Thesis vs Genesis – Comparing Premium WordPress Themes
SEPTEMBER 6, 2011
Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.
7 Reasons Why Business Websites Are Still Important
MAY 24, 2011
With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. People search through search engines like Google or Bing, not via Facebook for fan pages. What do you think?
6 Ways to Increase Word of Mouth Referrals with Social Media
JULY 28, 2011
Many small businesses rely almost entirely on word of mouth referrals for new business. People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services. Social media, when used properly and consistently, can help small businesses increase referrals. Since Here are some ways social media can help increase word of mouth referrals.
5 Strategies for Managing the Twitter Firehose
APRIL 27, 2011
Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Searches Twitter has a great search tool for seeing what conversations are happening. photo by Official U.S.
15 Sources of New Content for Your Social Media Strategy
AUGUST 4, 2011
Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Influencer Blogs – Most industries have acknowledged and respected experts. What topics are they covered and how can you add your opinion or take? Disclosure is required by the FTC ).
State of the Social Web from Dave Linabury #smcd
JANUARY 19, 2011
Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Here are my notes from his awesome presentation last night: Biggest trend for 2011 is the blurring of offline and online. RFID wearables.
Sazcast Episode 34 – Mobile Websites with Dave Peckens
NOVEMBER 28, 2011
Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). Half of adult cell phone owners have apps on their phones (Pew Internet).
Social Commerce – What is it, Who’s Doing it, How can You?
FEBRUARY 24, 2011
Another one of the buzzwords that gets thrown around quite a bit is “social commerce. Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line).
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
What Makes #ungeeked So Special
MAY 16, 2011
You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. You could say it was the variety and depth of topics — or that the price for a 3 day conference was very reasonable. You could even say it was the quality of attendees and the small room so you met them all. Friendly & Open. Helpful & Giving. Interesting & Valuable.
6 Steps for Measuring Social Media
MAY 26, 2011
Jay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. generally like the steps and agree with them.a I would add steps for figuring out your business goal or objectives and your strategy and tactics before you start using social. The 6 step process for measuring social media. View more presentations from Jay Baer.
An Easy Method for Content Curation
MARCH 9, 2011
Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. The ones that make sense for you will depend on your audience and industry. Thoughts?
How to Master the Art of Storytelling to Increase Social Sharing
DECEMBER 20, 2011
Marketing is about telling good stories. Social Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns. Connections are the key to making social business, well, social. But it’s good stories that fuel conversations, allow businesses to be a trusted source, and underpin the success of social networks like Facebook, Twitter, and Google+. News & Notes
Caution! What value message are you sending with Groupon?
MAY 9, 2011
Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe. Have you thought about how more traffic might affect your current customers? What about the costs of the extra traffic? And what message are you sending to your customers about the value of your products? Reduced Service.
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.
Conversation, The Missing Piece of Most Social Media Marketing
MARCH 22, 2011
Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. to get their message out is a no brainer. Some companies are even good at content creation. Most are also decent at content curation. Finding “stuff to post that’s interesting is relatively easy. Stopping to have conversations with people seems to be super difficult. Probably not.
Sazcast Episode 33 — Google Services with Dave Peckens
OCTOBER 31, 2011
Google Services with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google’s What Do You Love? Google Sketchup. Google Trends. Picassa. Flickr. Google Sites. Google Wallet. List of Google Services & Apps. Subscribe to the Sazcast podcast: Subscribe in iTunes. Subscribe to the feed. To see all the Sazcast episodes, click here. Sazcast
7 Ways to Build Your Facebook Fan Base
JUNE 22, 2011
Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. Creating an engaged and interested fan base takes a bit of work and planning. 360i Report: 7 Ways to Fuel Fandom. View more presentations from 360i.
Google AdWords Auctions Explained
NOVEMBER 21, 2011
Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process. By they way, WordStream has some great AdWords tools , some of which are free. 2011 WordStream – a certified AdWords partner. Internet Advertising News & Notes SEO
Digging in the Cache – O RLY?
SEPTEMBER 30, 2011
Just like anything on the Internets, the response “O RLY?” ” has it’s roots in hardcore geek culture. The photo of a surprised looking owl with the words “O RLY?” ” added was originally used in the Something Awful forums as a response to anything that may have been found boring, doubtful or unimpressive. The correct response to “O RLY?”
An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation
MARCH 29, 2011
Many businesses really miss the boat when it comes to providing content and value that their customers want. Here is an example of a salesperson providing great customer service using Twitter by providing personalized offers that his customers actually want. Anyway, I forget all about @NordstromDave. Now this is customer service. What do you think? photo by Simon_sees , on Flickr).
The Dangerous Allure of Speed in Social Media
MARCH 15, 2011
I’m not exactly sure where companies got the idea that social media is a quick fix. Pay for a bunch of followers and BAM! you’re rich! Sure, there are ways to shortcut social media by basically paying for numbers (followers, fans, traffic). There is a dangerous allure in the empty promise of speed in social media. Talk about a total waste of money. But people (customers) are not stupid.
3 Methods for Connecting Marketing & Sales
MARCH 3, 2011
Having problems getting sales and marketing to work together? After yesterday’s post, Missing the Boat by Not Connecting Sales to Marketing , Ben Slayter asked for some help with methods to integrate marketing and sales. What will work for your organization depends on a lot of issues, including personnel, politics, organizational structure, and executive management, just to name a few.
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
Social Media in 15 Minutes Per Day
FEBRUARY 8, 2011
Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits.
Finding Keywords for Social Media Content & Monitoring
JANUARY 18, 2011
As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. So how do you go about finding the right keywords for your content (and to monitor)? First, find your target audience online.
Innovative Uses of iPad in Business
OCTOBER 13, 2011
Tablet PCs have been around for quite awhile, but none have been as elegant as the iPad. The device is so easy to use, that many businesses are looking at ways they can improve their processes using the device. Here’s some of the more innovative examples: Innovative Uses of iPad In Business. View more presentations from Enterprise Social Technology (Book). News & Notes Tech
Content Can Make or Break a Social Media Strategy
AUGUST 1, 2011
While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media. Broadcast vs. Participation. Audience Needs vs. Your Needs. People are very selfish.
Sales May Come From Unexpected Places
JUNE 7, 2011
It’s always interesting to me where I get business referrals from. Sometimes they come from the most unexpected places: like the casual conversation I had with someone while waiting in line for a cup of coffee, or someone who I played a game of beach volleyball with at a friends house. Business referrals can come from even stranger places: like someone who used to play an online game with me.
The Increasing Value in Being Local
MAY 11, 2011
I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. This is not to say that there isn’t value in having national or international customers. And maybe it’s more obvious here as the community bonds and works together to try to rebuild Detroit and the state economy. Meaning in Community.
2 Examples of Great B2B Engagement on Facebook
APRIL 12, 2011
As I said yesterday, social media is NOT one size fits all , especially sites like Facebook, which can be very difficult to get engagement from people more interested in chatting with friends or playing games. Having conversations and engaging with customers is one of the most difficult aspects of social media for many companies (who are used to just promoting and advertising).
19 Reasons to Use Google Analytics for Your Business
MARCH 16, 2011
This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. Let’s get down to business! 1. Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. You can open this file and manipulate it in Excel, eliminating the need for time-wasting copying and pasting. 2.
Content Marketing Playbook: Strategy and Roadmap
Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.
How Your Products Influence Your Brand
FEBRUARY 2, 2011
Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer. People Talk Unless you’ve been living under a rock, you’re aware that people talk about what they buy and the service they receive.
Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
JULY 25, 2011
Wondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). Hopefully, they’ll also add the ability to segment on topic. Analytics Content Social Media Social Networks
9 Steps to a Daily Blogging Schedule
DECEMBER 12, 2011
I publish almost daily on two blogs. have many people comment and ask me how I manage to do it, especially since I have two children, one being three months old. While it is by no means easy, and I spend a lot of my sleeping time awake, there are still many strategies I employ to make it more manageable. 1. Write short, snappy content. The old adage less is more works here. You don’t have to write a lengthy, verbose story to gain a following. Short, snappy posts that entertain and get a point across work well too, especially considering the attention span of our society’s inhabitants.
Pointers for using social media for lead generation
DECEMBER 9, 2011
Many B2Bs still think of social media as merely an image/awareness-building vehicle. But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too. Any time we embark on a new journey, some guideposts come in handy; and that’s just what we found in a veritable compendium posted by Debbie Hemley on Social Media Examiner. As she notes, despite the attractiveness of the movie cliche’ “If you build it, they will come,” that doesn’t really apply here. Assets. News & Notes
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.