Thu.Mar 08, 2012

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Seven Elements of Compelling PR and Social Media Storytelling

Webbiquity

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research and realized that the probability of becoming a best-selling fiction author is on par with the odds of winning the lottery. While being attacked by a shark. And struck by lightning.

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Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

Do visitors on your site feel like they’ve landed on another planet? Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display?

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?).

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Do tricky marketing claims really help you as a marketer?

Biznology

Image via Wikipedia. “Drivers who switched to us saved an average of $538.” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us. It actually doesn’t tell us a thing about whether this company has cheaper auto insurance rates than any other one.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Value of Honesty Impacts Revenue

Adobe Experience Cloud Blog

by Phil Fernandez. Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly in the revenue function, spend time trying to focus on what they wish were true. This is where real trouble happens. In this video, I’ll explain the importance of being able to leverage marketing automation to provide hard facts to make good decisions throughout the revenue cycle.

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Facebook Fan Engagement: 5 Ways to Boost Your EdgeRank Score(s)

SnapApp

Join us on 3/14 for a live webinar To Prepare Your Page for Facebook Timeline. With 1 billion members projected by August, 20 Million Page Likes each day and 5 billion bits of content shared each week it's no wonder marketers have embraced the giant. But building a Facebook Marketing strategy focused solely on Likes is sooo 2011 - especially because ~88% of fans will never return to your page. 2012 is the year of engagement and engagement on Facebook - at least 95% of it - happens in the News Fe

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Facebook Launches 'Interest Lists' (Why Marketers Should Care)

Hubspot

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? Interest Lists allow users to organize updates into separate topics from a collection of fan pages and public figures who have the subscribe button enabled on their profile.

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jQuery Mobile Tutorial: Creating a Restaurant Picker Web App

JotForm

With an increase in the number, diversity and complexity of smartphones, more and more companies want to have their own mobile app, but creating a native app can be pretty expensive. It requires special skills, as well as special coding tools, and then there is also the need to build an app per plat.

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Why You Need Marketing Analytics, Not Web Analytics

Hubspot

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Is Your Content Boring? Here’s 6 Steps To Great Content

Marketing Insider Group

Does your content bore your audience to death? You may be surprised if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversa