| |
| Page 1 of 1 | Previous | Next | SAZBEAN JANUARY 14, 2012  Top Internet strategy, marketing and technology links for the week of January 14, 2012 Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012… . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger). Mastering the Art of Slow Blogging (ProBlogger). Why Search Marketers Are Grabbing the Long Tail (Marketing Profs Daily). | SAZBEAN JANUARY 16, 2012 4 Tips to Keep Your Website Ahead of the Curve in 2012 Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Dry and boring default templates, broken assets, confusing pages and invasive widgets do nothing but harm a page’s style, which in turn reflects poorly on the company. Keep these tips in mind when you clean up your company’s website, and stay ahead of the curve for the new year. Instagram. | | | | | |
| SAZBEAN JANUARY 18, 2012 8 Ways to Leverage Social Media Beyond Social Networks More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you’re still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don’t. But are you considering all the various ways you can effectively leverage social media? Here are 8 great ways to start extending the power of social media beyond their individual websites. News & Notes | SAZBEAN JANUARY 17, 2012 Why Every Marketer Now Needs a Google+ Strategy Last week, Google rolled out “Search Plus Your World,” an update to Google’s universally popular search engine that biases logged-in users to receive socially shared content and markup in the results. Danny Sullivan wrote two excellent must-read pieces on the topic – Google’s Results Get More Personal and Real-Life Examples of How “Search Plus” Pushes Google+ Over Relevancy. Thank God for Danny. If it wasn’t for his tireless coverage, I’d feel obligated to spend hours writing those pieces myself (and they probably wouldn’t be as good). | SAZBEAN JANUARY 20, 2012 Why You Need Better Content, Not Just More Content As part of a marketing evaluation we delivered to a client this week, we covered Search Engine Optimization (SEO), and in particular how the volume of indexed content plays a major role in the success of any SEO effort. The situation was simple: one of this company’s biggest competitors showed hundreds of indexed content pieces, and our client showed around ten. Game, set, match to the competitor, right? Not so fast, my content marketing friends. First, think about the sales funnel: While there’s no universally accepted set of steps in the sales funnel, I typically use the following: Awareness. | SAZBEAN JANUARY 19, 2012 7 Terrific Ways to Use Social Media for Instant Feedback Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. Social media gives you the ability to get the kind of quick feedback inbound marketers require to stay agile. So we thought we’d share them with you! Here are some of the ways you can leverage social networks beyond your typical posts and updates. Collect Product Feedback. | | | | | | | |
|
| |
Crimson Marketing