Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Be Unique. Be Consistent. Choose a Memorable Name.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Effective B2B lead generation requires strategic planning and persistent monitoring. Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Below are 10 requirements for deploying successful online content marketing.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Read on for his insights into typical content pitfalls and ways you can avoid them. Sometimes your truly great content flops. It's a nasty shock. After all, you have done everything right. You have carefully avoided promoting your own products and services. No one can find it.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. In an ideal marketing and sales world, we’d all enjoy the opportunity to talk in person with each and every prospect. Personal connection. Understanding. Serving. Back-and-forth dialog. Q&A. ” 6.

Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. It is a strong resource for making connections with people and businesses, leading to increased sales for you. Are you in the top 10? Are you on the first page of search results?

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. Not only are positive customer experiences powerful in attracting new customers, but in fact, organizations that sell without them could be losing out. Make sure your teaser is appropriately attractive.

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B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Confession. Last week I did something really embarrassing. unwittingly became a spammer. Oh gods of marketing, social media, and E-mail forgive me. knew not what that click would do. should have dug deeper. should have checked references. ” Ewww. The road to hell is paved with good intentions. Who wouldn’t like a few more referrals? Some emailed to ask if the message was spam.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?” ” It’s a question our agency has been asked countless times, but not many companies know it’s the wrong question to be asking. Respondents also indicated that they avoid direct contact with vendors over social media. Content should help, not sell.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations. Not only do I get my info from different sources, but I use multiple devices: a MacBook Pro, an iPad and a Droid.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. One reason is that buyer personas have been oversimplified and have lost touch with their original intention. Please outline those seven ways. Who should care about buyer modeling?

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. Even if you are not publishing 365 posts per year, your blog probably takes a substantial amount of time. And, you want it to result in the best possible outcome for your organization. if you rememeber to link at all.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. And then nothing happens; your leads just vanish into the ether. If this sounds familiar then maybe a few simple techniques might help. Lead score.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. wanted to play with the marketing automation software and start blasting out content. And boy, did I get an education. Learning Curve. Very important?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. In my work developing content for technology companies, the topic of “thought leadership” comes up often. The discussion usually goes like this: “We want to develop a thought-leadership white paper.” Want to discuss this topic with others?

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Unfortunately there are some common mistakes that marketers are making with their case studies. Make sure you aren’t one of them! Making the before unbelievable. This is a critical piece not to over embellish. You just make your client look bad and you set the wrong tone for the whole piece. The Fix.

What I will tell my kids about jobs

Savvy B2B Marketing

In his essay How will you measure your life? Clayton Christensen shares with his students a set of guidelines that have helped him find meaning in his own life. Second, how can I be sure that my relationships with my spouse and my family become an enduring source of happiness? Third, how can I be sure I’ll stay out of jail? Though the last question sounds lighthearted, it’s not.

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Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. For more than two decades, I've made my livelihood supporting salespeople. They sold my stuff because they knew I'd make sure they knew theirs. Nurturing Sales.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. Embrace it.

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing. All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. That means marketers are no longer being asked simply to deliver a bunch of leads – they’re being held accountable for making sure those contacts turn into actual revenue. What can marketers do to meet those new demands? Aligning those schedules will help get everyone on the same page.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception. Engagement Quality. Sales Lead Quality.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.” ” The most amazing thing happened to me recently. once watched a webinar with my colleague Chris Jablonski.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion. Now I'm going to share new triggers that marketers can use to their advantage. Let’s walk through how marketers can use these triggers to better connect with their audiences.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. Others, let’s call them the turtles, are taking their time and moving very slow or not at all.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media. Here is a copy of the presentation that I promised to all the attendees. Don’t do it!

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Savvy Week in Review: April 27

Savvy B2B Marketing

TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. We hope you enjoy them and then go unplug for the weekend - spring is coming into full swing all over the place and you ought to go out and have some fun in it. Happy reading & see you next week! Are You Worthy of Social Media?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives. Optimize Key Page Elements. Meta descriptions.

Does your brand stand up?

Savvy B2B Marketing

You are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for. These are all valuable brand assets, but they are not your brand. Your brand isn’t what you say.

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Analyzing the Competition Where It Counts

Savvy B2B Marketing

As a former competitive analyst in technology marketing, I know how critical it is to keep your finger on the pulse of competitors’ activities, announcements, and positioning. But to get a true sense of just how well they stack up, organizations should assess their competitors in three areas: Idea marketing. Content marketing. Buying experience. How the Buying Experience is Evolving.

Email by the Numbers

Savvy B2B Marketing

We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. It was one of those, “How do you like my new sweater?” ” moments, when all you can say is, “Ummm…” I was 45 minutes into my first meeting with Frank, a prospective client. Set the goal. ” 7.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Case for Buzzwords

Savvy B2B Marketing

I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. In the marketing blogosphere, it seems everyone’s a critic, and buzzwords simply aren’t able to fight back for themselves. Start with the punch line. They have resonance.

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Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. That's why this study from IDG Connect caught my eye. The first cover was a standard, common cover design with a title and author name.

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4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. newspapers, and heaven forbid—books! Numbers get attention. Go ahead.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No one cares about your products and services except you.” according to David Meerman Scott, author of The New Rules of Marketing & PR. The implications are profound for sellers of products and services to other businesses.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. If you're ready to take your content process to the next level, you could realize significant opportunities if you leverage your time, effort, resources and content. Re-imagining in Action.