Better landing page content and design may boost ecommerce conversions. small difference in an online merchant’s conversion rate can make a huge difference in that merchant’s profit. Consider an online retailer with about 20,000 monthly visits and an average order value — sometimes called an average market basket — of $75. If that online store had a 1-percent conversion rate, it could expect about 200 sales or about $15,000 in revenue. At a 2-percent conversion rate, sales would jump to $30,000. Unfortunately, increasing conversion rates is typically more of an art than a science.