Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
markempa
OCTOBER 21, 2012
Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone. They were nice enough and pretty enough, but there was no chemistry. Like when he raved about his favorite musicians — Jane’s Addiction, Cake and Liz Phair — all of his potential sweethearts stared blankly.
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