Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Follow these seven principles to get started on the right path. Create a Strategy – Before jumping on the bandwagon, define what it is you’re hoping to achieve by being on Twitter. Addressing this important step will start you down the right track. For instance, when I started tweeting, I decided to only tweet about information and topics of interest to B2B marketers (my target audience). MORE >>

I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. Margery created a fantastic design for the eBook. wrote for AG Salesworks last fall. Here she shares thoughts on the important role that design plays in content marketing and how marketers can get involved in the design process. Why is design is such a critical element of the content that companies publish? Design is critical for numerous reasons: Not everyone reads the same way. some want to skim for the top message while others want to dive in deep. 65% of people are visual learners. MORE >>

This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. In some cases, the company is well on its way with a strategy and commitment to social media as an important part of its inbound marketing mix. Unfortunately, others blast out of gate too fast and run out of steam due to lack of results, resources or commitment. Use the Search Function. Comment. MORE >>

We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP. Read on for his suggestions on how marketers can produce content that engages prospects and customers. Why is content marketing so important? started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. then took a field-marketing role because I knew it was crucial to have the right content for each customer situation. How hard can that be, right? Turns out, it is pretty darn hard. Is B2B marketing content being used? Holden-Bache. MORE >>

We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.” ” The most amazing thing happened to me recently. After years of furiously creating content for Focus.com , I consumed content. That’s not to say I don’t read other people’s content, because I still do that all the time. Always leave your audience with at least one thing they can do right now. MORE >>