September, 2011


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Thesis vs Genesis – Comparing Premium WordPress Themes


Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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How Social Media Overtook Legacy Media


How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. How the Switch to New Media Impacted Business.

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Digging in the Cache – O RLY?


Just like anything on the Internets, the response “O RLY?” ” has it’s roots in hardcore geek culture. The photo of a surprised looking owl with the words “O RLY?” ” added was originally used in the Something Awful forums as a response to anything that may have been found boring, doubtful or unimpressive. The correct response to “O RLY?”

Hard Learned Lessons about Advertising and Small Business


This is a guest post by Cynthia Kocialski, who is the founder of three tech startups. In the past 15 years, she has been involved in dozens of startups. Advertising promises to reach new potential customers or create an image for your company in the marketplace. What happens when the results don’t meet your expectations, you think back about where things went wrong. Trust but Verify. Internet.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Top Internet strategy, marketing and technology links for the week of September 18, 2011


Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Six Traits of an Effective B2B Social Media Conversationalist  (Marketing Profs). Five Ways You Should Be Using LinkedIn  (

Making the Case for Social Media


Trying to make the case for social media for your business or organization? Shift Communications has some great tips for talking points to put it all into perspective (warning: the second video in this presentation has swear words and may not be safe for work — but can be skipped.  It’s a video from a consumer upset with Sony and their data breach for the Playstation Network).

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Interview with BSC Designer


BSC Designer, creator of Balanced Scorecard software, was kind enough to interview me about social media measurement. If you’re a regular reader here, you know measurement is very important to me — it helps you make the right decisions about your business and the strategies and tactics you use to reach your objectives. Interview with Sarah Worsham on BSC Designer.

The No BS Guide to Social Media Monitoring & Measurement


Jason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject. No BS Monitoring and Measurement. View more presentations from Jason Falls. Analytics Social Media Social Networks

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Social Media May Already Be Sending Traffic


Think using social media may be a waste of time for your organization? Well, what if it’s already sending you traffic and you’re not doing anything to capitalize on it? Even if it’s just a little traffic, it may be worth exploring (whatever traffic you’re getting without effort can only be improved). Social Media Traffic. Converting Traffic. photo by, on Flickr ).

How People React to Changes In Social Media; the Five Stages


There’s been a lot of kafuffle (yes, kafuffle) about Facebook’s new changes that rolled in this week. At least on my own news feed, there was a lot of hostility on view and many complained about how Facebook has been ruined and that it’ll never be the same again. This happens all the time any sort of change is made, I’m not entirely sure why everyone is so resistant to it but it’s reached the point where this reaction is as routine as the changes that occur with any social media site. Denial. reaction. – How People React to Changes In Social Media; the Five Stages. News & Notes

How Social Media Affects Content Relevance in Search


Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change. Bing, Google, and an increasing swath of nimble little search engines like Blekko and DuckDuckGo are incorporating social data into their results. This is potentially great news for new businesses trying to achieve visibility in search. Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s. News & Notes

Leading Experts Share Strategies on How to Grow a Business


Learn how to grow a business, leverage opportunities and increase profits from leading experts at The Business Growth Summit , a free, online event, September 12 through September 23. Register free! Sarah is proud to be included among experts like Chris Brogan, Mitch Joel, Guy Kawasaki, Peter Kim and more. Each speaker will share their thoughts via a 5-15 minute video. Register today !

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Top Internet strategy, marketing and technology links for the week of September 4, 2011


Here are the top Internet strategy, marketing and technology links for the week of September 4, 2011… Three Time-Management Mistakes to Avoid When Going Social  (Marketing Profs). The Social Network Paradox  (Tech Crunch). New Social Media Analytics Tool Compares Engagement Across Competitor Profiles  (Mashable!). How To Use A Personal Facebook Profile For Business  (All Facebook).

A Practical Strategy to Increase the Value of Your Blog


The value of a website or blog, or any other business for that matter, is derived from its earnings or free cash flows before interest, taxes, depreciation and amortization—a term referred to as EBITDA in the professional sector. Therefore a web property’s value is predicated on its earnings, multiplied by a factor X called an earnings multiplier that is derived from similar transactions in the recent past. . For example, if a similar blog sold for four times its earnings couple months ago, there is a good chance you can count on a similar multiple when putting a value on your web property.

Three Ways to Maximize Return on Your Investment in Social Media


Social media go hand in hand with public relations and marketing. Teams in both areas need to be closely aligned to help ensure success and avoid costly missteps. How does a chief marketing officer go about generating smooth interplay between these two groups? Below are three steps to keep in mind: Find a social-media “point person” and cultivate that person’s reach and influence so it extends to both the marketing and public-relations teams. This individual is typically an employee in the marketing or public-relations team who really understands the company and the business.

Increase Your Company’s Productivity With Social Media


A growing number of companies talk about the benefits of adopting web 2.0 tools inside the organization, but the list is short for companies that are using them for increased business results. Unisys, the 138-year old tech firm, has quickly made “going social” part of its culture. Here’s how they did it, and how they’re using social media tools to become more agile, to share knowledge, and to increase the speed of innovation. Unisys CEO Ed Coleman addressed this through leading by example. – Increase Your Company’s Productivity With Social Media.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How the Power of One Can Take Your Blog to Many


Changing the world, one person at a time. first heard this expression back in the eighties as the tagline for Apple Computers. Since then, it’s been borrowed my thousands of causes and brands. It’s that good. But still, people are appealing to market segments, stakeholders and other big-box groups. Bloggers are often advised to know their niches. Though smaller, a niche is still an impersonal group. Flip your model. If you’re not getting the results you deserve, try flipping your relationship model from many to one. After all, that’s how you make friends. News & Notes

The Future of Websites


When you’re talking about the future it’s hard not to get carried away. The The future of almost everything seems exciting. Futuristic cars, houses, and of course, websites, will seemingly be able to perform almost any function, thanks to creativity and advances in technology. So So our imagination runs wild. And we sound like Dave Gelernter sounded in a 1997 BusinessWeek article, when he discussed the radical notion of ”lifestreams” — a flood of data from an individual person that shared every detail of their life. At the time the idea didn’t feel right. – The Future of Websites.

Search Wars? Just Wait For The Social Wars.


Rewind to the year 2000. There was an explosion in internet innovation. The stock market was starting to get shaky. Lycos, Yahoo!, Infoseek and Excite had sewn up internet search. Publishers were benefiting from search engines driving traffic to their sites. Instead of AOL’s, Prodigy’s and CompuServe’s closed web, search engines were a massive boon to the open, distributed web. They became massive sources of traffic to publishers and retailers, large and small. And then came little Google. It was simple. It was fast. The results were better. And so began the war for publisher distribution.

Help Yourself to Help Your Clients


There’s a great scene in the movie Jerry Maguire. In it, Tom Cruise’s sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.). Frustrated by Gooding Jr.’s frosty relationship with the media, Cruise implores, “Help me to help you.” It’s a pivotal moment in the movie for both characters – and it’s one that should be used more in the PR industry. Although it’s true of many industries, public relations is at a pivotal stage in its history. So how can you help yourself to help your clients? – Help Yourself to Help Your Clients.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Let Shakespeare Add Poetry to Your Content Marketing


Grabbing readers’ attention, making them think and stimulating them to act is the primary goal of content marketing. To that end, there is much the great writers of the past can teach modern B2B marketing professionals about connecting with readers. Because content marketing is all about influencing audiences, why not take some time to learn about writing from one of history’s most influential authors? William Shakespeare’s impact on language and communication extends from theatre and literature to present-day films and everyday conversation. News & Notes

Are You a Media Company or a Technology Company?


Two Truths. Let’s start with two truths. First, publishers need cutting-edge technology to hook an audience through today’s digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology can’t just be about product design — it’s got to go beyond to create distribution advantages on the new connected Web. One Question. Okay, now that we have the truth out of the way, let me ask you a question: “Is your company a media company, or a technology company?” – Are You a Media Company or a Technology Company? News & Notes

Best Ways to Market Locally: Facebook vs Foursquare vs Groupon


This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband , mobile phones, and the latest in internet provider news and information. Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Facebook. concept of their social interaction. Foursquare. Groupon.

Top Internet strategy, marketing and technology links for the week of September 11, 2011


Here are the top Internet strategy, marketing and technology links for the week of September 11, 2011… Is social media damaging our memories? Simply Zesty). Things We Should Ask The ROI Question About Before Social Media  (Unmarketing). You’re Looking at Social Media Marketing Wrong — 5 Examples  (Social Times). The Business Plan: Back to Basics  (Small Biz Trends). GigaOM). News & Note

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

3 Ways to Improve Your Company’s Social Media Architecture


While the pressures on large organizations to use social media have gone up, creating a social media presence has reached one-click simplicity. The result is a sprawling mess. Take one look at the social media footprint of any large brand and you find dozens of social sites that lie abandoned with no active engagement. Many are redundant, fracturing the same potential audience into separate, so-called “communities.” And the bigger the organization, the bigger the problem. Recent data from the Altimeter Group confirms the issue, with the average organization maintaining 178 social accounts.

SEO – Its Real Value to Small Business Owners


As a small business owner, you have most likely hear the term SEO – but do you really understand what it is? You may have an SEO strategy in place and be using at least some recommended SEO techniques. But are you aware of the real value of SEO to businesses, particularly small business like yours? SEO is a powerful tool, which, if used effectively on a consistent basis, can provide immense benefits to your business. Real Value of SEO to Small Businesses. SEO is incredibly valuable to your small business in the following areas: SEO Helps Attract Local Customers. News & Notes

What’s Missing in Your Content Marketing Approach?


Everyone’s a Publisher – and Collectively We Create Mass Amounts of Content. Jay hit the nail on the head by reminding everyone that “All companies now find themselves in two industries: the business they are actually in, and the publishing business.”  Jay just talked about this today on his own blog.  I see marketers and brands picking up on this, and agree that it’s a trend that will continue to accelerate. Where the problem lies is all too often companies don’t spend much time planning their content so that it is mapped to buyer personas, needs and objections. Step 2 – ? Step 3 – Profit.

Leverage social media, beat your B2B’s competition


No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression.  However, properly done it can …. boost your traffic and help generate leads. elevate your website’s ranking. complement your marketing with peer reviews/referrals. help increase sales yields. But did you know? … as a smart marketer, you can also use social to pummel your competition.  That’s the burden of a recent post by Adam Holden-Bache over on Social Media B2B.  How, you say? – Leverage social media, beat your B2B’s competition. News & Notes

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

7 Best Practices for Improving Your Website’s Usability


Writing content for web users has its challenges. Chief among them is the ease with which your content is read and understood by your visitors (i.e. its readability ). When your content is highly readable, your audience is able to quickly digest the information you share with them — a worthy goal to have for your website, whether you run a blog, an e-store or your company’s domain. Below are a handful of dead-simple tips and techniques for enhancing the usability and readability of your website’s content. General Goals of User-Friendly Web Content. they must legible). News & Notes