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SEPTEMBER 15, 2011 Marketing is Not Magic
Every summer my kids get me hooked on America’s Got Talent. We love watching those brave hopeful performers taking their chance at stardom. Every year some of my favorites are the magicians. This year a talented illusionist, Landon Swank , made it all the way to the final 10. The best a magician had ever done on the show. Cautionary Tale. They hired me to do a big launch promotion. The Fix.
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SEPTEMBER 1, 2011 How to Be a Guest Blogger Any Editor Will Love
As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. It’s been a lot of fun — and a lot of work. Writing for other blogs is a fantastic way to share your expertise and get your name out there. Understand guidelines. Read other posts.
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SEPTEMBER 22, 2011 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
I write copy for a lot of websites, and like all of you, I also visit a lot of websites. So you can imagine I can’t help but notice good ones, bad ones and ones that need to just shut down and start over from scratch. What makes a GREAT website? It’s not rocket science. It’s just following through on a little knowledge about how B2B customers interact with websites.
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SEPTEMBER 8, 2011 6 tips to strengthen your businesses' internet message
These days, we all know how important it is to have a web-presence. If you have a business, then you need to be on the web. Period. Too often, though, websites are quickly created “just to get something up.” My business partner and I recently met with a photographer who had asked us to critique her website and make suggestions on how she could improve her web message. Right, there.
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SEPTEMBER 29, 2011 Prospects DO Judge Your White Paper by its Cover
I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. That's why this study from IDG Connect caught my eye. The first cover was a standard, common cover design with a title and author name.
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SAVVY B2B MARKETING Selling new products – 5 success factors for training your sales force
| MONDAY, SEPTEMBER 12, 2011
This guest post is from Janet Spirer, Ph.D., co-founder of Sales Horizons. If your company is like most, you will launch more new products in the next five years than you did in the previous ten. These products will be expected to produce significant revenue and some may be “bet-the-company” entries to the market. Yet history tells a scary tale. Many good new products are doomed from the beginning because they are not launched successfully to the sales force – they simply escape into the marketplace. Talking about a product and selling a product are two very different things. MORE >>
SAVVY B2B MARKETING Confronting the Trust Barrier
| MONDAY, SEPTEMBER 19, 2011
We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. Read on for his insightful thoughts on what it takes to earn the trust of prospective buyers. Trust is essential to successful selling, particularly if you are engaged in a high impact sale. But here’s the problem. Trust is now trading at a higher premium than ever. Why is that? Well, look around. Unpleasant factors that once were cyclical seem to have to have become structural. MORE >>
SAVVY B2B MARKETING Savvy Speaks: Can I Get a Witness?
| WEDNESDAY, SEPTEMBER 28, 2011
In these days of Web 2.0, no one wants to purchase anything without a review of some sort from the online masses. But before you start tacking voting buttons all over your website, consider revisiting a tried and true marketing tactic - the testimonial. This week the Savvy Sisters weigh in on the do's and dont's of using testimonials to sell. Be specific. Testimonials are great, but stay away from generic testimonials like "Company A's product is awesome!" " Ask customers to get specific. Did the solution increase ROI? Great - by how much? In what ways? Heather. MORE >>
SAVVY B2B MARKETING Savvy Speaks: No Good, Low Down Underhanded Marketing Tactics
| WEDNESDAY, SEPTEMBER 14, 2011
We all know that sometimes, and in some circles, marketing has a bad rep. We Savvy Sisters like to think that's it's mostly due to late night infomercials, but if we are honest with ourselves, we have all seen some underhanded marketing tactics over the years. Here are our (least) favorite: Wendy. Flotsam and Jetsam. live in New Hampshire. Marketing of your political candidate is a state sport up here, it's something we have to put up with every two years for the local elections and every four years for the presidential ones. Political endorsements disguised as polls. Jamie. Spill MORE >>
SAVVY B2B MARKETING Savvy Speaks: Inspirational Marketing Campaigns
| WEDNESDAY, SEPTEMBER 7, 2011
As creative communicators, we naturally draw inspiration from a variety of sources. Sometimes it's a marketing campaign from a totally different industry that gives us a little creative burst. This week the Savvy Sisters share what they think are the most creative - and inspiring - marketing campaigns in recent memory. Clear, concise and creative. can't resist a clever turn of phrase. One of my favorites is "All kinds of dirty. One kind of clean." Boring as a bathroom cleaner is, this tagline has always stood out to me. What wouldn't your B2B clients love about that? MORE >>
- Weekly Wrap Up - September 30 SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 30, 2011
- Weekly Wrap Up - September 23rd SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 23, 2011
- Savvy Speaks: Just Give Me a Reason! SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 21, 2011
- Savvy Week in Review: September 16 SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 16, 2011
- Savvy Toolkit - The Blog Tree Infographic SAVVY B2B MARKETING | TUESDAY, SEPTEMBER 27, 2011
- Savvy Toolkit - Tapping into the SEO lobe of John Hoff's Brain SAVVY B2B MARKETING | TUESDAY, SEPTEMBER 13, 2011
- Savvy Week in Review - Sept 9th SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 9, 2011
- Savvy Week in Review - September 2 SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 2, 2011
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