October, 2011

Savvy B2B Marketing

Trending Sources

Hog-tieing Social Media

Savvy B2B Marketing

Something has got to change. start everyday with the best of intentions. have my to-do list, each day I know that I need to write a few blog posts and an article or two, as well as, knock out at least 6 pages of my book. I'm a woman on a mission. read about stuff that I never knew - isn't that cool? After about an hour or so I then turn to Facebook. But is it really? Guilty. What worked?

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

FaceBook. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), how do you get B2B customers engaged with your social media outlets? Jamie. Answer Questions. Ask Questions. Cultivate the Culture. Michele.

Savvy Speaks: Google Plus What?

Savvy B2B Marketing

So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." " You may have noticed all those little "+1" symbols suddenly floating around the internet lately. So what does that mean for your social media marketing strategy? Are you jumping right in with both feet or taking a more cautious approach? Jamie. Wendy.

A Brave New World in Book Marketing

Savvy B2B Marketing

Things are changing as quickly in the publishing world as they are at your local phone store. The old model of an author writing a book and then handing it over to an agent and then publisher to do all the marketing are long gone. Unless you are a big-name seller guaranteed to bring in the bucks (even though your writing may not be the greatest) you’ll get a marketing budget.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Do you mix business and pleasure?

Savvy B2B Marketing

Should I write about personal stuff on my business blog? How much? Which topics are acceptable and which are taboo? Can I swear? Should I voice political opinions? Can I post pictures of my cat? My kid? My dinner? hear these questions from new bloggers of all kinds – B2B business people, start-ups, creative entrepreneurs, artists, coaches, etc. It depends. Be honest. ” and a cannonball.

Savvy Speaks: How Do You Stay Organized?

Savvy B2B Marketing

We Savvy Sisters are BUSY. When we get busy, we're often juggling several clients and dozens of projects (not to mention kids, SO's, pets, hobbies, etc). And because the copywriter is almost always the unofficial project manager too, that means on any given day we could be tracking hundreds of milestones and deadlines, too. How do we stay organized? Michele. Wendy. Jamie. Good luck! Try it!

Week in Review - Oct 14th

Savvy B2B Marketing

Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Enjoy our picks, feel free to add your own in the comments, and have a wonderful weekend (hopefully with some apple or pumpkin picking in it!). Please. Stop Making Your Company Blog Suck. by @markwschaefer. How can you not love that headline? This post features Mark's SlideShare presentation about why companies should blog and how they can do it without sucking. Good stuff to know, right?

Savvy Toolkit - Guide to Marketing Automation Vendors

Savvy B2B Marketing

One of the best perks of working as a freelance marketers is that we get to see the landscape of vendor tools and hear reviews from all our clients. Even with all that inside scoop we have never conceived of what it would take to put together a definitive guide of Marketing Automation solutions. If you are a CMO who is putting together an RFP list I can't imagine a more helpful tool

RFP 28

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Savvy Toolkit - The next generation presentation tool!

Savvy B2B Marketing

I have long been an advocate for better powerpoint presentations. have been singing the praises of Rick Altman and his "Why Most Powerpoint Presentations Suck and How You Can Make Them Even Better" for a while on this blog. The logical next evolution of the powerpoint is to make it more hands on. We are in an iPad, touchscreen, handheld revolution and the powerpoint is still a flat mostly projected image with fixed forward and back directionals. Or so I thought! Then a friend in London sent me a link to Prezi. Check it out and tell me what you think

Tools 26

Savvy Week in Review: October 28

Savvy B2B Marketing

We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy! And point us to your faves of the week! 10, 862 Comments Later, I Realize Blog Comments are NOT a Business Model by @TheSalesLion. Marcus Sheridan brings us another a-ha moment with this post that is especially appropriate for B2B bloggers. Six Ways to Challenge Best Practice Plus Measurement by @Soulati. Thought-provoking, kick-in-the-pants post from Jayme Soulati. Tips for More Effective Email Campaigns by AshleyZ on @toprank.

Lessons from the Field – Comment Paralysis

Savvy B2B Marketing

This is the second post in a series focused on the Top Ten List of B2B blogging that I originally wrote for my DemandCon Social Media Best Practices presentation. The other posts in the series can be found here. The Scenario. From the Top Ten Rules of B2B Blogging #7 was Comment, Comment, Comment. The Problem. The comment world is fickle. Am I counting out comments? Absolutely not! The Fix.

Lessons from the Field – Blogger Outreach

Savvy B2B Marketing

A few months ago I ran a post – Top Ten Rules of Blogging , that came out of my participation in the Social Media Panel at DemandCon. wanted to go back and do a deep dive on a couple of those rules which I got the most live questions and tweet about after the show. Unfortunately summer hit with a vengeance and it fell off my radar. TheBloggess. " 6 Oct via web. The full post is here.

B2B Buyers vs. B2C Buyers—Do Their Differences Really Matter in the End?

Savvy B2B Marketing

Advice about marketing in a business-to-business (B2B) industry is continually flowing through the web. There are tons of best practices and “how to” advice out there to help make sure that you get the most out of your marketing efforts. In other words, what are the differences, and do they really matter in the long run? Consider a few of the basic differences: B2B.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

When social media destroys a career — The business case for being a fake

grow - Practical Marketing Solutions

A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it.  Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook.

Dear social web, Let’s try keeping it real.

grow - Practical Marketing Solutions

I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Who cares?  My wife and kids still love me. Funny. They’re the same level now. agree with him.

API 103

The business case for Facebook, in one sentence

grow - Practical Marketing Solutions

What is the most-debated question in social media today?  One candidate is,  “Should my company have a Facebook page?” ” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. ” Think about it. 

Case 94

5 Ways Social Media Can Drive Revenue

It's All About Revenue

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach. Social media has once again changed that model.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

10 Commandments of Email Copywriting

The Point

Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt tell people What, Why, and How. Thou shalt not require scrolling. Thou shalt sell the offer, not the product. Thou shalt use benefits, not features. What did I miss? ”

Email 92

A glimpse of the next generation of social media entrepreneurs

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columinst. One of my children attends a private school that is offering a new class called “The Evolution of Society.’  ’  I recently had the opportunity to sit in on this class and if the kids in this course are any indication, watch out!  The next generation of entrepreneurs is going to rock the world! To kids, free is just part of life.

Class 89

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Anyway, back to BeanStalk.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

With your kind support, {grow} has become a fairly popular blog. With this distinction, I’m deluged with requests to do sponsored posts (companies offering to pay for their promotional content to show up as a blog post). There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! Are you interested? Susan. Hi Mark!

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. The answer: You don’t.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. The magic lies in realizing higher conversion rates throughout the Sales cycle. No MAP / No Processes. Lessons Learned.

ROI 82

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.  I am also active on Google Plus. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  Quality people. . Process.

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.  I am also active on Google Plus. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  Quality people. . Process.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

7 Ideas for Advanced Social Media Education

grow - Practical Marketing Solutions

For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level of social media education? How do you organize to optimize?

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how! So to illustrate this, I decided to run a research experiment to show at IAB MIXX.

How do you make your content go viral — offline?

grow - Practical Marketing Solutions

You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our wold is overwhelming. Budgets and resources have been cut. It seems that everything is working against our ability to connect with customers and share information that could influence a purchasing decision and close a deal!

Viral 77

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. With social media, buyers can reach out to colleagues, experts, peers, etc.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. With social media, buyers can reach out to colleagues, experts, peers, etc.

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Are my audiences really interested in my thoughts?  So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  Below are the responses.  . From Apryl Parcher. From Maureen Monfore.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing. So there you have it.

Please. Stop making your company blog suck.

grow - Practical Marketing Solutions

Mark Schaefer on Blogging. Let’s face it.  Company blogs suck.  They just do, at least most of the time. But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology.  I’ve been giving a lot of presentations lately and this has been one of my most popular! Highlights include: A few stats on blogs. New directions in corporate blogging.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.