KoMarketing Associates

APRIL 20, 2012

Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer. Not only can an infographic explain the value of content marketing, but also illustrate tactical recommendations associated to the B2B marketers’ strategy with content develo

Content Marketing 195

Content Marketing Landing Pages Storytelling Content 195

Biznology

APRIL 20, 2012

Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too. In fact, we would love to have everyone else’s cake as well but when it comes to the consequences, we scatter like cockroaches when the lights come on. We see all the time how people try to distance themselves from people and things so that they can have the perception of more freedom.

Paid Search Agency 144

Paid Search Agency Companies Ideal Customer Profiles PR 144

Ambal's Amusings

APRIL 20, 2012

Content Marketing Showcase Series # 4 Red Bulletin. Name: Red Bull’s ‘Red Bulletin’ Magazine for iPad. sap. Normal. sap. 1. 1. 2012-04-20T05:49:00Z. 2012-04-20T05:50:00Z. 1. 141. 807. personal. 6. 1. 947. 10.2625. Clean. MicrosoftInternetExplorer4. Name : Red Bull’s ‘Red Bulletin’ Magazine for iPad. Description. The Red Bulletin is a one of the biggest global magazines published each month in English, German and Polish.

Content Marketing 116

Content Marketing Content Impressions Marketing 116

B2B Memes

APRIL 20, 2012

I’m sure there were at least a few journalists who took offense at Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. In his former life as a journalist, Farbman said, “I always had the sense that I was creating information, but the real purpose of that information was to sell something—to sell newspapers and ad space.” There’s nothing particularly new or revolutionary about this sentiment, and I might

Aggregators 112

Aggregators Advertisements Advertising B2B Marketing 112

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Loyalty

Adobe Experience Cloud Blog

APRIL 20, 2012

by Kelly Waffle What do football and B2B marketing have in common? They both rely on analytics to drive success. Let me explain… Imagine if in the National Football League they only kept track of how teams scored points (touchdown, field goal, safety) and how many people attended each game. No other statistics and metrics were tracked. Teams and fans wouldn’t know how well certain defenses played the run, how often teams converted on third downs, when teams should go for it on fourth dow

Analytics 89

Analytics B2B Marketing Planning Lead Scoring 89

SnapApp

APRIL 20, 2012

An old writing adage suggests that novelists are failed short story writers, and that short story writers are failed poets -- suggesting that the short form is the most challenging. By that measure, bloggers are failed Facebook posters, and every Facebook post is a failed Tweet. Although it's easy enough to throw 140 characters of something ?out into the Twitterverse, composing a successful and memorable announcement can be a challenge.

Broadcasting 48

Broadcasting Buzz Blogger Keywords 48

Hubspot

APRIL 20, 2012

Earlier this week, Klout announced its own version of brand pages -- Brand "Squads." Klout calls these pages a "way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.". And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool.

Brand Identity 51

Brand Identity Branding Top of Funnel Paid Search Agency 51

Webbiquity

APRIL 20, 2012

As always, this penultimate post highlighting the most valuable content of the past year is dedicated to interesting marketing and social media content that didn’t fit neatly into any other category. Are QR codes an intriguing technology that never lived up to the hype, or is widespread adoption still just around the corner? Is social media worth the effort for online retailers?

Resources 130

Resources Paid Search Agency Best Practices Advertising Agencies 130

Hubspot

APRIL 20, 2012

This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts.

Ad Building 61

Ad Building Advertising Agencies Case Study Case Studies 61

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales