I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right? What's the harm in that? Makes a lot of sense! MORE >>

Things are changing as quickly in the publishing world as they are at your local phone store. The old model of an author writing a book and then handing it over to an agent and then publisher to do all the marketing are long gone. You’ll need to have a solid platform. And you need to be Social Media savvy. She was interested. MORE >>

In October, TechTarget released A Profile of TechTarget’s Hyper-active IT Researchers , a report providing insight into the media consumption habits of the media publisher’s most active users. These users are the folks conducting research about technology products and services they might purchase. MORE >>

"Watch your competitors, but don't follow them." " - Arnold Hax. This weekend I was reading Inbound Marketing by Brian Halligan and Dharmesh Shah (highly recommend!), and this quote from one of their professors at MIT jumped out at me. It quickly summed up my feelings about how B2B organizations should relate to their competitors. MORE >>

Blogging is hard work. You must consistently create and publish great content. Today's post is about saving yourself time and stress by implementing a simple editorial calendar. Sure, it's going to require a little work up front, but - trust me - you'll thank me once you're up and running. The Editorial Calendar - what is it? How do I create one? MORE >>