Wed.Mar 14, 2012

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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

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How to Use Google+ for Business

Biznology

Image via Wikipedia. Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business?

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Business Blogs and the Parisbas Tennis Open

Writing on the Web

Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells, California. I’ve noticed a few things that applies to content marketing.

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6 Must-Have Social Plugins for Your WordPress Blog

Convince & Convert

Jess Ostroff is Managing Editor at Convince & Convert , and also runs the virtual social media assistant agency Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you have a conversation with any WordPress developer, they’ll likely tell you that less is more when it comes to plugins.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Content Marketing Lessons from the Kony 2012 Campaign

Adobe Experience Cloud Blog

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The 30-minute, slickly produced video narrated by Jason Russell explains the atrocities of Joseph Kony, leader of the Lord’s Resistance Army in Africa, who many consider to be the most brutal criminal in the entire world.

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The Anatomy of a Successful Facebook Post

SnapApp

A successful Facebook post for your business shares a lot with successful personal posts -- only more appropriate for "general audiences" and more focused on a specific result. While instincts honed from a lifetime of interacting with people can help guide you to Facebook success, you should also incorporate a handful of key characteristics shared by the most effective business posts.?

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content.

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links. That high-level analysis is misleading, however. Consider just one category of searches: students conducting research projects. Whether its a junior high, high school or college student, researching anything from the paintings of Pablo Picasso to the writings of William Shakespeare to the mating habits

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How to Run a Twitter Campaign the Right Way (#JayZSyncShow)

Hubspot

You've probably heard about SXSW, currently in full swing in Austin, TX. But did you hear about Jay-Z's South by Southwest Amex Sync Show? It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.