Mon.Nov 21, 2011

Savvy B2B Marketing

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What Sales and Marketing Departments Can Learn from N’Sync

Savvy B2B Marketing

Their music is somewhat useless in the business world, but sales and marketing departments can learn something from N’Sync by listening to their name. The separation between marketing and sales has been ongoing for years, but with the always-changing marketing practices, this department needs sales to help with customer relationships more than ever. On that same note, people are slowly becoming more and more impatient because they are used to the speed of technology, so sales needs to work with marketing to help keep customers interested. ” Photo credit

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages. It seems like everyone I talk to who works in the technology industry, which is an early adopter of marketing innovations, uses the Demand Waterfall framework. What Does “Marketing-Qualified Lead” Mean to You?

Eight Factors to Consider When (Re)Launching a Business Blog


Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility.

Google AdWords Auctions Explained


Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process. By they way, WordStream has some great AdWords tools , some of which are free. 2011 WordStream – a certified AdWords partner. Internet Advertising News & Notes SEO

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

10 Sloppy Social Media Mistakes to Fix NOW


Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story. Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck). 10 Sloppy Social Media Mistakes. Not using the social media accounts you set up. together.

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Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

How Facebook Can Make Your Small Business Soar. A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!” Convinced no one could possibly refuse such an offer, much to Jimmy’s surprise, the kid responds by tossing a handful of Cheerios in Jimmy’s face. Do you want more sales?

Tablets Will Soon Transform B2B Book Publishing

Content Marketing Today

Kindle Fire and Nook Tablet will dramatically accelerate the move to e-books. The shift from print business-to-business books to digital versions, whether Kindle, Nook or iBook has been nothing short of astonishing. Symptomatic of the change is the increasing amount of floor space that Barnes & Noble is devoting to its Nook e-readers. Does this mean that print books will disappear anytime soon?

4 Ways to Make Your Website More Personal

It's All About Revenue

by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing? Plenty, according to the The 2011 National Website Demand Generation Study conducted by and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Clearly, the website remains a crucial aspect of your B2B online marketing strategy. Here are 4 website optimization best practices to help you do just that.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous. Though he disputes the movie’s thesis that no one with Shakespeare’s lower middle class roots could have written such great masterpieces, that wasn’t his aim in writing. But the accusation would be false.

Mad Marketing TV – Buyer Personas with Adele Revella

Fearless Competitor

Here is the premier episode of Mad Marketing TV featuring my interview of Adele Revella of the Buyer Persona Institute, the show I host and sponsored by Act-On Software. Mad Marketing TV runs every Thursday at 9am PT/Noon ET at the Mad Marketing TV channel at YouTube and MadMarketingTV. There is no show this Thursday, Thanksgiving. The next show is December 1st.). Demand Generation MadMarketingTV

10 Blog Posts About Sales Intelligence

Sales Intelligence View

Sales Intelligence is often skewed in various definitions and mostly misinterpretation. However, the real crime of this story is the mere fact that many do not see the enormous benefits of acquiring a sales intelligence application for your sales team. Here are 10 blog posts on some numbers and practices about sales intelligence. Analytics in Action – The B2B Sales Intelligence Blog. 6 Ways Advanced Market Analytics Can Predict Better Results – Studio PMG. Sales Intelligence Is More than Smart Selling – Destination CRM. Sales Intelligence – Kaleidico. Sales 2.0

Stop reading all that advice. Start interviewing.

Cloud Potential

If you stopped reading EVERYTHING you read about marketing and sales, and spent that time over the next two weeks interviewing your customers, you'd be so far ahead, you would barely be able to contain your joy and enthusiasm. I know, because I do this for my clients, and that's what happens to them. I just did this for a big organization and several very small ones. In each case, the CEOs, partners, managers, and VPs were flabbergasted and thrilled, all at the same time. "Now we know what to do!" " "Oh, wow - no wonder that wasn't working!" This is so helpful."

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Buyerology Trend: Think Buyer Network vs. Buyer

Tony Zambito

Image by via Flickr. This is the fourth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    The first three covered experience creation , BIG insights , and demand fulfillment.  Buyer Trend: Developing More Complex Networks That Collaborate On Decisions.   In addition, the buyer network is expanding. 

Connection based prospecting

Sales Intelligence View

Your professional connections can create new opportunities. To be an effective sales person, it’s best to know how connections you have can get you into new accounts. Instead of relying on more data and names of contacts to call, leveraging intelligence in your sales process can build your pipeline faster. We are expanding further on our lead of people insights of selling to people not contacts. Connection based prospecting is a enhanced way of identifying prospects that you have direct connections to through co-workers, past employers or reference accounts.

Biggest Mistake on Twitter

Marketing Edge

What’s wrong people? Don’t you want to be Re-Tweeted? Then make your tweets short enough to allow for a quick RT click and send. I see this mistake all the time, and on a promoted. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing Promoted tweets Twitter Twitter mistakes

The Secret Ingredient to a Successful Blog


If you’ve been blogging for any amount of time, you’ve heard that content is king. You’ve been told that everything else—design, SEO, in and outbound links—those things are a bonus, but the real thing you need to focus on is your content. And it’s true, content is king, because even an SEO-optimized blog with a beautiful, user-friendly design and a parade of in and outbound links will fail without great content. But although content is important, there’s something more—something that only you can bring to the table, something that only you have to offer that will really make your blog shine.


The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Some Thoughts on Universities Embracing Social Media

Ad Your Comment Here

I had the pleasure of sitting down with the genConnect team at BlogWorld and chatted about our SU social media program a bit… video platform video management video solutions video player. Conferences & Events Blog World Expo Higher ed social media Syracuseu

8 Steps to Hosting a Successful Twitter Chat


A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it's a great inbound marketing tactic for your social media strategy. But hosting a TweetChat also requires some thorough planning in order to be successful. Connect with HubSpot

Content Is the Foundation of a Good Link Building Strategy


Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. Once a site has been optimized properly, the next part is link building. Search Marketing Content marketing link building

How to Design a Killer Keyword Strategy for Paid Search


The following post is an adapted excerpt from our free ebook, An Introductory Guide to Paid Search. To learn more about paid search, download the free ebook here! One of the most important and challenging components of a successful paid search campaign is having a strong keyword strategy. Keyword Match Types. Google's 3 keyword match types are: exact match, phrase match, and broad match.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Getting Better at B2B Social Media

Social Media B2B

Social media for B2B companies is not something that you turn on, set it and forget it. Not only do existing tools change and new tools appear, but your customers and prospects interact differently with social media as they become more comfortable using it. Inherent in change is improvement. Professionally, we all want to do better than we did last month or last quarter or last year. Some of the following posts will help inspire you to do that. 12 Ways to Improve B2B Social Media Marketing in 2012. from MarketingProfs. Want to add some rocket fuel to your B2B marketing in 2012? from B2B Memes.

Ingredients for Success: A Gourmet Life

Your Sales Management Guru

Keynote Programs Leadership Management Sales Kick Off Meeting Sales Motivation

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The Most Effective Search Engine Marketing Strategy

Tomorrow People

SEO: What’s so surprising about SEO? The popularity of SEO as a business marketing activity is no surprise. Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). With the number of internet users in the UK predicted to grow to an estimated 43.7 million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. No surprises there. But what is surprising is just how many companies overlook ways to get SEO working more effectively.

3 Tips to Ensure Your Lists Will Help Your Inside Sales Team Succeed

Sales Prospecting Perspectives

Supporting your inside sales team with lists is a lot like preparing for Thanksgiving day. If you’ve ever hosted Thanksgiving, you know how much preparation goes into it, and it isn’t something that you can throw together over night. It takes a lot of planning, and so much goes into it – if not planned properly, it hinders your ability to make Thanksgiving day a success and odds are you won’t get the desired results you were hoping for. Here are some of the ways you can ensure your lists lead to successful campaigns: Communicate with your team prior to pulling a list.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Facebook Ticker, Now With 100% More Sponsored Stories


Early in 2011, Facebook launched the addition of Sponsored Stories to its advertising platform, and two months ago, the social network introduced the real-time Ticker to the Facebook sidebar. If it wasn't at all obvious from the title of this blog post, can you guess where we're going with this? Understanding Sponsored Stories and the Ticker. Leveraging the Power of Social Advertising.

Jeff Ogden, the Fearless Competitor and President of Find New Customers is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011

Fearless Competitor

Bethpage, NY ( PRWEB ) November 18, 2011 – - Find New Customers “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden been nominated for the 50 Most Influential People in Sales Lead Management. Vote here: Vote for your top 50. Jeff Ogden, the Fearless Competitor. This enables companies to rapidly grow revenue and market share. Find New Customers

Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Modern B2B Marketing

by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes. Here are some of the demographics we score that you might not normally consider: Bad data. How do we mark these leads as bad names? JT; JD; J.D.; RJ; R.J.; T.J.;

The 12 Steps to Marketing Automation Recovery


You have a problem, and this is an intervention. Let's face it, your marketing automation addiction is out of control, and it's no longer working. You send out hundreds, if not thousands of automated messages every day. Your marketing behavior is hurting your prospects, leads, and customers. Worse still, you're ashamed of your marketing tactics, and you hide them from your friends and family.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Should Your Business Join Google+?


Google+, the social network launched by the world's pre-eminent search engine, seeks to re-define how information is shared on the web. Specifically, Google+ aims to make it easy to categorize your social network and be conscientiously selective about what information you'd like to share and with whom you share. Finally. But should you participate? What will it mean for your business? App loading