Sat.Feb 21, 2009 - Fri.Feb 27, 2009

Savvy B2B Marketing

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Heather has some good tips to ensure that your information and call to action(s) is up to date. At times, marketers set these up and then forget about them. The Evolution of the Autoresponder Email Let's start with the evolution of the autoresponder. That's correct.

Social Media is better for the Consideration Phase

Buzz Marketing for Technology

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. But these are long term goals and take many years of work. It’s a little like social networking in the sense that – success breeds success! So try to map your tactics more to the buying cycle when you deploy them.

Scoring the Stages of a Buying Process

Digital Body Language

When we talk about lead scoring, the goal that comes to mind most often is determining which leads are ready for handoff to sales. This, however, is only part of the picture. Some of us are able to map out a full buying process that is common to many or most of our buyers. However, there are three general phases that are common; awareness, solution discovery, and solution validation.

getting stuff done with ms outlook

The Effective Marketer

note: the tips i give below work in ms outlook 2003 as well as 2007 version. outlook 2007 has even more features for helping you categorize stuff, but we'll keep it simple for now and focus on the features available in both versions

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet

Digital Body Language

We all use Twitter. So do all our prospects and customers. made that argument to our CFO and CEO the other day and was met with a rousing chorus of guffaws and comments about teenagers and people with too much time on their hands. But it turns out, that is the critical importance of Twitter, we are all users, just not in the way you might think.

Online Reputation Management: Radian6

PR Meets Marketing

Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. previously wrote a post about Trackur and had the opportunity to see a demo of Radian6 ‘ solution. I was very impressed with the sophistication of what Radian6 has put together. Photo courtesy of Radian6. General Capabilities. Share of Conversation.

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More Thoughts on Thought Leadership

Buzz Marketing for Technology

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. But creating Thought Leadership is not so easy. Give a listen. He has a B.A.

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! But I am proud to announce I got a book deal of my own!

Getting Closer to My Usability Ratings

Customer Experience Matrix

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. But it turns out that those posts served a purpose beyond procrastination. In particular, they helped me to clarify the distinction between small campaigns focused on a specific treatment (e.g. Sorry.) The question was why those systems should not also be rated as easy for simple projects—because, at least in my opinion, they are not. Sorry about the parentheses.)

Branding, SEO & Competitive Keyword Phrases

KoMarketing Associates

Aaron Wall just wrote an important post on SEO and the impact of brand strength in relation to competitive keyword visibility. The team at SEO Book provided examples of highly competitive keywords and the recent surge in brand-specific website rankings. What’s important to note is that in some situations, companies clearly are adopting SEO best practices as it pertains to the keyword visibility in onpage elements like HTML title tags, Meta Descriptions and web page copy (“ airline tickets ” is a good example of major airlines optimizing their respective home pages).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius

Customer Experience Matrix

Yesterday’s chance to write the first review (I think) of Marketo’s 3.0 release seems to have awakened a long-dormant journalism gene. spoke today with Genius.com , whose new nurture marketing system, Genius Enterprise, will officially launch next week. Knowing I’ll have another scoop if I write about it at once, I find I can’t resist. Genius.com itself has been around since 2006, when it launched SalesGenius. This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site.

First Look at New Marketo Release

Customer Experience Matrix

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 release of his flagship product, scheduled for March 3. The changes that Fernandez described seemed good but subtle. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

MarketingExperiments B2B Landing Page Web Clinic Contest

B2B Lead Generation Blog

I will be hosting a MarketingExperiments Web Clinic along with MECLABS Sciences Group Director, Dr. Flint McGlaughlin, this Wednesday, February 25 at 4 pm EST. This clinic is special because it will feature an interactive contest. Ten B2B landing pages will be selected to vie for a grand prize: a free landing page assessment (worth $5,000). Attendees of the clinic will be voting for who they think most deserves the makeover. You don’t have to submit something in order to participate in the clinic. And, get this: you can win prizes by just making contributions to the discussion.

Voxify: Rejuvenating Dead Leads through Nurturing

Digital Body Language

The merits of lead nurturing are hard to underestimate. Especially in challenging economic times, it is extremely wasteful to have a leaky funnel that you spend great effort and resources on getting potential buyers into the top of, only to have them leak out the side. More often than not, this is due to mismatches between buyer timing and the handoff to your sales team. Enjoy the case study: Voxify: Rejuvenating Dead Leads through Nurturing Voxify is a provider of powerful speech applications for contact centers in retail, travel, hospitality, entertainment, financial services, and healthcare.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Three Options for Measuring Software Ease of Use

Customer Experience Matrix

I’ve continued to refine my checklist of items for scoring demand generation vendors on "ease of use for basic functions". Results are promising in that my draft rankings agree with my intuitive sense of where different vendors fall on the continuum. Of course, actually publishing the rankings will throw some vendor noses out of joint, so I need to think a bit more how to do it so that everything is as transparent and reasonable as possible. I’m hoping to release something towards the end of this week, but won’t make any promises. This should help clarify why I’ve chosen the path I’m following.

Using thought leadership and educational marketing to generate leads

B2B Lead Generation Blog

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. I've written a number of times on using educational marketing and certain aspects of thought leadership to generate leads, and I thought this post by Dana VanDen Heuvel over at the MarketingProfs Daily Fix blog was useful reminder. So what is a thought leader? First of all, thought leaders don't really refer to themselves as thought leaders. thought leader is a recognized authority in one’s field.   I agree. 

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. Entice visitors [link] On to events. Come register.

Social Media Isn't Only for Virtual Events

WebMarketCentral

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Virtual events have received a lot of attention recently as an effective way to communicate with your audiences without the costs associated with an in-person event. One argument against virtual events is that you would lose the intimacy that face-to-face interactions provide. Proponents state that social networking technology can help promote similar interactions in a virtual environment.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Proposals: How David Slays Goliath

E-Quip

The most amazing proposal win I've been associated with came during my time as corporate proposal manager for a national environmental company. We started at a terrible disadvantage with the client determining that our qualifications didn't even merit receiving the RFP! But since it was an existing client, we were able to pull some strings to get a chance to compete. We needed to change the game.

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Getting the Most Out of Micro Blogging

My Travels on the Net

A simple 140 character message is an excellent way to stay front-of-mind with all the people you are connected to. And maybe you haven’t noticed but Twitter isn’t the only micro-blogging platform out there. Many other social networking sites including LinkedIn, Plaxo, Facebook and even Flickr have a micro-blogging feature too. Now I’m going to share something interesting with you.”

Are we in a Depression or a Recession. and what are the.

B2B Marketing Confidential

There are a lot of articles on the value of marketing in a recession. Most of these were written around three recessions: 1982; 1991; and 2001. These recessions ranged from severe (1982) to mild (1991 and 2001

Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Want to know how to write more effective marketing and sales copy? Avoid common grammar and usage mistakes that diminish the impact of your writing? Craft more compelling headlines and ads? Combat dreaded "writer's block"? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

WebMarketCentral

A panel of social media experts will discuss how business-to-business organizations can effectively use social media strategy to help achieve business goals MINNEAPOLIS--( BUSINESS WIRE )--The Minnesota chapter of the Business Marketing Association ( BMA-Minnesota ) will host a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. to 9 a.m. to 9 a.m. Tom Pick.

IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation

Modern B2B Marketing

The marketing automation space is exploding. And whereas the rapid emergence of flexible, easy-to-use, e-marketing tools is good news for marketers, choosing the right solution for your business can be a daunting process. If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice : a new workbook titled “ Optimizing Marketing and Sales Lead Management with Marketing Automation.”. Aligning sales and marketing with automation.