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| Page 1 of 4 | Previous | Next | SAZBEAN SEPTEMBER 6, 2011  Thesis vs Genesis – Comparing Premium WordPress Themes Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! Pricing. | SAZBEAN FEBRUARY 1, 2011  12 Tips for Creating a Social Media Content Strategy Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Define the needs & interests of all of your audiences. Content strategy is not about what you want to provide. What content do you already have? | | | | | |
| SAZBEAN MAY 17, 2011  Using Game Mechanics to Increase Engagement & Participation One of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation. Gamification isn’t about building games (necessarily), it’s about using aspects of games that people find enticing. Popularity of Gaming. Gaming is massively popular. Motivations Differ. | SAZBEAN FEBRUARY 8, 2011  Social Media in 15 Minutes Per Day Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. | SAZBEAN MAY 10, 2011  Developing a Mobile Strategy Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. To help get you thinking about what mobile might be able to do for your company, take a look at this slide deck by Jeremiah Owyang… Developing a Mobile Strategy. | SAZBEAN SEPTEMBER 9, 2011 How Social Media Overtook Legacy Media How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. How the Switch to New Media Impacted Business. | | | | | | | |
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SAZBEAN | WEDNESDAY, AUGUST 24, 2011  Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool
WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. Marketers are also provided with benchmark data as to how their campaigns perform in comparison to companies with similar budgets. At WordStream, we have worked with thousands of small and medium-sized businesses to build out keywords for their AdWords campaigns. WordStream’s AdWords Performance Grader is available to use free at: [link]. The Grader examines key campaign features including: Effective use of negative keywords. MORE >> -
SAZBEAN | WEDNESDAY, JANUARY 19, 2011  State of the Social Web from Dave Linabury #smcd
Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Here are my notes from his awesome presentation last night: Biggest trend for 2011 is the blurring of offline and online. To blow your mind read “Age of Spiritual Machines&# by Raymond Kurzweil. In the coming years their will be exponential growth of exponential growth in technology. Throw Moore’s law out the window! to bit.ly MORE >> -
SAZBEAN | TUESDAY, MAY 24, 2011  7 Reasons Why Business Websites Are Still Important
With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. Here are my reasons why having a website for your business is still vitally important: Being Found – The #1 goto place when someone is looking for your business is your website. People search through search engines like Google or Bing, not via Facebook for fan pages. What do you think? MORE >> -
SAZBEAN | TUESDAY, JULY 19, 2011  Basic Marketing Principles Still Apply to Social Media
Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. While how you use social media is different than many other channels (because it’s networking and conversationally based), if you don’t follow basic marketing principles, your efforts may not be as effective as they could be — or they may not work at all. When a tactic isn’t working, people tend to blame the tactic, but sometimes (often), it’s in how the tactic is implemented. Satisfy a Need. Deliver Value. Proof. MORE >> -
SAZBEAN | TUESDAY, DECEMBER 20, 2011 How to Master the Art of Storytelling to Increase Social Sharing
Marketing is about telling good stories. Social Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns. Connections are the key to making social business, well, social. But it’s good stories that fuel conversations, allow businesses to be a trusted source, and underpin the success of social networks like Facebook, Twitter, and Google+. News & Notes MORE >>
- Google AdWords Auctions Explained SAZBEAN | MONDAY, NOVEMBER 21, 2011
- 15 Sources of New Content for Your Social Media Strategy SAZBEAN | THURSDAY, AUGUST 4, 2011
- Sazcast Episode 35 – Twitter Analytics with Dave Peckens SAZBEAN | WEDNESDAY, DECEMBER 21, 2011
- Finding Keywords for Social Media Content & Monitoring SAZBEAN | TUESDAY, JANUARY 18, 2011
- 9 Ways Social Media Marketing Can Help Sales SAZBEAN | FRIDAY, MARCH 4, 2011
- Using Social Media to Tell Your Story SAZBEAN | FRIDAY, JANUARY 7, 2011
- Common Sense Guidelines for the Legal Use of Social Media SAZBEAN | TUESDAY, JANUARY 4, 2011
- 6 Ways to Increase Word of Mouth Referrals with Social Media SAZBEAN | THURSDAY, JULY 28, 2011
- Should You Use Facebook for Your Business? SAZBEAN | THURSDAY, JANUARY 20, 2011
- What Makes #ungeeked So Special SAZBEAN | MONDAY, MAY 16, 2011
- 7 Social Media Monitoring Essentials SAZBEAN | MONDAY, JANUARY 17, 2011
- Content Can Make or Break a Social Media Strategy SAZBEAN | MONDAY, AUGUST 1, 2011
- 5 Strategies for Managing the Twitter Firehose SAZBEAN | WEDNESDAY, APRIL 27, 2011
- The Dangerous Allure of Speed in Social Media SAZBEAN | TUESDAY, MARCH 15, 2011
- 7 Tips for Integrating Social Media Into Your Day SAZBEAN | MONDAY, JANUARY 10, 2011
- Trends in Social Media Marketing – 2011 SAZBEAN | TUESDAY, AUGUST 16, 2011
- Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard SAZBEAN | MONDAY, JULY 25, 2011
- 5 Ways to Turn Social Customers Into Brand Ambassadors SAZBEAN | WEDNESDAY, NOVEMBER 23, 2011
- Innovative Uses of iPad in Business SAZBEAN | THURSDAY, OCTOBER 13, 2011
- Conversation, The Missing Piece of Most Social Media Marketing SAZBEAN | TUESDAY, MARCH 22, 2011
- 3 Methods for Connecting Marketing & Sales SAZBEAN | THURSDAY, MARCH 3, 2011
- Small Business Help from The Visa Business Network SAZBEAN | MONDAY, JANUARY 24, 2011
- 9 Steps to a Daily Blogging Schedule SAZBEAN | MONDAY, DECEMBER 12, 2011
- Impact of Google Algorithm Change on B2B Companies SAZBEAN | THURSDAY, APRIL 7, 2011
- An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation SAZBEAN | TUESDAY, MARCH 29, 2011
- Review: Sprout Social for Social Media Management & Measurement SAZBEAN | MONDAY, MARCH 7, 2011
- 5 Key Ways to Maximize Email Marketing Effectiveness SAZBEAN | THURSDAY, DECEMBER 15, 2011
- How To Become Confident In Your Internet Video Blogs SAZBEAN | THURSDAY, OCTOBER 6, 2011
- Avoiding Zero Value Efforts in Social Media SAZBEAN | WEDNESDAY, JULY 6, 2011
- Social Media is NOT One-Size Fits All SAZBEAN | MONDAY, APRIL 11, 2011
- The Power of Thank You SAZBEAN | MONDAY, APRIL 4, 2011
- 7 Social Media Resolutions to Improve Customer Engagement SAZBEAN | MONDAY, JANUARY 3, 2011
- Using Twitter for Effective Media Relations SAZBEAN | TUESDAY, NOVEMBER 29, 2011
- Top Internet strategy, marketing and technology links for the week of November 5, 2011 SAZBEAN | SATURDAY, NOVEMBER 5, 2011
- Becoming a Social Business SAZBEAN | THURSDAY, OCTOBER 27, 2011
- 10 Ways to Use Foursquare SAZBEAN | WEDNESDAY, SEPTEMBER 7, 2011
- Use Social Media to do the Work for Your Customers SAZBEAN | MONDAY, JULY 18, 2011
- 7 Ways to Build Your Facebook Fan Base SAZBEAN | WEDNESDAY, JUNE 22, 2011
- How Quora has Evolved [infographic] SAZBEAN | TUESDAY, APRIL 5, 2011
- Detroit! Let’s Hear What You Have to Say! – Ignite Detroit #2 SAZBEAN | TUESDAY, MARCH 1, 2011
- Review: Topsy Social Analytics SAZBEAN | MONDAY, FEBRUARY 21, 2011
- 8 Tips to Improve Your Facebook Ads SAZBEAN | THURSDAY, FEBRUARY 17, 2011
- Sazcast Episode 34 – Mobile Websites with Dave Peckens SAZBEAN | MONDAY, NOVEMBER 28, 2011
- 10 Productive Tasks You Should Be Doing On Google+ Right Now SAZBEAN | FRIDAY, NOVEMBER 25, 2011
- 6 Best Practices For Small Business YouTube Marketing SAZBEAN | MONDAY, NOVEMBER 7, 2011
- Sazcast Episode 33 — Google Services with Dave Peckens SAZBEAN | MONDAY, OCTOBER 31, 2011
- Maths professor to find a formula for influence in social media SAZBEAN | WEDNESDAY, AUGUST 10, 2011
- Top Internet Strategy, Marketing & Technology Links – Week of July 15, 2011 SAZBEAN | SATURDAY, JULY 16, 2011
- Following Facebook’s Rules for Promotions & Contests SAZBEAN | MONDAY, JULY 11, 2011
- Creating a Social Media Persona to Maintain Brand Consistency SAZBEAN | TUESDAY, MAY 31, 2011
- The Necessity of Sharing with Your Competitors SAZBEAN | TUESDAY, APRIL 19, 2011
- The (Real) Meaning of Social Media ROI SAZBEAN | FRIDAY, MARCH 25, 2011
- StumbleUpon – The Hidden Gem of Traffic Generation SAZBEAN | TUESDAY, MARCH 8, 2011
- Media as Marketing SAZBEAN | WEDNESDAY, FEBRUARY 9, 2011
- Choosing the Right Social Media Measurements SAZBEAN | THURSDAY, FEBRUARY 3, 2011
- Review: Actionly for Social Media Monitoring & Measurement SAZBEAN | MONDAY, JANUARY 31, 2011
- Using Social Media to Understand Your Customers SAZBEAN | THURSDAY, JANUARY 13, 2011
- Top Internet strategy, marketing and technology links for the week of December 10, 2011 SAZBEAN | SATURDAY, DECEMBER 10, 2011
- The Convergence of Search, Social and Content Marketing SAZBEAN | FRIDAY, DECEMBER 2, 2011
- What We Really Know About Consumer Behavior SAZBEAN | WEDNESDAY, NOVEMBER 30, 2011
- Using SEO & Keyword Insights to Build Communities SAZBEAN | MONDAY, NOVEMBER 14, 2011
- Top Internet strategy, marketing and technology links for the week of October 30, 2011 SAZBEAN | SATURDAY, OCTOBER 29, 2011
- 10 Simple Steps to Social Media Success SAZBEAN | THURSDAY, OCTOBER 27, 2011
- Making the Case for Social Media SAZBEAN | WEDNESDAY, SEPTEMBER 28, 2011
- Top Internet strategy, marketing and technology links for the week of September 4, 2011 SAZBEAN | SATURDAY, SEPTEMBER 3, 2011
- Top Internet strategy, marketing and technology links for the week of July 29, 2011 SAZBEAN | SATURDAY, JULY 30, 2011
- How Social Media Activity Affects Sales SAZBEAN | WEDNESDAY, JULY 27, 2011
- Social Commerce Trends – July 2011 SAZBEAN | THURSDAY, JULY 21, 2011
- Using Technology to Write about Technology SAZBEAN | WEDNESDAY, JULY 20, 2011
- Does privacy exist in a world of social networks and sharing? SAZBEAN | MONDAY, JULY 4, 2011
- 12 Reasons You Absolutely Need To Be On Twitter SAZBEAN | WEDNESDAY, JUNE 29, 2011
- Top Internet Strategy, Marketing & Technology Links – Week of June 25, 2011 SAZBEAN | SATURDAY, JUNE 25, 2011
- Understanding the Different Ways People Consume Content SAZBEAN | MONDAY, JUNE 20, 2011
- Sales May Come From Unexpected Places SAZBEAN | TUESDAY, JUNE 7, 2011
- How to Make Using a QR Code Valuable to Your Customers SAZBEAN | MONDAY, MAY 23, 2011
- The Increasing Value in Being Local SAZBEAN | WEDNESDAY, MAY 11, 2011
- Book Review: Enterprise Social Technology by Scott Klososky SAZBEAN | WEDNESDAY, MAY 4, 2011
- Social Commerce – What is it, Who’s Doing it, How can You? SAZBEAN | THURSDAY, FEBRUARY 24, 2011
- Content Curation vs. Content Creation SAZBEAN | TUESDAY, JANUARY 25, 2011
- Why Understanding Your Customers is Vital to Your Social Media Strategy SAZBEAN | WEDNESDAY, JANUARY 12, 2011
- The 5-Step Test to Determine Optimal Email Frequency SAZBEAN | FRIDAY, DECEMBER 30, 2011
- Top Internet strategy, marketing and technology links for the week of December 24, 2011 SAZBEAN | SATURDAY, DECEMBER 24, 2011
- Pointers for using social media for lead generation SAZBEAN | FRIDAY, DECEMBER 9, 2011
- 9 Ways to Improve Customer Communication on Your Website SAZBEAN | MONDAY, DECEMBER 5, 2011
- Measuring Social Media ROI: 3 Things to Consider SAZBEAN | WEDNESDAY, NOVEMBER 16, 2011
- 6 Creative Ways to Make Content More Visual SAZBEAN | FRIDAY, NOVEMBER 4, 2011
- Social Business vs. Social Marketing: Understanding the fight over “content” SAZBEAN | THURSDAY, NOVEMBER 3, 2011
- Thank you, Steve Jobs. SAZBEAN | FRIDAY, OCTOBER 7, 2011
- The No BS Guide to Social Media Monitoring & Measurement SAZBEAN | TUESDAY, SEPTEMBER 20, 2011
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Crimson Marketing