The 6 Lifelong Laws of Content Marketing for Agencies
Convince & Convert
FEBRUARY 12, 2012
Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The opportunity costs are significant, which is what we’ll explore in this post. Can agencies truly benefit from a commitment to content (which often carries with it the bonus of getting sharper about their positioning)?
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