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| Page 1 of 1 | Previous | Next | SAZBEAN JANUARY 22, 2012  Top Internet strategy, marketing and technology links for the week of January 22, 2012 Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012… . Maximizing Your Brand Presence on Google+ (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012 (Mashable!). Users Not Customers Will Wake You Up to the Future of Doing Business (Small Biz Trends). Content Marketing 101: Get the balance right (Internet Marketing). | SAZBEAN JANUARY 25, 2012  How to Improve Social Networking for Your Business Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? lot of those pages are graveyards now. They haven’t been updated in months and almost nobody Likes them. | | | | | |
| SAZBEAN JANUARY 27, 2012 2 Different Tales of Blog Growth “What was ‘the tipping point’ for your blog?”. This question is one that I’m regularly asked in interviews, and it is one that is challenging to answer. The assumption behind the question is that there is often some kind of event that pushes a blog into the limelight. The reality is that it’s not always this way. Let me illustrate this by telling the stories of my two main blogs—ProBlogger and Digital Photography School. ProBlogger’s tipping point: dramatic growth. But being the first to announce I was a full-time blogger also created a desire for others to do likewise. News & Notes | SAZBEAN JANUARY 24, 2012  What Every Parent Should Know About Social Media I gave a talk last week at The Roeper School here in the Detroit area about some concerns and dangers parents should be aware of when your child uses social media. Here’s the presentation: Social Media & Your Child — What Every Parent Should Know. View more presentations from Sazbean Consulting. News & Notes | SAZBEAN JANUARY 23, 2012  Top Industries Advertising with Google in 2011 Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? WordStream , Provider of AdWords solutions. Marketing | SAZBEAN JANUARY 26, 2012 The Ultimate Checklist for Integrated Marketing Successful inbound marketing requires a hand in a number of different marketing channels, from blogging, to social media, to email, SEO, PPC, and even live events. But because there are so many different channels at an inbound marketer’s disposal, what often happens is a marketing strategy that doesn’t call for any integration or cross-channel promotion. Don’t keep your marketing contained in individual silos — integrate it! Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you’re likely already working with. | | | | | | | |
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SAZBEAN | WEDNESDAY, JANUARY 25, 2012 Why Social Media Needs to Get More Personal
New social media service Path promises to bring your true friends (not just acquaintances) together in a much more personal way. However, neither Path, nor Facebook, nor Google+ have fully comprehended that personal circles vary by context, and that context changes rapidly and infinitely. . In the end, while services like Path get us closer to “personal,” they are still very much “broadcast” versions of social media. Ultimately, How Humans Interact. To fully understand how structured broadcast and personal social models differ, we need to look at real life. First News & Notes MORE >> -
SAZBEAN | MONDAY, JANUARY 23, 2012 Social Survival for Bloggers: a Peek from the Inside
Zombie accounts at Reddit are increasingly frustrating content creators on the internet. A “zombie” account is an account that appears to be active to the user, but to nobody else, usually as a punishment for that user submitting his or her own content. The user submits, and he sees his or her submission. he comments, and sees the comment. he thinks s/he has an active account, and can go on for months thinking s/he does. But nobody else reads that person’s submissions or comments, and his or her up-votes are generally nullified by automated system down-votes. mean, this is downright mean. MORE >> -
SAZBEAN | TUESDAY, JANUARY 24, 2012 How to Write Irresistible Blog Intros
Did you know that I like to have sex on roller coasters? Yes, there’s nothing that does it for me more than wondering if my partner will puke at the point of, um, no return. Okay I’m fibbing. can’t even imagine how difficult big dipper hanky panky would be, but I got you listening, didn’t I? While I was being a little devious, and you’re now going to be a tiny bit disappointed that I’m not going to talk about my fetish for fairground frolics, I’ve demonstrated two things: A strong hook in the introductory paragraph of your post is crucial to grab the reader’s interest. But I did gain attention. MORE >>
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