December, 2007

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Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Customer Experience Matrix

As you may recall from my posts on Unica and SAS , event-based marketing (also called behavior identification) seems to be gaining traction at long last. By coincidence, I recently found some notes I made two years about a UK-based firm named eventricity Ltd. This led to a long conversation with eventricity founder Mark Holtom, who turned out to be an industry veteran with background at NCR/Teradata and AIMS Software, where he worked on several of the pioneering projects in the field.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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Anything Goes Marketing on the Globe and Mail

Anything Goes Marketing

Here I was minding my own business, taking in some caffeine while I scanned my web traffic. What did I find? I`ve been added to the blogroll on Canada`s largest national newspaper. The blog is called Hard Sell Blog by Keith McArthur who writes for the Globe and Mail. His blog is about the latest in marketing and advertising. I know my American friends are saying `Whoppie` but it`s nice to be listed up there with Seth Godin on a widely read and respectable website (unlike those others that we wil

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50+ Amazing Jquery Examples- Part1

JotForm

Many of us have been using a good deal of jQuery plugins lately. Below I have provided a list of the 50 favorite plugins many developers use. Some of these you may have already seen, others might be new to you. This is just the first series , the second version will be coming soon, stay tuned and E.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Local Online Ad Spending to Jump in 2008: Report

readwrite

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 billion driven by a demand for paid search and video ads, according to a report on NewsFactor. Search ads will make up the brunt of the local online ad spend in 2008, says Borrell, doubling to $5 billion. Locally targeted video ads are also expected to experience massive growth and rake in up to $1.3 billion.

More Trending

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Unica Strategy Stays the Course

Customer Experience Matrix

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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Tips for Confirmation Pages

Anything Goes Marketing

Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!! I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Use an audio confirmation clip on your confirmation page.

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Advanced Analytics and Still More Reasons I Love QlikView

Customer Experience Matrix

I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. One theme I’ve picked up is a greater interest in advanced analytics. Richard Deere of Direct Data Mining Consultants, a very experienced modeler, told me that interest in segmentation always increases during recessions, because companies are more determined to increase the return on diminished budgets.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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1010data Offers A Powerful Columnar Database

Customer Experience Matrix

Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Vendors on my list included Alterian , SmartFocus , Vertica and QD Technology. Most use some form of a columnar structure, meaning data is stored so the system can load only the columns required for a particular query.

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Email and Video: Tactics you can use Today

Anything Goes Marketing

I may be getting older but I had a crazy flashback yesterday. I went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started. One commercial stood out - a new video phone that is being offered by a mobile carrier up here called Rogers (Verizon is the equivalent the US).

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Online Ad Spend to Jump in 2008 Thanks to Sports, Politics

readwrite

A new forecast from ZenithOptimedia predicts that the ad spending will jump 6.7% globally to $486 billion. For online ad spending, the news is especially good. Zenith expects Internet ad sales to hit $44.6 billion in 2008, and increase its total share of the market to 9.4% (up from 8.1% this year). Zenith predicts that that Internet will overtake radio in percentage of total ad spend next year, and overtake magazines in 2010.

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Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. ITtoolbox/PJA IT Social Media Index Wave II updates the earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. It's no longer just about teenagers discussing their favorite bands. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services.

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Wii Would Like to Clarify

WebMarketCentral

I came down a bit hard on Circuit City in yesterday's post—not unfairly, but a brief clarification is in order. Essentially, at the corporate level, Circuit City appears to have a policy against treating customers with dignity and respect. Their automated email on the topic of Wii game systems basically states, albeit politely, that we don't have any Wiis so quit bugging us.

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Wii Don't Want Your Business

WebMarketCentral

If you're a parent of a child anywhere from five to 17 years old (and quite possibly even if you're not), you know that THE hottest gift this Christmas is the Wii game system. You also know that these overpriced, screamingly popular yet appallingly underproduced gadgets are as elusive as Vikings Superbowl victories. The ultimate blame for the situation of course falls squarely on the manufacturer, Nintendo.

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WMC Interviews: Jeff Rusinow

WebMarketCentral

I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 site TopNetPix , which has been described as "a combination of Mahalo , Yahoo and Netvibes." Jeff has been an active member of the early-stage venture capital community in the Midwest since 2000, when he founded Milwaukee's first angel network, Silicon Pastures. He earlier spent 22 years in retail management, holding senior executive positions at Macy's, Gimbel's, the Hudson Bay Company and, most recently, Kohl's De

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Book Review: Your Inner CEO -- Unleash the Executive Within

WebMarketCentral

When I first began reading Your Inner CEO: Unleash the Executive Within , the eighth book from best-selling author and executive consultant Allan Cox, I honestly didn't think I would get much value from it. "Too squishy," I thought. "Not going to be much here I can use." The book begins with such lines as "Successful CEOs, I have discovered, share power with others.and treat all stakeholders in their enterprise with kindness, generosity and humility" and "By looking at boundaries (those ubiquito

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How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful.

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Excellent Podcast on Interactive PR

WebMarketCentral

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements.

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Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.