October, 2011


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Sazcast Episode 33 — Google Services with Dave Peckens


Google Services with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google’s What Do You Love? Google Sketchup. Google Trends. Picassa. Flickr. Google Sites. Google Wallet. List of Google Services & Apps. Subscribe to the Sazcast podcast: Subscribe in iTunes. Subscribe to the feed. To see all the Sazcast episodes, click here. Sazcast

Innovative Uses of iPad in Business


Tablet PCs have been around for quite awhile, but none have been as elegant as the iPad. The device is so easy to use, that many businesses are looking at ways they can improve their processes using the device. Here’s some of the more innovative examples: Innovative Uses of iPad In Business. View more presentations from Enterprise Social Technology (Book). News & Notes Tech

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How To Become Confident In Your Internet Video Blogs


This is a guest post by Andy Havard, who is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. The following article explores how you can create confident video blogs on the Internet and enjoy the popularity that ‘vlogging’ is receiving across the web. 1. Always Know What You Are Talking About. Make Sure You Know Your Target Audience. Summary.

3 Tips to Use Social Media for Exceptional Customer Service


A few weekends ago, a certain fast food restaurant upset me. At the core of my frustration was a miscommunication between the menu pricing and the total rung up at the register. After feuding with the employee for a good two minutes, I paid the bill and went on with my day—until I logged on to Twitter. . immediately tweeted at the company’s Twitter account relaying my vexation with its menu’s vague messaging. Despite my 140-character attempt to address the issue, I received no response. This is an example of poor, modern-day customer service. Don’t lose customers this way.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Top Internet strategy, marketing and technology links for the week of October 23, 2011


Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event  (MarketingProfs). Social Signals & SEO: Focus on Authority  (Search Engine Watch). Infographic: Social Media Sharing Trends  (Digital Buzz). How To Make An Impact With Social Media (And Avoid Disaster)  (Business Insider). Simply Zesty).

Top Internet strategy, marketing and technology links for the week of October 16, 2011


Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). Twitter Business Guide  (Social Media Marketing). It’s Time To Start Thinking About Social Media Training  (The Forrester Blog). SEOMoz). What Drives Brand Sociability?

Thank you, Steve Jobs.


I have always had an Apple computer, from the Apple IIe my father had when I was a kid to the new Macbook Pro that’s on its way to my door. remember fondly that Apple IIe, on which I learned my first programming and gaming. It sat in my father’s office in the basement of our house in Michigan. It had two disk drives, two paddle joysticks and a monochrome green monitor. Stay foolish.”

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Fascinating Event Marketing Stats


Events (classes, conferences, webinars, social, etc.) can be a very effective way for organizations to generate leads and increase awareness and reputation. HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. View more presentations from HubSpot Internet Marketing. Marketing

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Top Internet strategy, marketing and technology links for the week of October 2, 2011


Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many  (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More  (Marketing Profs). Ways Google Analytics Will Improve Your Small Business Website  (Business Insider). The Science of Blogging  (ProBlogger). Social Fresh). Social Times).

Sharing With Google+ Improves Marketing Effectiveness


Up until recently, using Google’s “+1? button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Starting in June and prior to launching Google+, Google added +1 buttons on news stories and websites. When pushed, they did basically nothing. Well, nothing real useful, as it would allow users to see what their contacts had +1ed. It would appear next to the search result on Google’s search pages, but that was about all. Start conversations. Keep conversations going. Snippets.

5 Ways To Double Your Social Media Results


Who wouldn’t want to wake up one morning and see twice as many sales, visits or retweets? Especially if you did nothing much different the day before.). growing crop of tools and best practices for automatically optimizing and increasing promotion of tweets, Facebook shares and blog posts is promising exactly that. These new tools are so effective, existing apps have begun taking notice and integrating them into their features. BlogGlue : Have your latest blog post automatically shared on similar blogs as a “recommended” post. Let’s start with one you can’t do without—the Buffer button.

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Enticing your blog visitors to stay awhile and return often


By now, we hope you’re one of those clients who’ve heeded our numerous exhortations (e.g., this one ) to start and run a company blog.  We’ll assume, too, that your posts are SEO-optimized and your pages are visible to the search engines. That’s all great;  but what happens when a new visitor happens on your blog (let’s say they saw a reference to one of your posts on a social network or bookmark site)?  Do they stay awhile and graze on some more of your great content? …or do they read just that one post and then check out immediately? Clearly, you want to stimulate the former, not the latter. 

Social Media: Become a ‘One Percenter’


Years ago, usability expert Jakob Nielsen developed the “Community Participation Pyramid,” which some observers now call the “90-9-1 Principle.” What are the implications of this trend as it pertains to content creators? It means that we have the opportunity to become centers of influence.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Top Internet strategy, marketing and technology links for the week of October 9, 2011


Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Top 10 Reasons Your Website Is Losing Sales  (Mashable!). Social Media or/and Website for Lead Generation: What’s the key to success?  (The Strategy Web). 22 Essential Tools for Testing Your Website’s Usability  (Mashable!).

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10 Simple Steps to Social Media Success


Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. 100 new engaged Twitter followers a week,” “$5,000/month in new online sales,” etc.). 2. Emotionalize Your BRAND. This is what makes your business venture so special/unique/worthy of advocacy. It should be a few sentences and should resonate with your target demographics, so that they are inspired to share it with others. Remember, hit people with your features and benefits, and you win their minds. Identify Your AUDIENCE. Optimize Your WEBSITE/BLOG. News & Notes

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5 Reasons Marketing and Sales Should Get Married


Marketing and Sales have been dating for years, and it’s no longer okay for them to have a casual relationship. If Marketing were my daughter and her boyfriend were Sales, then I’d have to put my foot down and say, “Enough dating…it’s time to get married!” Take a look at the current situation, and I think you will agree. They Live Separately. When your relationship is casual, you maintain your own places. Marketing lives in a cute garden apartment, and Sales lives in a downtown loft. They don’t share anything, and they spend time separately. They Don’t Share Finances. News & Notes

3 Improved Ways to Reach the Modern Target Audience


For those of you who have ever been in an intro to marketing class, webinar, lecture, or training session, you know that the first lesson will include the term “target audience.” A target audience is a particular group of people within a business’ target market at which the business aims its marketing messages. This detailed description can provide your inbound marketing team with a clear vision of its target customers. – 3 Improved Ways to Reach the Modern Target Audience. News & Notes

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How To Make An Impact With Social Media (And Avoid Disaster)


Simply put, social media needs to be built into marketing and consumer engagement pushes, and has to be part of any successful company’s future plans. But to catch up and truly capitalize on the craze, you need a strategy. In a recent Smartblog on Social Media poll, more than 77 percent of respondents reported their companies don’t have any sort of formalized social media training process, while fewer than 20 percent said they did. Here are some ways to make sure you, and your workers, are smart about social media: 1. Familiarize employees with the basics. Obvious? News & Note

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What it Means Today to be ‘Connected’


I was recently selected as one of Britain’s “best connected” women by Director , a business magazine. This prompted me to reflect on what it actually means to be “connected.” ” I began to explore the meaning of connectedness, both in person, and in an ever more virtual world, and to consider whether the two forms are so different. considered it both in my role as a board director, but also in a wider framework of building relationships and gathering, synthesizing and sharing knowledge. Connecting with people and innovative ideas is more important than ever.

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Becoming a Social Business


Becoming a social business is so much more than using social media. Kristie Wells, co-founder of the Social Media Club, explains in this presentation… Becoming a Social Business. View more presentations from Kristie Wells. Marketing Social Media Social Networks

It’s Time To Start Thinking About Social Media Training


Over the past several months, I’ve been hearing a lot of clients say they’re ready for the next step in social media. Many marketers —probably most of you reading this post — have already established your initial social footprints and are ready to move on to the next phase of social media maturity. But News & Notes

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Great questions to massively improve your results!


Here are 5 great questions to help your business thrive in any economy: How many leads am I generating each day from my website / blog?  Our sites should be a constant source of highly targeted sales leads.  If your site is not currently generating as many leads as you can handle, you need to fix that immediately.  I’m constantly amazed how many business owners pester people for leads at networking events, when their website or blog could be generating high quality leads for them every day. How easy would it be, for someone to write a manual, which explained how to do my job?  News & Note

How to Cater Your Marketing Strategy to Different Social Networks


Just as all audiences are not the same, neither are all social media sites. Every social network has its nuances, whether it be in the way users behave, connect, or share within that network’s particular environment. Think about it. Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still ‘follow’ as many people? So, if people act differently from social network to social network, shouldn’t your marketing act differently, too? Step 1: Create a Personal Account. News & Notes

How Social Digital Is Your Company?


Recently, the CEO of Edelman wrote a blog post celebrating a company milestone. In it, he referenced our efforts in the non-analog world as “social digital.” ” To most, this may seem insignificant because the word “social” is often overused in professional circles. But the addition of “social” to the “digital” is immensely significant because it symbolizes that the current revolution is not only digital, but codependent on social behaviors and interactions from human beings. – How Social Digital Is Your Company? News & Notes

How to Put Your Company on Facebook, LinkedIn, and Twitter


Setting your company up for social media may seem intimidating, but the first steps are quick and easy. PC World — Its telling that when the Google+ social network launched in June, businesses clamored to get on the service as quickly as possible. For most businesses, being active on social media is now a requirement. Although Google+ is still dragging its feet on creating pages for businesses, getting your company page started on Facebook, Linked In, and Twitter takes just minutes. How CIOs Can Devise a Social Business Strategy. Choose a Name. News & Notes

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

6 Lead Generation Strategies for Local Businesses


Small businesses advertising in their own local market often operate under the “big local lie.” It’s common to see small business owners who have tricked themselves into believing that they don’t need to advertise at all and can rely solely on referrals for lead generation and repeat sales. These small businesses will quickly discover that relying on referrals alone will cause them to get stuck in a growth holding pattern. Let’s look at six ways smart local businesses can get more leads. Train employees on the process and emphasize its importance for future business growth. News & Notes

Keeping Your Clients Loyal, From Wherever You Are


For building the kind of enduring client relationships necessary for long-term growth, nothing replaces face-to-face contact. But these days, you’re just as likely to be doing business across the world as down the street (just yesterday, I was Skyping from Boston with a client in Vancouver). Except for the most bedraggled of new consulting firm recruits, no one is on-site with clients 24-7. So how do you cultivate loyal, trusting — and lasting — client relationships when you can’t always pop in for a meeting or take them out to dinner? Here are five ways to do it. News & Notes

HOW TO: Leverage LinkedIn for Your SEO Campaign


There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this. Try targeting blogs as link resources. Not only do people trust blogs, they’re one of the most effective ways to both build your brand awareness and get high-quality content links that point back to your website. On the other hand, blogs are often overrun with coverage and link requests from online marketers. Let’s say you’re working on an SEO strategy for a new restaurant in Atlanta. The first term you’ll use to search is “food blogs in Atlanta.”

10 Ways To Grow Your Blog’s Community


As a small business owner, you love your blog. Your blog is where your community goes to hear your insight, it’s where they learn more about you, and it’s where they put a human face on your logo. Or, it would be all of those things if anyone was actually reading your blog. Unfortunately, they’re not. And this is a problem. Growing a small business blog can often be more difficult than we’d like.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

5 Steps to Ensure Your Business Blog Isn’t Boring


It seems that in the last few years, businesses have finally wizened up some. They’ve realized that simply having a website is just not enough. To truly increase their presence (especially their search presence) on the web, they have to create and deliver content. The best way of doing this is by creating and maintaining a blog. For most businesses, this is about where the line of intelligent internet marketing stops. Need a better web presence? Get a blog. Problem solved. But what too many businesses fail to realize is that having additional content for your website simply isn’t enough.

Social Media or/and Website for Lead Generation: What’s the key to success?


How often did we hear this question in the last three years? Marketers, sales(wo)men and many C-Level’s in the B2B space have asked the question many times in seminars. I am quite happy to have found a study that actually gives some insight in a quite complex business topic. According to a Demandbase National Marketing and Sales Study in cooperation with Focus, the company corporate website is the top source of new sales leads for consumers. The corporate website still is the primary hub to harness customer interest driven by outbound online marketing activities. News & Notes

When social media destroys a career — The business case for being a fake

grow - Practical Marketing Solutions

A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it.  Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook.

Dear social web, Let’s try keeping it real.

grow - Practical Marketing Solutions

I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Who cares?  My wife and kids still love me. Funny. They’re the same level now. agree with him.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.