November, 2011

Savvy B2B Marketing

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How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion. Now I'm going to share new triggers that marketers can use to their advantage.

Savvy Speaks: Dos and Don'ts of Guest Blogging

Savvy B2B Marketing

Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! The Savvy Sisters recognize that even with six of us contributing, a fresh perspective is a nice change of pace every once in awhile.

Savvy Speaks: Content Marketing Mistakes to Avoid

Savvy B2B Marketing

Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. This week the Savvy Sisters weigh in on some common content marketing mistakes to steer clear of. Not having a plan.

Savvy Week in Review: November 11

Savvy B2B Marketing

Happy Veteran's Day and 11/11/11! Whether you have the day off or are counting down the moments until the official weekend arrives, we think you'll find teriffic inspiration in this week's round up of our fave posts. Enjoy and have a wonderful weekend! How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs

Savvy B2B Marketing

Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? You aren't alone.

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Savvy Week in Review - November 4

Savvy B2B Marketing

A few of us are still recovering from Halloween and others us us have been buried in snow and without power. It's been a busy week for the Savvy Sisters. but not too busy to catch up on the blogosphere. Here are our favorite picks from the week. What would you add? How To Devise A Psychology Based SEO Strategy by @ TrondLyngbo via @ sengineland. Interesting, creative, yet completely logical way to make sure your web site attracts and connects with your ideal audience.

Savvy Week in Review: November 18th

Savvy B2B Marketing

Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. In addition to our families, friends, health, and being gainfully employed, the Savvy Sisters are grateful for all the fabulous bloggers who serve up insights, revelations, insider tips, and a few laughs. each week of the year. Here are this week's top picks from our meanderings around the blogosphere. Enjoy!

Savvy Toolkit - 9 Types of Collaborators

Savvy B2B Marketing

The SavvyB2B Marketing blog is at its very heart a collaboration. No one of the six of us can take more or less credit for its success. We are truly all equal partners. Perhaps hard to believe but I can't really remember one substantial disagreement in the almost 3 years we have been at this.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Content Marketing Tips: 8 Things to Look For When Targeting Blogs

Savvy B2B Marketing

This week we’re pleased to offer this guest post by Frank Anderson of Webhosting.net.

Savvy Speaks: Don't Try These Marketing Tactics!

Savvy B2B Marketing

In the marketing world, wild schemes and hair-brained ideas abound. That's because some of them work - and when they hit, they hit big. Of course, for every one that hits, there are a dozen that fizzle.

Come Together.the Best of Collaboration

Savvy B2B Marketing

COLLABORATE: to work jointly with others or together especially in an intellectual endeavor (source: Merriam-Webster). If you've followed our blog this week, you've noticed we've got collaboration on the brain. Truth is, as a group of independent freelancers who interact almost daily to produce the Savvy B2B Marketing blog, the concept of collaboration is never far from our minds.

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Savvy Toolkit - What's up with Small Businesses and Social Media

Savvy B2B Marketing

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Savvy Toolkit - Making the Brand Infographic

Savvy B2B Marketing

Social media, Web 2.0, Content Marketing and the Demand Generation Funnel! How many of these concepts were presented in your college marketing textbooks? If you attended college a couple of decades ago like me all the buzzwords have changed. How has the shift effected how how you think of things like Brand Consistency and Full Service Agencies. Have these ideas also gone the way of the dot matrix printer? Check out AdWeek's insightful infographic on Making the Brand.

What Sales and Marketing Departments Can Learn from N’Sync

Savvy B2B Marketing

Their music is somewhat useless in the business world, but sales and marketing departments can learn something from N’Sync by listening to their name. The separation between marketing and sales has been ongoing for years, but with the always-changing marketing practices, this department needs sales to help with customer relationships more than ever.

7 ideas to turn PowerPoint slides into social media marketing gold

grow - Practical Marketing Solutions

Although PowerPoint has been around for years, it is still the king of presentation software tools. It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you!

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

5 ways corporate culture determines social media success

grow - Practical Marketing Solutions

A while back I was working with a new client in New York. In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. Here are a few of my favorite ways to leverage this platform for new business benefits.

Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea.

Key to digital marketing success? Be less digital.

grow - Practical Marketing Solutions

One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

How to create social media metrics that matter

grow - Practical Marketing Solutions

For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve. I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work!

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs!

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)?

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Making Marketing Agility Cool

Buzz Marketing for Technology

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator.

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Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages.

Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator

NuSpark

This is the second video in an ongoing series on optimizing your marketing and lead management efforts.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

How many Twitter accounts should you have?

grow - Practical Marketing Solutions

How many Twitter accounts should I have? I have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your book for my birthday last month and I have found it to be a fascinating read.

Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are universal drives that are common in all human beings, across cultures, across the globe.

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait. B2B social media is huge and we have proof.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.