| | | Savvy B2B Marketing | | | | 16 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING OCTOBER 20, 2011  A Brave New World in Book Marketing Things are changing as quickly in the publishing world as they are at your local phone store. The old model of an author writing a book and then handing it over to an agent and then publisher to do all the marketing are long gone. Unless you are a big-name seller guaranteed to bring in the bucks (even though your writing may not be the greatest) you’ll get a marketing budget. | SAVVY B2B MARKETING OCTOBER 13, 2011  Hog-tieing Social Media Something has got to change. start everyday with the best of intentions. have my to-do list, each day I know that I need to write a few blog posts and an article or two, as well as, knock out at least 6 pages of my book. I'm a woman on a mission. read about stuff that I never knew - isn't that cool? After about an hour or so I then turn to Facebook. But is it really? Guilty. What worked? | | | | | |
| SAVVY B2B MARKETING OCTOBER 28, 2011 Savvy Week in Review: October 28 We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy! And point us to your faves of the week! 10, 862 Comments Later, I Realize Blog Comments are NOT a Business Model by @TheSalesLion. Marcus Sheridan brings us another a-ha moment with this post that is especially appropriate for B2B bloggers. Six Ways to Challenge Best Practice Plus Measurement by @Soulati. Thought-provoking, kick-in-the-pants post from Jayme Soulati. Tips for More Effective Email Campaigns by AshleyZ on @toprank. | SAVVY B2B MARKETING OCTOBER 3, 2011  B2B Buyers vs. B2C Buyers—Do Their Differences Really Matter in the End? Advice about marketing in a business-to-business (B2B) industry is continually flowing through the web. There are tons of best practices and “how to” advice out there to help make sure that you get the most out of your marketing efforts. In other words, what are the differences, and do they really matter in the long run? Consider a few of the basic differences: B2B. | SAVVY B2B MARKETING OCTOBER 26, 2011  Savvy Speaks: How Do You Engage B2B Customers with Social Media? FaceBook. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), how do you get B2B customers engaged with your social media outlets? Jamie. Answer Questions. Ask Questions. Cultivate the Culture. Michele. | SAVVY B2B MARKETING OCTOBER 5, 2011  Savvy Speaks: How Do You Stay Organized? We Savvy Sisters are BUSY. When we get busy, we're often juggling several clients and dozens of projects (not to mention kids, SO's, pets, hobbies, etc). And because the copywriter is almost always the unofficial project manager too, that means on any given day we could be tracking hundreds of milestones and deadlines, too. How do we stay organized? Michele. Wendy. Jamie. Good luck! Try it! | | | | | | | |
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SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 19, 2011  Savvy Speaks: Google Plus What?
So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." " You may have noticed all those little "+1" symbols suddenly floating around the internet lately. So what does that mean for your social media marketing strategy? Are you jumping right in with both feet or taking a more cautious approach? The Savvy Sisters give their $.02: 02: Stephanie. Biding My Time. Perhaps I'm not the only one. The International Business Times r ecently wrote about a decline in Google+ usage. Jamie. Heather. So Google+ 1.0 MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 12, 2011  Savvy Speaks: What's Your Keyword Strategy?
Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. So we decided to share how our own SEO web copywriting strategies have evolved to keep up with the latest in search engine science. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Stephanie. MORE >> -
SAVVY B2B MARKETING | TUESDAY, OCTOBER 25, 2011  Savvy Toolkit - Guide to Marketing Automation Vendors
One of the best perks of working as a freelance marketers is that we get to see the landscape of vendor tools and hear reviews from all our clients. Even with all that inside scoop we have never conceived of what it would take to put together a definitive guide of Marketing Automation solutions. So when Savvy Sister Stephanie ran across and shared this Guide to Marketing Automation Solutions from DemandGen Report we knew it had to be this weeks toolkit. If you are a CMO who is putting together an RFP list I can't imagine a more helpful tool MORE >> -
SAVVY B2B MARKETING | FRIDAY, OCTOBER 21, 2011 Savvy Week in Review - October 21
We can't believe that another week has flown by. If you're like some of us, you've been soaked in rain the last couple of days, so it's been nice to be indoors. catching up on the blogosphere, of course! Let us know if you have any other favorite picks this week. And happy Friday! Double Yo ur Page Views by Adding an Image? Seriously. by @juntatjoe. Who knew that adding a little aesthetic charm to your blog posts could have such a huge impact on page views? Go figure. People like pretty. Why Educating Your B2B Audience Isn't Enough by @MLTCreative. Want to Pitch Bloggers? MORE >> -
SAVVY B2B MARKETING | FRIDAY, OCTOBER 7, 2011 Weekly Wrap Up: October 7
Looking for some inspiration to take you through the weekend? Look no further! Tweets, Links, Circles and Likes: Necessity or Luxury for B2B Professionals? by @ Marketri. Debra Andrews lays out the pros and cons of using popular social media tools. The Eloqua Grande Guide to B2B Marketing Content [Free eBook] by @juntajoe. gem of a guide to the world of content marketing, written by Eloqua’s VP of Content Marketing, Joe Chernov and Joe Pulizzi of the Content Marketing Institute, with contributions by Ann Handley and CC Chapman (authors of Content Rules ). via @velocitytweets. MORE >>
- Do you mix business and pleasure? SAVVY B2B MARKETING | THURSDAY, OCTOBER 6, 2011
- Week in Review - Oct 14th SAVVY B2B MARKETING | FRIDAY, OCTOBER 14, 2011
- Savvy Toolkit - The next generation presentation tool! SAVVY B2B MARKETING | TUESDAY, OCTOBER 4, 2011
- Lessons from the Field – Comment Paralysis SAVVY B2B MARKETING | THURSDAY, OCTOBER 27, 2011
- Lessons from the Field – Blogger Outreach SAVVY B2B MARKETING | TUESDAY, OCTOBER 11, 2011
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