Sat.Feb 11, 2012 - Fri.Feb 17, 2012

Sazbean

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Sazcast Episode 36 – Google Plus with Dave Peckens

Sazbean

Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Search, plus Your World (Google blog). Google+ Tricks That I Know and You Don’t (unbounce).

Is Your Blog Doing Okay?

Sazbean

Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. We could take that a step or two further—a post like that could give you the expectation that you should be selling products, or even that you should be monetizing your blog. Is your blog doing okay? – Is Your Blog Doing Okay?

4 Characteristics of a Winning Social Enterprise Strategy

Sazbean

What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause. However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. The value of the social enterprise is simple. News & Notes

8 Simple Strategies: Take Your Blog From Blah to Brilliant

Sazbean

Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do. If that’s the case, then you may not be getting the interaction you had hoped for and you’re wondering why everyone is so psyched about using blogs to build their business and yours is just sitting there. Below are 8 simple strategies to take your blog from blah to brilliant: Name your blog. Consider treating your blog as an online magazine or newsletter and give it a name. Make your blog name memorable and fun. Take a stand. like to call it standing on your soapbox. News & Notes

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

4 Tips for Getting Users to Scroll Below the Fold on Your Page

Sazbean

Below the fold was a common term in the newspaper world as the most important news was put at the top of the page or above the fold. This is why newspapers developed the “continued” portion of many articles so they could “tease” a number of lead stories up front. Getting people to read beyond the fold meant giving them a reason to continue. Let Them Know. Photos. Give People Short Cuts.

Top Internet strategy, marketing and technology links for the week of February 11, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Three Tricks for Getting Your Lead Gen Program Where You Want It To Go (Marketing Profs). Elements for a Successful Marketing Program Mix (FutureLab). Spin Sucks).

How Social Media Capitalism Will Affect Your Future Marketing Strategy

Sazbean

We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to “free” traffic and leads from social media and search engines. Sure, this traffic isn’t exactly free — marketers have to invest in time and tools to take advantage of these inbound channels. But inbound leads are still 61 percent less expensive than outbound leads. Can This Last Forever? This week, interesting monetization news broke about Pinterest, the hot new social network focused on images. News & Notes

4 Ways to Improve Ecommerce Conversions with Better Landing Pages

Sazbean

Better landing page content and design may boost ecommerce conversions. small difference in an online merchant’s conversion rate can make a huge difference in that merchant’s profit. Consider an online retailer with about 20,000 monthly visits and an average order value — sometimes called an average market basket — of $75. If that online store had a 1-percent conversion rate, it could expect about 200 sales or about $15,000 in revenue. At a 2-percent conversion rate, sales would jump to $30,000. Unfortunately, increasing conversion rates is typically more of an art than a science.

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The problem is, one is focused on changing the audience’s perspective, the other is focused on capturing their information.

The Secret History of Pinterest — REVEALED!

grow - Practical Marketing Solutions

Do you feel like you woke up a week ago and Pinterest had taken over the world?  I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs. The meteoric success of Pinterest has shocked everyone. Except me. have it all figured out. But then something happened.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Don't Ask Community Managers To Be Strategists

Leader Networks

The enterprise community manager position is sometimes termed a "jack of all trades" role. know -- I've said it myself. But I think we're starting to take it a bit too far. Over the past few weeks I have participated in a suite of webinars and talks about online communities and their growing role in functional areas such as customer care. It won't work. Full stop.

Slow Death of the Funnel: Why Buyer Choice Matters to Revenue

Tony Zambito

IT Buying Process © All rights reserved by Kenny Madden. This is part 1 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . B2B marketing and sales is still predominantly tethered to traditional ideas, approaches, and systems that are being dragged into the modern era. 

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As The World Churns For CMO’s

Tony Zambito

Image via Wikipedia. The good news is that CMO tenure continues to rise.  Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months.  Up from 35 months two years ago and up from 27 months in 2007.  The bad news is that the CMO position still churns and remains one of the riskiest positions in corporate business. 

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Why Your Social Media Marketing Stinks

B2B Marketing Insider

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. So what’s a marketer to do?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. In fact, it’s healthier and growing faster than ever. These distinctions were once a reliable measure of quality. But the rise of self-publishing has complicated the equation.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

The Leadership Gap in B2B Marketing

B2B Marketing Insider

CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. And yet much of the B2B Marketing conversation is still on generating leads. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. There was even a NeXT machine. The lab was christened with fanfare and highlighted in the company newsletter. Factory Thought.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What Should Worry B2B Marketers Most This Year? [CHART]

It's All About Revenue

by Gaea Connary | Tweet this Goals are personal. As marketers we all have different ideas of what we need to accomplish. But when charting out gaps and room for improvement, it’s nice to know what your peers are most concerned about. If you put improving how you manage your contacts or measure marketing effectiveness among your top goals for this year, don’ worry.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Example: “2.)

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Supercharge your social media strategy by getting back to basics

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. It starts as an uneasy feeling when you look at your social media stats. Poring through the numbers you realize that traffic to your blog is stuck at average barely moving 10% in any direction. Your Twitter following is methodically growing by 2-3 spam bots a day.  The only way to juice your Facebook following is by paying.50 a fan. What Happened?

Salespeople Should Never, Ever Do This.

Jill Konrath's Fresh Sales Strategies Blog

When Forbes magazine interviewed me about what salespeople should never do, the five "no-nos" below immediately popped into my mind. But it was so fun thinking about them that I decided to run a NEVER-EVER contest. This is a wonderful opportunity to learn from each other's mistakes. Post your "salespeople should never" advice in the comments section. And make sure you read my thoughts too! _.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Our Home Page Work-Over at Find New Customers

Fearless Competitor

I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Grab our awesome free white paper, How to Find New Customers! Before (550 words). Please give us more of them.”

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. And it is amazing how similar we are. We seem to thrive on the relentless pace and challenge of producing consistently great content. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. You did. Thank you.”

Should I Remove Offer Content from My Website During a Campaign?

The Point

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”. My response: The short answer to your question is: “no,” but let me expand a little.

SnapTags vs QR Codes

Puzzle Marketer

A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. They ‘re mostly random dots, squares, or other shapes.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Laugh and Learn with Find New Customers – Mac vs. PC updated

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers  shares an important marketing lesson using wit and humor. Jeff Ogden is the President of the B2B demand generation and global marketing company Find New Customers. He’s also the host of Mad Marketing TV on YouTube. Marketing Laugh and Learn management-best-practices marketing-campaigns

Seven Guides to Better Copywriting

Webbiquity

In this age of inbound marketing, content is king. And all content, regardless of format—text, video, audio, presentation—begins with the written word. The ability to arrange words and phrases in ways that capture interest and compel action is a skill at a premium. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying? How does the pattern work? made that number up.

5 Lead Conversion Tips That Work for Any Marketing Program

It's All About Revenue

by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales.  Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) and buyer behavior (Have they shown interest in what you sell?). What constitutes buyer fit and intent differs for every company. Lead scoring makes evaluation scalable and automated so the ready prospects go to sales, and others get nurtured.

Happy 3rd Birthday Find New Customers!

Fearless Competitor

Three years ago today, the B2B demand generation  and global marketing company, Find New Customers was born. That’s the date on our official letter from the IRS.). It’s been a great ride and we’re delighted to have had wonderful clients like Marketo , OneSource , Genius.com , Silverpop , Act-On Software , and Keyedin  - with more to come. How can we help your company?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous  hierarchy of needs  tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. They make decisions based on feelings.

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. What Does Social Business Really Mean? Reason for Social Business?

The Future of Content Marketing – 6 Differences Between Good and Great [Part 2]

Junta 42

In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. But don’t start the party just yet. Good to Great Content Marketing. So, what separates the good from the great when it comes to content marketing? The Focused, Educational Content Platform.

The Goal of Marketing – Trust

Fearless Competitor

We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. That’s right – it’s all about trust. believe when we embrace the need to earn trust, we can re-think how we do marketing in the first place.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Don’t Ignore Message Boards in Your Social Media Marketing Strategy

Biznology

The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the way the rest. When it comes to online forums, I believe the baby has been thrown away with the bath water. But isn’t any kind of money good? How do I know this?