Mon.Mar 21, 2011

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Vote: What Makes You Read a Blog Post?

Writing on the Web

What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials.

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Future of Marketing - Technology Enabled Personalized Marketing

Ambal's Amusings

Customers have very heterogeneous needs. So, it indeed is challenging for us marketers to personalize marketing. Let us address 2 questions. Question 1. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. Question 2. How to personalize marketing? Follow the ICE Formula.

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The Farmer update and "feeding the content machine"

Biznology

Image by Joelk75 via Flickr. Remember when we had to write new copy for the trade show brochure once a year? How times have changed! First, we needed to fill pages and pages of our Web sites. Then came blogs, which required even more content to feed to the content machine. Then came the rest of social media. Now Google is cracking down on "low-quality" content, but who has time for anything good anymore?

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57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Below you’ll find their tips and as well as mine. Design. 1. Check to see if your site is easy to see via the iPhone or iPad. If it’s designed in Flash, your customers can’t view it using these devices. 2.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What Fascinates Us About Landing Page Tests?

Adobe Experience Cloud Blog

by Andrew Spoeth. Marketers love looking at the results of A/B landing page tests. We’re almost addicted to it. But what is it about landing page tests that fascinates us? I’ve been thinking a lot recently about landing page design and landing page testing. One of the reasons being a webinar that Marketo is hosting with Anne Holland, founder of WhichTestWon.com, on March 23.

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What is Debate? Watch and Find Out!

Dahle Communication

If you are not a part of the debate world, it can be a bit confusing. Because of some of this misconception, I decided to give an ignite speech about debate that will hopefully clear up some of those ideas. While it is only 5 minutes long, you can still learn a lot from it (I hope). If you want to learn more, go to the National Forensics League website.   Travis Dahle at Global Ignite Week #4 from Ignite SD on Vimeo.

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How to Activate Facebook Insights for Your Website

Hubspot

So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones , and you're probably working hard to implement some of their strategies on your own page. I'm pretty sure that you'll be happy with the improvements you make and that you'll quickly see how more engagement, frequent content updates, and high quality CTAs will lead to more fans.

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Connecting Thought Leadership to Sales

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Content Curation: The Oldest Media Activity That’s John Doe to You → Connecting Thought Leadership to Sales March 21, 2011 by Eric Wittlake 5 Comments Perfect alignment Chris Koch’s most recent headline really caught my attention: Three Ways to Link Marketing to Revenue wit

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5 Tips to Set Up Your Business for Sales and Marketing Success

Hubspot

We're lucky at HubSpot that the marketing team and sales team have a great relationship. Sure, there's always some tension about lead quality or lead follow up, but our marketing and sales teams have constant communication and an SLA we've developed together to ensure we can help each other be more effective. What's the key to success? I shared a few tips with the AMA Tampa last week specifically in regards to lead nurturing campaigns, but these tips can be applied more broadly to any marketing

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Design Charts for Better Typography and Color

JotForm

We’re designers, so it makes sense that a lot of us are visual learners and do better looking at charts and graphs than reading an article or listening to a podcast. Typography and color are two great topics that are perfectly suited for infographics, charts, and other graphical learning tools. Bel.

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How Do You Use Your Email List Effectively? [Marketing Cast]

Hubspot

Do you remember the sweet anticipation of receiving new email messages? If you are like most people today, you hardly think of your inbox fondly. It’s like the fading memory of a once-cherished rendezvous that turned into a burdensome relationship. But hey, maybe you can reawaken this first feeling of euphoria in your email subscribers. In this episode of the Weekly Marketing Cast , we discuss the top two things you need to consider when using your email for marketing.