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MAY 7, 2013 The Challenge of Producing Quality Content
'English: Slalom race in urban street Italiano: Corsa slalom in strade urbane (Photo credit: Wikipedia) As we all know, producing quality content takes quite a bit of time and effort. There is so much drive to produce more and more content, faster and faster, but I think that Geoff is on the right track here about slowing down, but producing better content. What about you? News & Notes
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MAY 8, 2013 Guest Blogging for Effective Link Building
'Spider web (Photo credit: Marcelo Tourne) Links into your website are a signal to Google that you have good content. While you can just continue to produce good content and hope that you’ll build up the number of links coming into your site over time, guest blogging can help accelerate that process. You need to build links. But have you delved into the word of guest blogging?
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MAY 20, 2013 Interview with David T. Scott — Author of The New Rules of Lead Generation
'This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. So tell us, Dave, what inspired you to write The New Rules of Lead Generation? and how to use them. About David Dave T.
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MAY 16, 2013 Google Wallet Makes It Easier than PayPal to Send Money
'Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email. What do you think? percent fee tacked on. eCommerce News & Notes Strategy
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MAY 7, 2013 What Type of Customers Do You WANT?
'English: Picture Taken in Saidapet market in the morning when the market gets ready for the customers (Photo credit: Wikipedia) This is an interesting approach to defining potential customers… Instead of thinking about what types of people could possibly be interested in your products or services, what about thinking about the type of customers you WANT? appeared first on Sazbean.
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SAZBEAN Top Internet strategy, marketing and technology links for the week of May 4, 2013
| SATURDAY, MAY 4, 2013
'Here are the top Internet strategy, marketing and technology links for the week of May 4, 2013… How to Successfully Launch a New Website & Refresh Your Brand (Search Engine Watch) Millions saw the apple fall, but Newton asked why! Jim’s Marketing Blog) The Future Of Advertising Is Facial Recognition (Business Insider) How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip] (HubSpot) Which Social Media Tool is Best for My Small Business? Business Insider) The Data-Driven Enterprise Marketing Revolution (All Things D) Are You Making These 5 Basic SEO Mistakes? MORE >>
SAZBEAN Top Internet strategy, marketing and technology links for the week of May 19, 2013
| SATURDAY, MAY 18, 2013
'Here are the top Internet strategy, marketing and technology links for the week of May 19, 2013… The Facebook Home disaster (Salon) 7 in 10 Adults Access Content From Newspaper Media Each Week (Marketing Profs) Yahoo Has Now Acquired 10 Startups Since Marissa Mayer Became CEO (Mashable) Will Facebook Go Out With A Bang? ReadWriteWeb) Twitter Acquires Data Analysis Startup Lucky Sort (Mashable) ESPN, Twitter Expand Tie-Up (WSJ) Analysis: Google+ struggles to attract brands, some neglect to update (Reuters) Marketo’s Jason Miller On Facebook For B2B: Why So Serious? News & Notes MORE >>
SAZBEAN Big Data is the Next Gold Mine
| WEDNESDAY, MAY 15, 2013
'Cloud services and software as a service are flourishing. IT departments are freed from having to support hardware and software infrastructure, and users get the latest software updates. But the backend of these types of services is the data that they are able to collect. By being able to view a spectrum of users across many different industries and uses, many companies are able to collect valuable marketing data that is not directly related to the services they are providing. The value of this information to marketers is clear. Time will tell. Analytics Marketing News & Notes MORE >>
SAZBEAN The Future of Facebook is…. Grey?
| MONDAY, MAY 13, 2013
'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. The seeming failure of Facebook Home isn’t making the future look any rosier. Add to that the meh type of changes lately. More importantly, look at the so-so record of marketers being able to use Facebook, as well as to accurately gauge how well their efforts are even working. Unlike Google, which makes measurement and analytics as transparent as possible. Facebook is kind of a pain in the butt towards marketers. Where is its disruptive force? MORE >>
SAZBEAN The Importance of Content Distribution to B2B Brands
| THURSDAY, MAY 9, 2013
'newspapers (Tehr?n) n) (Photo credit: birdfarm) We all know that the B2B buying cycle is much longer than the typical B2C cycle (hello, <5 mins?). B2B selling is about building relationships with potential customers and being a knowledge resource. Producing quality content can help B2B companies connect with potential customers and build up relationships that may lead to a sale. Forrester has found that B2B buyers found 70% of the content they used to make a purchase decision themselves (as opposed to through marketing or advertising efforts). News & Notes MORE >>
- SEO or Content Marketing for Online Marketing Strategy SAZBEAN | MONDAY, MAY 6, 2013
- Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans SAZBEAN | MONDAY, MAY 6, 2013
- Are You Listening? SAZBEAN | FRIDAY, MAY 3, 2013
- 3 Counterintuitive Ways to Reach a New Audience Through Partnerships SAZBEAN | THURSDAY, MAY 2, 2013
- Are You Making These 5 Basic SEO Mistakes? SAZBEAN | WEDNESDAY, MAY 1, 2013
- Are Google’s Social Changes Enough? SAZBEAN | FRIDAY, MAY 17, 2013
- Facebook Works for B2B Too SAZBEAN | TUESDAY, MAY 14, 2013
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