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| Page 1 of 1 | Previous | Next | SAZBEAN JANUARY 28, 2012  Top Internet strategy, marketing and technology links for the week of January 28, 2012 Here are the top Internet strategy, marketing and technology links for the week of January 28, 2012… . Social Media Trends With Benefits in 2012 (Marketing Profs). Blogging, feedback and improving (Internet Marketing). StumbleUpon: 10 Tips and Tricks for Power Users (Mashable!). Social Survival for Bloggers: a Peek from the Inside (ProBlogger). Is Your Site Mobile Friendly? | SAZBEAN JANUARY 30, 2012 Launching a Social Command Center (Without The Center) “Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put “monitoring” in place either in-house or in combination with partners. This isn’t enough. Tech platforms are only one third of the problem. The media hasn’t helped. So, how does any organization who wishes to be better equipped for real-time business move forward? News & Note | | | | | |
| SAZBEAN FEBRUARY 3, 2012 SEO: Are You Relevant, or Are You Vital? Relevant web pages. Relevant title tags. Relevant meta descriptions. Relevant copywriting. You’ve heard it a million times, right? m guilty of talking about relevance to pretty much every SEO client I’ve ever had. No more. Relevancy is overrated. Anybody can be relevant; just throw a keyword on the web page a few times and BAM! You’re relevant. You want to do better than that. And what’s better than being relevant? Being vital. SEO Quality Scale. If you think about an SEO quality scale, there’s nothing better than being vital. – SEO: Are You Relevant, or Are You Vital? by Matt McGee. | | SAZBEAN FEBRUARY 1, 2012 Why Blogging Isn’t Growing Your Business (and What to Do About It) I joined a couple other B2B Marketers for a meal a few weeks ago, and the topic of content marketing and blogging came up. This came as no surprise – I know they occasionally read our blog and can see that we are passionate on the topic. They recounted some of their challenges with blogging, including some common challenges: Getting content from subject matter experts, when these experts are also required to focus their energy on billable hours. Occasional missed deadlines and the need to build a backlog of content before this happens. Varying levels of commitment from different authors. | SAZBEAN JANUARY 31, 2012 The Rockstar You Need to Hire to Manage Your Blog At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. But that doesn’t mean you’re doing it consistently like you know you should. Why don’t marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals? Because blogging takes time you don’t have; you don’t fancy yourself a great writer; you can’t think of good topics on a regular basis; or any of the other myriad reasons people don’t blog when they know they should. Writing Ability. | | | | | | | |
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SAZBEAN | THURSDAY, FEBRUARY 2, 2012 Perception is Worth 1,001 Words
In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer! There is a reason people build businesses in cities surrounded by people, rather than in a desert surrounded by cactus! You need people to market to, and you need customers coming in your door. The success of your business relies on how well you market your product or service first, and second by how well you deliver it. Very few businesses survive on word of mouth alone. MORE >>
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