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Creating a Continuously Improving Content Strategy


Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement. Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results.

Tips & Trends for B2B Social Media Marketing Success


English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation. News & Notes

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Thesis vs Genesis – Comparing Premium WordPress Themes


Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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7 Simple Improvements to Increase Website Lead Generation


Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Then your delicious wares entice people to take the next step and either buy from you or let you know they’re interested.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Five Tactics to Build a Strong Brand Presence Online


The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Photo credit: Wikipedia). If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online.

Behind-the-Scenes Content a Big Win for NYFW


Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Selfie before leaving ! Oscar night ! May the best win! Love Diane. photo posted by DVF (@dvf) on Feb 22, 2015 at 4:49pm PST. Here are a few examples: Snapchat. GoPro. Twitter. Speechless, indeed. MBFashionWeek.

5 Ways to Use Social Media for Real Estate Marketing


Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? The rewards are high for the real estate agent who successfully applies their marketing skills online at a time when real estate sales are in an historic slump. and 20 percent listings.

Rules for Creating an Engaging Corporate Video


We no longer live in a day where video advertising is cost prohibitive, being played solely before big screen movies or prime time TV shows. Websites, YouTube and Vimeo have made it economical and easy to have quality videos that carry important corporate messages. From HD professional video to stock footage to animation, there is a world of digital messaging available to your business.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Utilize Mind Maps to Enhance Your Inbound Marketing


Who isn’t looking for more effective inbound marketing in today’s content saturated society? Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. Let’s look at some common FAQs when it comes to implementing this powerful visual aid. So, what exactly is mind mapping? Marketing

5 Tools to Measure Digital Influence


English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. When you connect with an influential user, you ultimately increase your influence and reach. PeerIndex. mBlast.

How Typography Affects Your Internet Marketing


English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Rather, he wants to cut printing costs by changing the font the government uses for its publications. Overview of Typesetting.

How Brands Use Social Media to Enhance the Customer Experience


Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. JetBlue Rapid Response.

Leveraging LinkedIn for Business


With each social media site comes its own set of advantages, characteristics, and user base. While some sites, like Instagram and Vine, may share similar demographics and video sharing capabilities, other sites are more unique to themselves. This is certainly the case with LinkedIn, a social media site designed with business in mind. Find ways to advertise your business to the LinkedIn crowd.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Interview with David T. Scott — Author of The New Rules of Lead Generation


This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. 1. Almost 90% of all companies use some kind of lead generation marketing. and how to use them. About David Dave T.

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How Twitter Grew From a Microblog Into a Business Tool


News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. The news also fueled speculation of the biggest Internet offering since Facebook, reversing skepticism caused by Facebook’s fumbled IPO last year, Time reports. This became the first online messaging service, growing popular on bulletin board systems, according to

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6 Ways to Increase Word of Mouth Referrals with Social Media


Many small businesses rely almost entirely on word of mouth referrals for new business. People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services. Social media, when used properly and consistently, can help small businesses increase referrals. Since Here are some ways social media can help increase word of mouth referrals.

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old


Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. week later, I was drinking a martini in Vegas while wasting away the meager $40 I brought to Vegas for my dad’s big 50 th birthday. It hasn’t been long since I’ve reflected on these experiences and realized that I was checking off a few bucket list items. Hire an expert or have a review.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Sazcast Episode 35 – Twitter Analytics with Dave Peckens


Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: HootSuite. Twitalyzer. SproutSocial. PeerIndex. CoTweet. Twitter Grader. Wildfire Analytics. Klout. 10 Twitter tools for better social networking (Webdesigner depot). Subscribe to the Sazcast podcast: Subscribe in iTunes.

Top Internet marketing strategy links for the week of July 20, 2013


Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Top Internet Marketing Strategy Links for the Week of January 6, 2014


Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

5 Strategies for Managing the Twitter Firehose


Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Searches Twitter has a great search tool for seeing what conversations are happening. photo by Official U.S.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Tips for Improving Contact Form Conversion [Infographic]


Geometry (Photo credit: _Hadock_) The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel. One of the main ways for customers to contact a business is through a contact form, which are also key conversion methods on landing pages.

How Social Media Overtook Legacy Media


How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. How the Switch to New Media Impacted Business.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction


Image Courtesy of Youssef Rahoui on Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Above all, brands on Twitter need to be responsive. What do users think about this?

The Need for an Internet Marketing Strategy


Business (Photo credits: While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. — they are not necessarily right for your business or organization. Many online tactics can actually benefit from each other (or hurt each other). Marketing Strategy

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

15 Sources of New Content for Your Social Media Strategy


Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Influencer Blogs – Most industries have acknowledged and respected experts. What topics are they covered and how can you add your opinion or take? Disclosure is required by the FTC ).

12 Tips for Creating a Social Media Content Strategy


Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Define the needs & interests of all of your audiences. Content strategy is not about what you want to provide. What content do you already have?

Successful Marketing Always Has a Return


coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending. That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow.  I see this especially happen with marketing decisions. Instead of thinking of marketing cost, think about marketing investment.

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Top Internet Marketing Strategy Links for the Week of December 30, 2013



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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Using Pinterest for Business


Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. They’re a passionate group, one that actively share and engage with content. Content Social Media Social Networks

Twitter’s Promoted Tweets Going Mobile


Image via CrunchBase It was just a matter of time before Twitter increased the amount of ads in its feed and applications. Twitter announced on Monday that mobile users would start to see promoted tweets right in their timelines. Promoted Tweets are a way for advertisers to get themselves in front of more Twitter users, and a way for Twitter to make money. News & Notes Social Networks

Understanding the Online ROI of Offline and Online Advertising


Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. ROI (return on investment) is about an increase in hard cash as compared to the cost of the campaign.

Sazcast Episode 36 – Google Plus with Dave Peckens


Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Search, plus Your World (Google blog). Google+ Tricks That I Know and You Don’t (unbounce).

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.