Tue.Jun 28, 2016

Savvy B2B Marketing

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My PocketCHIP is a portable Linux box


Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. My second job was as LAMP technologist —  Linux , Apache, MySQL , and PHP — but in my case it included Python and Zope, too.

From Mealy to Meaty: How to Create Better Content


Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. For B2Cers, the figure is 77%. But does more content result in better content? mandate is not getting us very far. So what to do?  . Heck, yes.

Why CMOs Need To Be Bullish On Programmatic Advertising

It's All About Revenue

Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We define it simply as “Automated advertising buying coupled with machine learning.” ” However, there are no shortages of definitions of the term programmatic advertising. It’s using machines to buy ads, basically.”

Progressive Profiling is a Must


Somewhere in the content marketing world, there’s a prospect abandoning a form as you read these words. Is it…could it be…yours? There are two main reasons a prospect who is genuinely interested in a gated asset abandons a form: The form is too long. The form requests information they are not ready to give up. What?! They want to know what my budget is?! I don’t even know who these people are!”

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Will Facebook need to get into the music business? Pretty interesting stuff?

There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption

Modern B2B Marketing

Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). It’s clear that this is not a fad and may not even be a trend. But a one-way strategy (you talking to them) is not enough.

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Content Source: The Secret Sauce To Quality Content

B2B Marketing Insider

My cousin arrived from California the other day. As we sat enjoying a bottle of his excellent homemade Cabernet, he told me about his decades long wine-making hobby. Turns out there are many ways to screw up wine in the production process (technical term). But if you don’t begin with the right, quality grapes, there’s little you can […]. Content Marketing

How We Created Our First B2B Virtual Reality Video Case Study


We love creating new things. Even if it’s a prototype or proof of concept, we get really excited when we do something new at Bizible. We recently created a virtual reality video case study, which, as far as we know, hasn’t been done before. We won’t call up Guinness World Records just yet, but we would like to talk about the strategy behind it, how we created it, and why you should consider it too.

Busted! 23 Marketing Myths Held By (Some) Industries


Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths! 1) “Content creation is inbound marketing.”. Don’t get us wrong. Good news!

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How to Talk to Your Boss About Your Career Path


A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path. So I did a little research to see how often people are actually talking with their managers about the next steps on their career paths. years. sometimes.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Frenemies: The Dangerous Distrust Between Sales and Marketing

Sales Engine

Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. Like any journalist, you won’t get paid unless you deliver. It’s natural, then, for you to be singularly focused on finding those witnesses—talking to anyone else might seem like a waste of time. The scenario is similar for any quota-driven B2B sales team. Next, agree on a process.

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How to Increase Your Authority with Evergreen Content

B2B Marketing Insider

Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […]. Content Marketing

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Why Your Brain Craves Vacation Time [Infographic]


When's the last time you took a real vacation? Not just a long weekend, but a real vacation -- one with some serious rest and relaxation time? If you're scratching your head, you're not alone. In fact, according to the U.S. Travel Association , workers typically fail to take even five vacation days a year. But you're not doing yourself any favors by riding out the wave at work.

Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure

B2B Marketing Insider

Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? believe this is giving marketing a false sense of LinkedIn success or failure. Here […]. Content Marketing Cost per lead LinkedIn LinkedIn Marketing LinkedIn Success

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Dead Trees, Sales Pipelines & Loss Aversion [Research]

Jill Konrath's Fresh Sales Strategies Blog

A massive clap of lightning awoke me from a dead sleep at 3 am. It was pouring outside. responded as I always do in a storm—rushing downstairs to unplug my computers, hoping they weren’t already fried. Buyer Insights Working Smarter

The Complete Guide to Instagram Advertising [Ebook]


As of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action. All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

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Reaching the Summitt

Haley Marketing

“Here’s how I am going to beat you. I’m going to outwork you. That’s it. That’s all there is to it.” ” — Pat Summitt, Legendary University of Tennessee Lady Vols Head Women’s Basketball Coach Emeritus. Pat Summitt passed away on June 28, 2016 at the age of 64 from early onset dementia, Alzheimer’s type. And maybe coach??). Her tenacity.

Easy Ways to Increase Registration and Attendance for Your Webinars


Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. That is, if you can get anyone to register for it. Then, if you do get people to register, there’s no guarantee that any of them will actually show up on the day of the webinar. It’s a well-known problem, and there are many possible solutions. How Do You Get People to Register?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Why Clients Undervalue Your Agency (And How to Make It Stop)


In Lady Windermere's Fan , one of Oscar Wilde's characters describes the cynic as someone "who knows the price of everything and the value of nothing.". It's fair to call CEOs and CFOs cynics when it comes to their marketing budgets. Rarely do client-side decision makers report to their fellow C-suiters the value your agency provides. Nothing Is More Valuable Than Perceived Value. conundrum.)

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10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump


Opentopic blog >> quicksprout.com We’ve all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped! As it turns out, it was a random algorithm update that killed things for a week or two. Several tweaks later, I was back. Cognitive Technology Cmo cognitive technology

What is the Minimum Acceptable Close Rate on Leads?


I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the question as posted: "What is the minimum acceptable close rate for leads provided to sales in a complex selling situation (long sales cycle and multiple decision-makers)?". One thing I like about LinkedIn is that there are lots of people who genuinely want to help! Here is a distillation of the scores of responses I received: "To what extent are the leads qualified to begin with?". All you can do is look at the statistics over time. Over time you will raise the gene pool.".

Maslow’s Hierarchy Applied to Marketing


Most of us encountered Maslow’s hierarchy of needs in school. As a refresher, Abraham Maslow posited that human beings all had basic needs that had to be met before they could move up the hierarchy to meet other higher-level needs. Hive9

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Conquer Big Data with a CMO-CIO Partnership


IT and Marketing are at opposite ends of the spectrum, if you look at them in an outdated way. The same is true of their leaders—the Chief Marketing Officer (CMO) and the Chief Intelligence Officer (CIO). CMOs are, obviously, concerned with marketing efforts. This includes big picture, long-term thinking. It involves everything from creative work to revenue tracking. Wall Street Journa l).

Where unicorns come from — feeder roles for marketing technologists


The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Erica also serves on the advisory board of the MarTech conference series. Marketing technologists have burst onto the scene in recent years. What are the breeding grounds for them? Here’s what I found out: #1. Media. Other.

Unlocking the Mystery of Consumer Behavior with Psychology


This post, Unlocking the Mystery of Consumer Behavior with Psychology , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! seriously hate clothes shopping. Every time I have to go buy a new pair of jeans, I put it off for as long as possible. So far, my wardrobe hasn’t been very cooperative. Principle 1: Pain Avoidance.

8 SEO and Social Media Trends You Need to Know About


Opentopic blog >> entrepreneur.com If you feel a bit behind the times when it comes to SEO and social media, I can’t blame you. read the news every day, adjust my company’s and clients’ strategies regularly and still feel behind. That’s because trends never stay the same for very long, and there are always new ones emerging to challenge. Cognitive Technology Cmo cognitive technology

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Future of Ecommerce: 4 Predictions About the Evolution of Online Shopping


One of the most important parts of running a business is staying informed of the latest advances and changes happening outside of your company’s four walls. Staying up to date on the future of eCommerce is crucial in order to keep your business relevant in a world that never stops evolving. Technology and online shopping are shaking up the retail industry. Multi-Channel & More Mobile Shopping.

The Psychology of Behavioral Targeting Goes Deeper Than You’d Think

Content Standard

Brands have long known that the more personalized they make content, the more effective it is in engaging people. New research shows that the psychological effects of behavioral targeting might be a lot stronger—targeted ads may actually change how users feel about themselves, in addition to driving purchasing behavior. The Experiment. not browsing) were not as interested in the Groupon.

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Why Do Jari Searns’ Friends Buy So Many Nails?

Haley Marketing

By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Jari Searns, Co-Founder of Haley Marketing, is into: HIT: Oil Painter. Back Story. What do I love most about painting?

5 Trends Redefining Sales and Marketing in 2016

Hinge Marketing

Recently, I attended a presentation by Neil Rackman , author of the international groundbreaking classic SPIN ® Selling — a book based on the largest ever research study of successful selling in Fortune 500 firms. In his presentation, Neil identified five mega-trends that have redefined selling. How do these trends impact professional services sales and marketing? Let’s take a look. 1. And 43.6%

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Effective Lead Nurturing in Stages


We all know that website traffic doesn’t necessarily immediately translate into paying customers. Most online visitors don’t convert from the get-go, as some prospects need more time before moving further along the sales funnel. This isn’t necessarily a bad thing, though. Fortunately, there’s a way to nudge them along a bit faster. Steps that eventually allow you to earn  their trust. Attract.


Take Ecommerce to the Next Level With These 4 Marketing Strategies


Opentopic blog >> thehour.com Take Ecommerce to the Next Level With These 4 Marketing Strategies Companies won’t survive without a marketing strategy that radiates in many directions. Take Ecommerce to the Next Level With These 4 Marketing Strategies When it comes to ecommerce, the only way for people to find out about your startup is through comprehensive marketing. Without a. Marketing ROI Cmo marketing roi

Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]


Opentopic blog >> adweek.com Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming. This is especially true for marketing. Where do you. Cognitive Technology Cmo cognitive technology

Top 5 Lead-Generating Ideas for Your Content Marketing


Opentopic blog >> contentmarketinginstitute.com Do you feel lost when you try to think of ways to generate leads for your business? In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content. Cognitive Technology Cmo cognitive technology

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Drive Organic Search Strategy with an Open Mind


When developing your digital marketing campaigns to grow a successful organic search strategy, your goal is to improve conversion rates and expand your reach in a cost-effective manner. Organic search strategies are the long-term campaigns you need to get an edge against your competitors. Long-Tail Logic Explained. Move beyond traditional #sales impact. Consider cross-channel #content performance.

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