Fri.Sep 30, 2016

Savvy B2B Marketing

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Cocktails & Content [San Francisco]: What We Learned from Our Panelists


On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines  – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital. Nanneke Jansen  – Senior Manager, Marketing Programs @ Demandbase.

A How-To Guide for Improving Lead Nurturing

B2B Lead Blog

Lead nurturing can be an intensely frustrating affair. Some leads simply refuse to convert, others take excruciatingly long periods of time to do so, and still more convert only for disappointingly low purchases. Keep reading to learn how you can improve lead nurturing in order to convert more customers, more quickly, with better results. If […]. Data Quality Management data management

Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on Below is an interview with a true marketing thought leader. Marketing Minds

Is It Time for a Pay-to-Play Email “Stamp”?


As it becomes increasingly harder to get email delivered in today’s complex and over-saturated email ecosystem, is it time for a pay-to-play email “stamp” to ensure delivery? One moment, didn’t we already try this: Goodmail ? We did and it didn’t work. Goodmail was founded in 2003 and shuttered in 2011, but perhaps it was just ahead of its time. With the recent acquisition of Yahoo! Consider this.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Maximize the Value of CSR Initiatives Through Effective Content

B2B Marketing Insider

Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide […].

5 Reasons Why LinkedIn Elevate Will Turbocharge Your #EmployeeAdvocacy Program

Blue Focus Marketing

In the past few years, social employee advocacy has grown from buzzword to best practice. And while the business world has scrambled to catch up, the concept and value of social engagement have often been misunderstood, oversimplified, or haphazardly implemented. Despite this, emerging data all point to a fundamental truth: Social employee advocacy works—and its […].

Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way

Modern B2B Marketing

Author: Peter Bell Running, in some ways, is a lot like content marketing. For one, I love running, I really do. I also like to research its benefits (or otherwise)–am I running too much or too little? Some articles say a walk would be healthier, while others extol the virtues of regular running. It can be hard to know where you stand! Content marketing can sometimes feel the same.

The Best of September: 5 Awesome Examples of Interactive Content


Interactivity gets your audience engaged in the experience of consuming your content. Yet many people think that this is an expensive or complex endeavor. Sure – if you’ve got the budget for it, you can go hog wild and create an interactive content masterpiece that people talk about for years. Only 9% of America Chose Trump and Clinton as the Nominees. Who :  The New York Times. Can you beat that?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

10 Stats That WIll Shape Your 2017 SEO Strategy

Content Standard

Depending on where you live in the world, there’s a good chance your priorities shift as September winds to a close. chill might set into the air, deeming layers and jackets immediate necessities. Seasonal produce might dictate more pumpkin- and apple-based dishes. In the hotter climates, fall likely heralds relief from the oppressive August heat. That’s not surprising. ” 5.

How to Plan & Execute Effective 'Welcome' Emails


How successful are your 'welcome' emails? On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters. These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. However, just like in person, it takes conscious work to create a great first impression. Let's get started.

SnapWrap: Bursting Bubbles, Rebranding, and More!


Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. What’s Next?

How to Use Rich Behavioral Data


You search for a new blender on Google, visit the Vitamix site, put one in your cart on Amazon but don’t buy it, and suddenly you’re seeing ads for that blender in your Facebook feed and all over Amazon. This is advertising using rich behavioral data. There’s no chance you’re going to forget about that […]. Marketing Automation behavioral data marketing automation

How Building Tools Can Generate New Leads for your Agency


When you think of driving leads for your agency or business online, what comes to mind? I bet it's the usual suspects -- SEO, paid search, content marketing -- all of which are important and can be fantastically profitable. But what if you could build something new to give your clients an advantage? Building your own tools can help bring in a serious influx of leads for your agency. Email address.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

How to Master a Successful Marketing Campaign in Trello [Free Guide]


Efficiency, collaboration, communication, and meeting deadlines -- these all seem pretty relevant to your team's success, right? Especially when running big marketing campaigns with a lot of moving pieces. Whether you're the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That's where Trello comes in.

11 books that have nothing to do with account planning or comms strategy*

Earnest about B2B

* and everything to do with the way the world actually works (and are a total joy to read and really useful for both planning and strategy). I is Another: the secret life of metaphor and how it shapes the way we see the world by James Geary. A mad mad mad book, but considering that planning is basically 1) reading stuff and remembering it and 2) knowing how one thing is like another, you could do far worse that reading this if you’re interested in the way language & thought help us relate to the world. The Death and Life of Great American Cities by Jane Jacobs. 45 by Bill Drummond. Whoops!

Building your badass digital marketing strategy – The American Genius


– We are living in a digital world Marketing is so many things but few are more important right now than digital marketing. Email, blogging, social media, PPC, SEO — and the list goes on. Where to start? What’s really important? Digital marketing is so important for the obvious reasons – everyone has their phone on them literally all. The post Building your badass digital marketing strategy – The American Genius appeared first on Opentopic. Brands & Marketers


The Future of Content Marketing: Here’s Where We’ll Be in 2020


The world of content marketing is bursting with energy. Tech giants are recruiting screenwriters. Content agencies are flourishing. Companies can’t seem to get enough creative writing and design work. As marketing teams become more strategic with their content marketing plans, the ROI of blog posts and white papers is rising. The digital marketing community has seemed to find something that is “sticking,” and the reason why is clear: content is, at the end of the day, a technique for keeping audiences engaged on a human level. Content helps us discover new ideas.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.