their customers and delivers results for the company. Good to Great Content Marketing. The Focused, Educational Content Platform. Email. MORE >>

The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. Now for more than just games and personal productivity, more than 50% [1] of us are using our smart phones to make our lives easier by connecting to the web in real time. We look up store locations and compare prices at the point of purchase. We download coupons, view product information and videos. We interact with retailers and then share about it socially. We Google. We Skype. We Tweet. We like. We Shop. Available for iPhone. MORE >>

The network of B2B marketers digitally sharing news, information and expertise through LinkedIn, Twitter, and dozens of other sites is currently focused on social media. Not long ago it was talking about email marketing, SEO and other tools available to B2B marketers today. Each of those digital marketing methods has value for communicating, building relationships [.] Is your B2B marketing missing a secret ingredient? is a post from: B2BMarketingSmarts. MORE >>

Traditional Marketing Management courses talk about the “Marketing Mix” and how different elements come together to form a marketing plan. Each company has a different corporate culture and approach to doing business so knowing how to balance these different marketing pieces is essential to creating a successful image that reflects the company’s goals. This is how LoopFuse can help you do better in each of these four areas. Promotion and Communication. One of the basic components for any marketing automation tool is an email campaign module. Product and Consumer. Know your product. MORE >>