| | | Savvy B2B Marketing | | | | 5 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING JANUARY 30, 2012  Three Ways Personas Improved My Marketing In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. wanted to play with the marketing automation software and start blasting out content. And boy, did I get an education. Learning Curve. Very important? | SAVVY B2B MARKETING FEBRUARY 2, 2012  Want to be a Rock Star Guest Poster? Read This! We get a decent amount of Guest Post requests here at Savvy. Early on we thought this was great! The more guest posters the less work for us! Well the joke is on us because managing guest post submissions has become at times more laborious than simply writing the posts! We did all the things the experts suggested. The ones that weren’t didn’t ever make it to the blog! If not move on. | | | | | |
| SAVVY B2B MARKETING FEBRUARY 1, 2012  Savvy Speaks: B2B Blogs - Yes, No, or Maybe? Our Savvy friend Mark Schaefer recently reported on his blog, {grow}, about a study done by the Center for Marketing Research that seems to indicate blogging is on the decline with America's fastest growing companies. In today's Savvy Speaks, we give our two cents on how we think blogging is stacking up against other B2B marketing tactics and where it's headed in 2012 and beyond. Wendy. | SAVVY B2B MARKETING JANUARY 31, 2012 Savvy Toolkit - Marketing Wisdom for 2012 The folks at Marketing Sherpa and Hubspot have put together a very meaty 54-page eBook on Marketing Wisdom for 2012 - Real Life Stories of Success and Lessons Learned. If you are tired of all the 2012 trends-to-watch lists that give you soundbites and not enough detail, then this is the eBook for you. These are not flashy trends but actual practical case studies with analysis that you can apply to your business. Check it out | SAVVY B2B MARKETING FEBRUARY 3, 2012 Savvy Week in Review - February 3 February is upon us, and the days are getting longer. If you're hungering for ways to fill your time productively, read on for our favorite posts from around the blogosphere. The Essential Guide to Meta Descriptions that Will Get You Found Online by @ bradshorr via @ Junta42. If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Here's why you need to craft them with care -- and some tips on how to do it. Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. Are you sure? | |
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