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| Page 1 of 1 | Previous | Next | SAZBEAN FEBRUARY 14, 2012  4 Tips for Getting Users to Scroll Below the Fold on Your Page Below the fold was a common term in the newspaper world as the most important news was put at the top of the page or above the fold. This is why newspapers developed the “continued” portion of many articles so they could “tease” a number of lead stories up front. Getting people to read beyond the fold meant giving them a reason to continue. Let Them Know. Photos. Give People Short Cuts. | SAZBEAN FEBRUARY 17, 2012  Sazcast Episode 36 – Google Plus with Dave Peckens Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Search, plus Your World (Google blog). Google+ Tricks That I Know and You Don’t (unbounce). | | | | | |
| SAZBEAN FEBRUARY 14, 2012 8 Simple Strategies: Take Your Blog From Blah to Brilliant Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do. If that’s the case, then you may not be getting the interaction you had hoped for and you’re wondering why everyone is so psyched about using blogs to build their business and yours is just sitting there. Below are 8 simple strategies to take your blog from blah to brilliant: Name your blog. Consider treating your blog as an online magazine or newsletter and give it a name. Make your blog name memorable and fun. Take a stand. like to call it standing on your soapbox. News & Notes | SAZBEAN FEBRUARY 11, 2012  Top Internet strategy, marketing and technology links for the week of February 11, 2012 Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012… . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Three Tricks for Getting Your Lead Gen Program Where You Want It To Go (Marketing Profs). Elements for a Successful Marketing Program Mix (FutureLab). Spin Sucks). | SAZBEAN FEBRUARY 17, 2012 4 Characteristics of a Winning Social Enterprise Strategy What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause. However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. The value of the social enterprise is simple. News & Notes | SAZBEAN FEBRUARY 16, 2012 How Social Media Capitalism Will Affect Your Future Marketing Strategy We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to “free” traffic and leads from social media and search engines. Sure, this traffic isn’t exactly free — marketers have to invest in time and tools to take advantage of these inbound channels. But inbound leads are still 61 percent less expensive than outbound leads. Can This Last Forever? This week, interesting monetization news broke about Pinterest, the hot new social network focused on images. News & Notes | | | | | | | |
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SAZBEAN | MONDAY, FEBRUARY 13, 2012 Is Your Blog Doing Okay?
Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. We could take that a step or two further—a post like that could give you the expectation that you should be selling products, or even that you should be monetizing your blog. Is your blog doing okay? – Is Your Blog Doing Okay? MORE >> -
SAZBEAN | WEDNESDAY, FEBRUARY 15, 2012 4 Ways to Improve Ecommerce Conversions with Better Landing Pages
Better landing page content and design may boost ecommerce conversions. small difference in an online merchant’s conversion rate can make a huge difference in that merchant’s profit. Consider an online retailer with about 20,000 monthly visits and an average order value — sometimes called an average market basket — of $75. If that online store had a 1-percent conversion rate, it could expect about 200 sales or about $15,000 in revenue. At a 2-percent conversion rate, sales would jump to $30,000. Unfortunately, increasing conversion rates is typically more of an art than a science. MORE >>
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