| | | Savvy B2B Marketing | | | | 5 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING JANUARY 23, 2012  10 Requirements to Deploy Successful Online Content Marketing Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Below are 10 requirements for deploying successful online content marketing. | SAVVY B2B MARKETING JANUARY 26, 2012  Does your brand stand up? You are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for. These are all valuable brand assets, but they are not your brand. Your brand isn’t what you say. | | | | | |
| SAVVY B2B MARKETING JANUARY 25, 2012  Savvy Speaks: Tips for Engaging in LinkedIn LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. How do you use LinkedIn to your best professional advantage? The Savvy Sisters share their best tips: Stephanie. Keep Connected and Current. Jamie. get it. Wendy. Make it a Habit. | SAVVY B2B MARKETING JANUARY 24, 2012  Savvy Toolkit - 101 Landing Page Optimization Tips I was doing research recently for an article on the importance of custom Landing Pages for small businesses. In reading lots of supporting background material I ran across this article: 101 Landing Page Optimization Tips by @oligardner at @unbounce. So much more than just a list is actually the 101 tips broken down into 14 category specific chapters! Check out this article / ebook! | SAVVY B2B MARKETING JANUARY 27, 2012 Week in Review January 27th Is it really the last Friday in January? Where did the month go? How are your resolutions going? Still hanging in there? We resolved to read more blog posts and we haven't been disappointed. The New Year has been chock full of great new content from all our favorite bloggers. This week is no exception. Enjoy these picks and have a great weekend - one last weekend to get your honey do list done before the big game! Ways Social Media Improves the Sales Process via @ 1to1Media. Still trying to figure out the value of your company adopting social media? Here are four terrific reasons. | |
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