Sat.Mar 31, 2007 - Fri.Apr 06, 2007

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Advertisers Must Help Marketers To Build Relationships

Customer Experience Matrix

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). The networks’ justification is that many ads are now sold as part of larger packages, rather than simply on price. The article quotes Cabletelevision Advertising Bureau President Sean Cunningham as saying, “The grand majority is about idea-driven packages that have got multiple consumer touch points.” But maybe things aren’t so simple.

Channel-Specific Analytics Are Doomed: Doomed, I Tell You

Customer Experience Matrix

Did you ever have one of those crazy dreams, not quite a nightmare, where unrelated things get mixed up together? I felt that way this morning when I was looking at the Web site for one of the mobile marketing systems and saw they had alliances with Web analytics vendors. That rang a bell, but it took a while for me to realize that I had been writing about consolidation in the Web marketing space separately from mobile marketing. There’s an obvious connection between systems that gather interaction data and those that manage marketing messages. In other words—am I beating a dead horse here?

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has

Acxiom Digital Buys Kefta for Web Page Personalization

Customer Experience Matrix

It doesn’t take a crystal ball to foresee continuing consolidation among online marketing systems vendors. Today , email specialist Acxiom Digital announced it is purchasing Web targeting specialist Kefta. In February, the news was Web analytics vendor Omniture buying behavioral targeting vendor TouchClarity. The Acxiom Digital / Kefta match up is somewhat more interesting because it combines email and Web channels. Omniture and TouchClarity were both primarily Web specialists. So the two vendors are philosophically compatible, regardless of what it will take to integrate their technology.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Deltalytics' Lloyd Merriam Comments on LTV

Customer Experience Matrix

My friend Lloyd Merriam has left a thoughtful comment on last week's post about Lifetime Value. It's worth treating as a post of its own. Here's Lloyd: I completely agree that customer lifetime value (LTV) is the single metric against which all strategic business decisions should be evaluated. Although non-trivial, determining the current value of a customer isn’t particularly challenging. Calculating future LTV – which, as you know, is what really matters – is neither simple nor straight forward. LTV is driven by lifetime duration (LTD) and future purchases. the actions of competitors).

B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

B2B Lead Generation Blog

i'm looking forward to launching my new podcast, “start with a lead,” this april. our first interactive show will be on lead generation via podcasts. as a lead generation tactic, podcasting is still in its infancy but it's expected to

4 Ways to Improve Email Deliverability

WebMarketCentral

Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability. While ISP blocking and corporate email filters have gotten much more effective at keeping garbage about cheap pharmaceuticals, p*rn and miracle weight-loss plans out of our mailboxes (which is good), they also often over zealously block legitimate marketing emails (which is not).

A new beginning again

Cliff Allen on Marketing

after using a traditional content management system for years to create articles on allen.com i decided it was time to start a blog. i'll be sharing short observations on marketing and encouraging the conversations that are hard to have

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.