Mon.Feb 28, 2011

Savvy B2B Marketing

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Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Marketing automation systems have reached that magical moment when people start to want one without knowing exactly how they’ll use it. Here are some errors to avoid along the way. 1. Not really.

The Final Destination for Social Media

Social Marketing Forum

But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today? Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools

How to Get Through Gatekeepers When Cold Calling.

Sales Prospecting Perspectives

Last Friday afternoon as the day was winding down, I got into a discussion with some of our top performing Business Development Reps. asked them, “What was your biggest challenge this week when making your dials?” ” One of them immediately answered, “Admins!” ” This got me thinking about how difficult it really is to get through administrative assistants and other gatekeepers. Although it can be very de-motivating when a gatekeeper won’t direct us to their boss, there is no reason why we can’t find alternative ways to get to these executives.

Virtual Event Vendor Checklist: Integration with Social Media

PR Meets Marketing

There has been an interesting discussion on Focus regarding the role of social integration within the virtual platforms. As social media and networking is an integral part of an overal

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Death of Email Marketing and a Bowl of Petunias

Social Marketing Forum

“Curiously the only thing that went through the mind of the bowl of petunias, as it fell, was, ‘Oh no, not again.’ ’ Many people have speculated that if we knew exactly *why* the bowl of petunias had thought that we would know a lot more about the nature of the universe than we do now.” [.]. Email marketing Opinion cross-channel marketing death of email email marketing

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of  individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Here you go. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000. link].

List 25

5 Ways to Socialize Your B2B Content to Increase Leads and Sales

Social Media B2B

As B2B online marketers, creating new, socially shareable content to generate leads and sales is a huge part of our jobs. It’s not always easy to come up with highly engaging tweets or status updates, and it can be even harder to correlate that activity to leads or sales due to a complex B2B sales cycle. However, social content extends beyond the popular social platforms. Slideshare Presentations.

Is Social Media Going to Kill Email?

Modern B2B Marketing

by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today. Analysts and marketers are naturally faced with the question of how to incorporate these new mediums into an effective marketing strategy.

The Problem with Email

Fearless Competitor

Email is the lynch-pin of B2B marketing but… What’s easy and cheap also has a downside. 9 in 10 Email Users Have Unsubscribed. Nine in 10 (91%) US email users have subscribed to a company’s email and later decided they don’t want to receive it,  according to [pdf] a new report from Exact Target and CoTweet. Email Still Popular. Unsubscribe Most Common Negative Email Reaction.

Don’t Limit Your Nurturing

ANNUITAS

A recent article in Click-Z , by Mike Hotz, made the case for focusing your email nurturing primarily on the middle of the funnel.  To support his point, Mr. Hotz offered up this statement: “….y This will allow you to build prospect relationships based on trust and value, not loose connections based upon offering the lowest price. “. But the conversation doesn’t end at the altar. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

BMW can imprint eyelids, we’ll drive demand.

It's All About Revenue

by Amber Stevens | Tweet this. Have you seen this video? Take a look. It’s reminiscent of the days of subliminal advertising – using extremely bright flashes of light to burn an impression of their brand logo into on-lookers retinas! The weird science aspect of this is intriguing to me – but they literally have to go from theatre to theatre setting up their lights and screens to “impress&# people. How much does something like that cost! And, does it actually help sell cars? Click here to view the embedded video. But I do. And it’s fun. and marketing teams. Reddit.

How do you leverage social media for SEO?

Biznology

Image via CrunchBase. Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: "Just what do you do about it all?" Most of us have only a limited amount of time to spend on search marketing, and now there seems to be one more thing to add to our busy to-do lists.

Facebook Like Button Gains Better Sharing Functionality

Hubspot

Facebook has been living in a two-button world. First, the social networking giant provided online publishers with a Share button, then it followed up with a Like button that replaced the notion of Facebook fans. While these two buttons have both been used for awhile, they actually operated differently in terms of how they allowed individuals to share information on Facebook. Marketing Takeaway.

E-Quip Blog: Climbing the Commitment Ladder

E-Quip

The sales process is a series of steps towards a mutual commitment--the contract. But you're not likely to get there unless there are incremental commitments between buyer and seller along the way. That's simple logic, but a

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Yahoo and Bing to Allow Trademark Keywords

Client Bridge

On March 3, Bing and Yahoo will allow the use of trademarked names as keywords in search ads. This is a change in policy, bringing them in line with Google, which has allowed trademark names for search ads since 2004. Google has won several legal battles over this practice, thus clearing the way for other search engines to engage in the practice. From Microsoft Advertising: “As of March 3rd, Microsoft will cease editorial investigations into complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada. View Original Article

How Do You Keep Up with the Competition? [Marketing Cast]

Hubspot

In this age of rapidly changing technologies, businesses are fiercely competing for the attention of online viewers. Many companies start obsessing over what the competition is doing. Should you follow suit? “I don’t think this is the right thing to focus on,” says David Meerman Scott. What do you currently practice and how should you behave in the future? Connect with HubSpot

SEO 3

Use Alexa & Compete with Caution for B2B and Niche Sites

Sazbean

When you’re trying to get a handle on how well your site is doing, it can be helpful to compare it to other sites on the Internet. Both Alexa and Compete offer up a ranking of your site compared to all the other sites they know about. Understanding How It Works Obviously Compete & Alexa aren’t going to share their exact algorithms for coming up with their rankings. Thoughts?

Stop Workplace Drama!

Jill Konrath's Fresh Sales Strategies Blog

Hey leaders. You don’t have time for negativity and excuses from your team. According to Gallup, negativity cost the US economy over 3 billion in lost productivity each year! If your team is spending more time complaining about the new software system or about what’s not fair, you’re losing time and money. That’s why I want to recommend my friend Marlene Chism’s new book, Stop Workplace Drama.

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

Foursquare Now Distinguishes Between Friends and Followers

Hubspot

When my college journalism professor was trying to wrap her mind around Twitter followers, she said, “I am not going anywhere; why are they following me?” ” While her words then were meant to be a joke, today they simply convey the evolution of social networks. On Foursquare , the location-based social network, you are going somewhere and you do have followers. It sure does!

6 Benefits of Inbound Marketing

Client Bridge

Ron Fink, partner at Strategic Marketing Solutions, discusses Inbound Marketing on the Hubspot Blog. Strategic Marketing Solutions had to adapt to the disruptive technologies of the digital revolution in order to continue to provide engaging, measurable and profitable marketing solutions for their customers. They embraced the inbound marketing process: Get Found --> Convert --> Analyze. Benefits of Inbound Marketing: Consumer Engagement - Enables the customers to interact not only with the company or brand, but also with each other. View Original Article

Facebook Page Marketing

Client Bridge

Hubspot provides a free ebook, "Facebook Page Marketing", based on a transcript from the webinar, Facebook Page Marketing with Q&A. Contents Include: Most Frequent Facebook Mistakes. Facebook Pages & Ownership. Is My Audience on Facebook? How Frequently Should You Post? Custom Tabs. How to Grow Your Fanbase. Personality on Facebook. Significant Changes on Facebook. How to Find Customers on Facebook. Geotargeting & Location on Facebook. How to Leverage Contests on Facebook. Who Is Doing It Right on Facebook. Download Facebook Page Marketing ebook

App Deployment to Facebook Pages is Here!

SnapApp

SnapApp applications can now be deployed to the new Facebook Pages. Facebook's recent update to Pages for businesses and organizations made it possible to install third-party apps with rich styling and functionality, like SnapApp, directly onto a tab of your Facebook page. Starting today, any quiz, poll, or survey you create using SnapApp can now be placed on a tab of your Facebook Page. ( See an example app on our Facebook page.) Features. Here's what you'll now get when you put SnapApp on your Facebook page: Trivia quizzes, personality tests, surveys and polls. Full Customization.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

American Express' Anti-Loyalty Program

Manhattan Marketing Maven

American Express has devised the ultimate anti-loyalty program. They take their best customers and have idiots torture them by phone. In no time, you want to cut up your card and scream “AMEX sucks” into the biggest megaphone you can find. If you doubt me, just trying booking a trip using Membership Rewards.    Note to readers: If you aren’t up for a rant, bail now!   Here’s how I entered AMEX Hell. I’ve been a Platinum Card holder since 2003 and I amassed 200,000 membership rewards points. They don’t talk to each other.   First, you wait on queue.