KoMarketing Associates

MARCH 23, 2012

I had a great time speaking during a theater presentation with Matt Van Wagner , Greg Jarboe , and Dan Shure , who deserves a special thank you for putting everything together this week at Search Engine Strategies New York , on behalf of SEMNE. Here is a copy of my part of the presentation panel on Landing Page Optimization. #SESNY Theater Presentation: Landing Page Optimization.

Landing Pages 168

Landing Pages Optimization PPC SEO 168

Chris Koch

MARCH 23, 2012

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. It’s an important part of social media management. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans?

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Paper Social Media Social Marketing B2B Marketing 155

B2B Marketing Traction

MARCH 23, 2012

Pay-per-click (PPC) advertising is a waste of marketing dollars. It’s expensive, and it’s so ten years ago. I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” Most of the answers you will find are from the service-providers who make money on PPC.

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PPC B2B Marketing B2B Online Lead Generation 113

Biznology

MARCH 23, 2012

Image via CrunchBase. This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measu

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Marketing Analytics Tools Google Analytics Digg 110

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Loyalty

Adobe Experience Cloud Blog

MARCH 23, 2012

by Jason Miller It’s been called the most important development for business in social media this year and it’s just a week away from rolling out universally. In this infographic we explore the anatomy of a timeline page for business while detailing the important new features B2B marketing professionals need to know about. Have you switched your business’s Facebook page over to the new timeline yet?

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Facebook Business Marketo Social Media 105

Hubspot

MARCH 23, 2012

Although none of us really like to admit it, let's be honest: first impressions matter. So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. It's no secret that people will judge a book by its cover.

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Twitter Examples Brand Identity Branding 59

SnapApp

MARCH 23, 2012

Your app has been live for quite some time now and it is either no longer relevant, you would like to create a new one, or you think that you've gotten all of the results from it that you need. So how do you go about ending it? With SnapApp's easy-to-use platform, you can set an end date for your app within minutes. And don't worry about having to contact SnapApp to do it either - Just log into your SnapApp account, follow the steps (and complimentary video) within this blog post, and your task

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FAQ Custom Publishing Act-On Order 48

Hubspot

MARCH 23, 2012

Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be. And where there are landing pages, there is data.

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Landing Pages Analytics Top of Funnel Sales Cycle 52