June, 2012

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3 Common Facebook Ad Mistakes Everyone is Making

Convince & Convert

Facebook ads are a very powerful tool. There are so many options for marketers, it is a bit like flying the space shuttle for many of us. We just don’t quite know what we are doing yet. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. But there are plenty of best practices and lessons to take note of to help improve that learning curve a bit.

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

ViewPoint

My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people.

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3 Ways to Connect Marketing Activity to Revenue

Customer Experience Matrix

Discussions of revenue attribution often remind me of the famous recipe* that begins “First, catch your hare”. Specifically, they assume that marketers know which marketing-generated lead is associated with each bit of revenue, and then go on like medieval theologians to debate how credit should be shared among promotions to that lead. The missing hare is that marketers often can’t link leads to revenue in the first place.

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Lead Generation: How 64% of marketers starve Sales of opportunity

markempa

Tweet Let’s say you’re dining out, and you order chicken pad thai. The waiter immediately trots out with a raw chicken breast, a bunch of whole carrots, a pile of bean sprouts, a handful of peanuts and some rice noodles, dumps them in front of you, and then walks away. You wouldn’t think much of the chef, yes? Frankly, you could rightfully draw the same conclusion if you extended that analogy to marketers.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Content Marketing Discussion With Marketing Made Simple TV

Avitage

This week I had the privilege of joining Joe Pulizzi of Junta42 and Doug Kessler of Velocity Partners on an online video discussion hosted by Jeff Ogden‘s Marketing Made Simple TV online show. Takeaways and Insights Content Strategy — This is the starting point and essential first step for an effective and efficient content marketing initiative.

More Trending

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Social Subscribe – Why Facebook Likes Do Matter

Convince & Convert

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value of Likes.

Facebook 158
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Are We Playing Hunger Games? Key Questions Confronting Inside Sales

ViewPoint

Britton Manasco is a principal with Manasco Marketing Partners. His new firm, which specializes in strategic positioning and provocative sales messaging, is called Visible Impact. You can reach him at Britton@ManascoMarketing.com. When I attend conferences, I usually come with a few questions in mind that I hope to get answered. But, when I attended the recent Leadership Summit put on by the American Association of Inside Sales Professionals (AA-ISP), I was reminded that sometimes questions can

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Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest

KoMarketing Associates

Writing for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. If you are searching for ideas of what to write about, you might want to review your most viewed content and educate yourself on which blog posts receive the most social shares as well as which pages have the lowest bounce rate.

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B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

markempa

Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. Over the past six years, forecast deals are closing at a lower and lower rate, and a dramatically higher percentage are ending up with the prospect making no decision at all. In the technology industry, for example, “no decisions” have jumped from 17% in 2006 to a whopping 26% today.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Content Curation in Practice

Avitage

My day started like most days. I opened and read email, a few blogs and checked out Twitter streams. An article about recent research results on content marketing spend caught my eye. As I glanced at it (how seldom we really read things these days) data about the surge in video use and planned growth caught my eye. So, what did I do? I copied the URL and forwarded it to colleagues with a note, “this is interesting, you should read this.” We all do this, don’t we?

Curation 176
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Using a Business Blog: Are You Hard to Find on the Web?

Writing on the Web

Are You Hard to Find on the Web?" alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. Are You Hard to Find on the Web?" width="240" height="159" /> Have you ever tried to find yourself on the Web? No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents.

Outreach 156
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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

My PowerViews guest today is James Obermayer. Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. Jim's career has been equally divided between marketing and sales.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face. How Social Is B2B? B2B Marketing: Facebook vs.

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Lead Capture Optimized: 201% increase in captured leads with clearer value proposition

markempa

Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. In this Landing Page Optimization Workshop , Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library.

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New Thought Leadership Metric for Buyer Driven Markets

Avitage

The new realities of B2B marketing has made thought leadership, and the development of big ideas, an important differentiator. The new realities are also driving a change in buyers’ expectations. Buyers want relevant and actionable content that enables them to turn big ideas into operating realities. The traditional role of thought leadership developers has been to focus on the research and analysis that yields the important big ideas.

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B2B Content Marketing Strategy Checklist

Ambal's Amusings

Content Marketing has exploded. sap. Normal. sap. 1. 1. 2012-06-29T02:54:00Z. 2012-06-29T02:55:00Z. 1. 295. 1686. personal. 14. 3. 1978. 10.2625. Clean. MicrosoftInternetExplorer4. Content Marketing has exploded. That’s good because you've finally got a way around those annoying barriers that buyers tend to erect when they sense old- school marketing.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Why Stronger Visuals Help You Sell More Stuff

Convince & Convert

Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page , giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize. This isn’t an entirely new type of campaign, of course, even if Dial is probably among the first CPG brands to embrace Pinterest as a campaign element in this way.

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PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

ViewPoint

Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market.

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Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

Guest post by Lisa Cramer. We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. And while we continue to discuss website effectiveness in terms of conversions – providing content that prospects find interesting enough to be willing to give up some of their own information in order to receive it – now that’s no longer enough.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Video — the second best way to create for content marketing

Avitage

Content marketing has created a content conundrum. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. With this shift from vendor to buyer orientation comes great pressure on traditional content production methods and costs. Blogs have emerged as the best way to create for content marketing.

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How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much.

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Nice Blogs Finish Last

Convince & Convert

Content marketing works and brands everywhere are getting on board, writing, editing and posting fresh content. That’s nice. But for most bloggers, ideas for post come along almost randomly. Inspiration strikes and something gets written. But was it what the audience needed? Does it relate to other content? …or is it just another post within a series of posts, about as organized as a Twitter stream?

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Marketing Is NOT About Relationships

Digital B2B Marketing

Develop a relationship. Don’t propose on the first date. Relationships take time. You talk about relationships as a marketer. You use the same words and clichés. However, you don’t really mean a relationship. You won’t talk a walk in the park with me because we enjoy spending time together and share what we did today just because we want each other to know.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market.

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5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Answer: you get creative.

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Create Video Without A Camera

Avitage

The traditional video production process and techniques have a clear role for many video purposes. This approach requires specific skills and tends to be inherently expensive, time consuming, and doesn’t scale efficiently. When you shift the purpose for video from entertaining or promoting to explaining, proving and educating, different criteria should dominate.