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Creating a Continuously Improving Content Strategy


Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement. Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results.

Thesis vs Genesis – Comparing Premium WordPress Themes


Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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Tips & Trends for B2B Social Media Marketing Success


English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation. News & Notes

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7 Reasons Why Business Websites Are Still Important


With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. People search through search engines like Google or Bing, not via Facebook for fan pages. What do you think?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Behind-the-Scenes Content a Big Win for NYFW


Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Selfie before leaving ! Oscar night ! May the best win! Love Diane. photo posted by DVF (@dvf) on Feb 22, 2015 at 4:49pm PST. Here are a few examples: Snapchat. GoPro. Twitter. Speechless, indeed. MBFashionWeek.

7 Benefits of Using Lead Generation Software


Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success. This is where lead generation software can be invaluable.

How to Utilize Mind Maps to Enhance Your Inbound Marketing


Who isn’t looking for more effective inbound marketing in today’s content saturated society? Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. Let’s look at some common FAQs when it comes to implementing this powerful visual aid. So, what exactly is mind mapping? Marketing

5 Tools to Measure Digital Influence


English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. When you connect with an influential user, you ultimately increase your influence and reach. PeerIndex. mBlast.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

5 Ways to Use Social Media for Real Estate Marketing


Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? The rewards are high for the real estate agent who successfully applies their marketing skills online at a time when real estate sales are in an historic slump. and 20 percent listings.

Rules for Creating an Engaging Corporate Video


We no longer live in a day where video advertising is cost prohibitive, being played solely before big screen movies or prime time TV shows. Websites, YouTube and Vimeo have made it economical and easy to have quality videos that carry important corporate messages. From HD professional video to stock footage to animation, there is a world of digital messaging available to your business.

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Five Tactics to Build a Strong Brand Presence Online


The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Photo credit: Wikipedia). If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online.

Leveraging LinkedIn for Business


With each social media site comes its own set of advantages, characteristics, and user base. While some sites, like Instagram and Vine, may share similar demographics and video sharing capabilities, other sites are more unique to themselves. This is certainly the case with LinkedIn, a social media site designed with business in mind. Find ways to advertise your business to the LinkedIn crowd.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How Brands Use Social Media to Enhance the Customer Experience


Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. JetBlue Rapid Response.

Interview with David T. Scott — Author of The New Rules of Lead Generation


This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. 1. Almost 90% of all companies use some kind of lead generation marketing. and how to use them. About David Dave T.

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Using Pinterest for Business


Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. They’re a passionate group, one that actively share and engage with content. Content Social Media Social Networks

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old


Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. week later, I was drinking a martini in Vegas while wasting away the meager $40 I brought to Vegas for my dad’s big 50 th birthday. It hasn’t been long since I’ve reflected on these experiences and realized that I was checking off a few bucket list items. Hire an expert or have a review.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How Twitter Grew From a Microblog Into a Business Tool


News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. The news also fueled speculation of the biggest Internet offering since Facebook, reversing skepticism caused by Facebook’s fumbled IPO last year, Time reports. This became the first online messaging service, growing popular on bulletin board systems, according to

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How Typography Affects Your Internet Marketing


English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Rather, he wants to cut printing costs by changing the font the government uses for its publications. Overview of Typesetting.

6 Ways to Increase Word of Mouth Referrals with Social Media


Many small businesses rely almost entirely on word of mouth referrals for new business. People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services. Social media, when used properly and consistently, can help small businesses increase referrals. Since Here are some ways social media can help increase word of mouth referrals.

Three Actionable Insights from Google Analytics


Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. For example, you can look up the language, country, and city of every visitor to your homepage. This can be a very influential bit of data, one that may determine where you spend your advertising dollars. Because, you know, it’s free. But also really useful.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

How to Incorporate Video Into Your Website for Better Conversion


Many business owners balk at the idea of making a video for their websites. They feel insecure about being on camera, or they worry that they can’t make a sophisticated animation with a voiceover. Even if you’re unsure about the process, you need to learn to incorporate video into your website. billion online videos today. You could also add video of creative uses for your product.

The Need for an Internet Marketing Strategy


Business (Photo credits: While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. — they are not necessarily right for your business or organization. Many online tactics can actually benefit from each other (or hurt each other). Marketing Strategy

Sazcast Episode 35 – Twitter Analytics with Dave Peckens


Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: HootSuite. Twitalyzer. SproutSocial. PeerIndex. CoTweet. Twitter Grader. Wildfire Analytics. Klout. 10 Twitter tools for better social networking (Webdesigner depot). Subscribe to the Sazcast podcast: Subscribe in iTunes.

How to Ensure Your Social Media Campaign Succeeds


This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. successful social media campaign has a few components that make it profitable, worthwhile, and useful. Take time to  optimize select web pages that coincide with certain social media posts your company plans to share.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Tips for Improving Contact Form Conversion [Infographic]


Geometry (Photo credit: _Hadock_) The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel. One of the main ways for customers to contact a business is through a contact form, which are also key conversion methods on landing pages.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction


Image Courtesy of Youssef Rahoui on Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Above all, brands on Twitter need to be responsive. What do users think about this?

12 Tips for Creating a Social Media Content Strategy


Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Define the needs & interests of all of your audiences. Content strategy is not about what you want to provide. What content do you already have?

Top Internet Marketing Strategy Links for the Week of January 6, 2014


Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

State of the Social Web from Dave Linabury #smcd


Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Here are my notes from his awesome presentation last night: Biggest trend for 2011 is the blurring of offline and online. RFID wearables.