| | | Savvy B2B Marketing | | | | 16 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING NOVEMBER 10, 2011  How to Fascinate -- and Better Connect With -- Your Audience I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion. Now I'm going to share new triggers that marketers can use to their advantage. Let’s walk through how marketers can use these triggers to better connect with their audiences. | SAVVY B2B MARKETING NOVEMBER 30, 2011  Savvy Speaks: Dos and Don'ts of Guest Blogging Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! The Savvy Sisters recognize that even with six of us contributing, a fresh perspective is a nice change of pace every once in awhile. Here are some of our dos and don'ts for guests posting from both a poster's and an editor's perspective. | | | | | |
| SAVVY B2B MARKETING NOVEMBER 29, 2011  Savvy Toolkit - MLT Creative's eBook on Guest Bloggers Savvy B2B loves Guest Bloggers! We love making new friends, reading the great content they provide and offering a skill set, topic or voice to our blog that is unique and different. Since our launch in April 2009 we have featured over 40 different guest bloggers. Later in the week we will be sharing a "best of" from the guest bloggers we have had the pleasure of working with. | SAVVY B2B MARKETING NOVEMBER 2, 2011  Savvy Speaks: Content Marketing Mistakes to Avoid Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. This week the Savvy Sisters weigh in on some common content marketing mistakes to steer clear of. Not having a plan. What sort of content marketing efforts will you focus on? What outlets will you use? How often will you do it? Heather. | SAVVY B2B MARKETING NOVEMBER 14, 2011  Content Marketing Tips: 8 Things to Look For When Targeting Blogs This week we’re pleased to offer this guest post by Frank Anderson of Webhosting.net. In a cool twist of life imitating the blogosphere (or vice versa) Frank neatly demonstrates the fruits of his action plan by having used all of the following steps to get published here on the Savvy B2B Marketing blog! Google PageRank. Alexa / Compete. Last Post Date. Similar Content. Corporate Influence. | SAVVY B2B MARKETING NOVEMBER 15, 2011  Savvy Toolkit - 9 Types of Collaborators The SavvyB2B Marketing blog is at its very heart a collaboration. No one of the six of us can take more or less credit for its success. We are truly all equal partners. Perhaps hard to believe but I can't really remember one substantial disagreement in the almost 3 years we have been at this. am going to go ahead and out myself as a bit of a Socialite with Ringleader tendencies. | | | | | | | |
| -
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 16, 2011  Savvy Speaks: Top Collaboration Tools
Collaboration is an important element of being a freelance marketing professional. Often we are called upon to collabrate on time-sensitive projects with teams in far flung locales. While technology obviously makes things much easier, some tools are much better than others. The Savvy Sisters share their favorites: Michele. Join.me: Free and easy screen sharing. Thanks to Heather, I just discovered join.me , which is a free screen sharing application. While I still use Skype for this function, join.me is a great alternative to those who aren't running that program. Wendy. Google Documents. MORE >> -
SAVVY B2B MARKETING | TUESDAY, NOVEMBER 22, 2011  Savvy Toolkit - What's up with Small Businesses and Social Media
You can't turn on a news program these days without someone saying "Small Business is the future of our economy", "Small Businesses are job creators", "Small Business growth is the way out of the recession" So what are small businesses doing to improve their success rate considering all the noise that is out there? Well according to this Social Strategy1 and OfficeArrow research 67% of them won't be moving towards Social Media as a way to grow and foster customer relationships. Those who hold back seem to fear lots of things. MORE >> -
SAVVY B2B MARKETING | TUESDAY, NOVEMBER 8, 2011 Savvy Toolkit - Making the Brand Infographic
Social media, Web 2.0, Content Marketing and the Demand Generation Funnel! How many of these concepts were presented in your college marketing textbooks? If you attended college a couple of decades ago like me all the buzzwords have changed. How has the shift effected how how you think of things like Brand Consistency and Full Service Agencies. Have these ideas also gone the way of the dot matrix printer? Check out AdWeek's insightful infographic on Making the Brand. Definitely some answers that challenge "the way we learned it" The evolution of marketing just keeps adapting on MORE >> -
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 17, 2011 Come Together.the Best of Collaboration
COLLABORATE: to work jointly with others or together especially in an intellectual endeavor (source: Merriam-Webster). If you've followed our blog this week, you've noticed we've got collaboration on the brain. Truth is, as a group of independent freelancers who interact almost daily to produce the Savvy B2B Marketing blog, the concept of collaboration is never far from our minds. Read on! Surprising Things We've Learned in Two Years of B2B Blogging. Keeping Content Fresh: 7 Ideas for Group-Managed Blogs. Savvy Speaks: Collaboration Tools That Rock. MORE >> -
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 11, 2011 Savvy Week in Review: November 11
Happy Veteran's Day and 11/11/11! Whether you have the day off or are counting down the moments until the official weekend arrives, we think you'll find teriffic inspiration in this week's round up of our fave posts. Enjoy and have a wonderful weekend! How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms. This post on the {grow} blog provides some good ideas for how get started sanely. Are you sure? It's a 3-dimensional performance. MORE >>
- Savvy Week in Review - November 4 SAVVY B2B MARKETING | FRIDAY, NOVEMBER 4, 2011
- Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs SAVVY B2B MARKETING | TUESDAY, NOVEMBER 1, 2011
- Savvy Speaks: Don't Try These Marketing Tactics! SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 9, 2011
- What Sales and Marketing Departments Can Learn from N’Sync SAVVY B2B MARKETING | MONDAY, NOVEMBER 21, 2011
- Savvy Week in Review: November 18th SAVVY B2B MARKETING | FRIDAY, NOVEMBER 18, 2011
| |
