markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Anything Goes Marketing

AUGUST 31, 2006

It's time for September's Blogtipping. Yeeeeeeha!! Here are some great blogs to be aware of: Check out Sante's Search Engine Marketing blog - great tips to help drive traffic to your blog and you can work on your Spanish at the same time Do you what Demand Generation is? If you're in B2B marketing, you should. If you're inteterested in some great insights from the B2b e-marketing area and learning more about demand generation, check out Steve Gershik's The Innovative Marketer.

Demand Generation 100

Demand Generation Blogger Search Engine Marketing Tagging 100

WebMarketCentral

AUGUST 30, 2006

Marketing Sherpa yesterday published a podcasting 101 guide , which began: "Podcasting is about to celebrate its second birthday and we don't know of a marketer out there who isn't at least mulling over the possibilities. Here's our handy guide, including: Surprising data on listener demographics; 3 Mistakes to avoid; 5 Rules for podcast content; 4 Tips to create commercials that get results.

Advertising Agencies 20

Advertising Agencies Demographics Rules Marketing 20

Anything Goes Marketing

AUGUST 29, 2006

You may have thought that I've completely lost it but what I'm actually doing is an SEO experiment. In my quest to drive traffic to my blog and to help others generate web traffic for their online campaigns , I've looked the the top keywords as defined by Wordtracker and listed them in my blog title as well as throughout this blog post. From what I've read, your blog should contain keywords that are fairly common in the search world.

Google 100

Google Digg Keywords Tagging 100

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Anything Goes Marketing

AUGUST 28, 2006

Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page. You think that this would be a simple concept but it isn't. Ever see a website that has a million numbers that you should contact? Brian Eisenberg at ClickZ found a great one by a company called Zaaz. Clicking on "Contact" brought up an easy to use form that only asked for the basic amount of information.

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Here are some of the top headlines that resulted in high click-through rates: #1. Headlines with numbers "7 Tips for Improving Your Cashflow" "Top 10 Interview No No's" "Top 10 Recruitment Myths -- Busted" "Top 10 Sales Killers" "5 Traits of Great Leaders" #2.

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't. Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

AUGUST 26, 2006

How are B2B companies generating leads these days? There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

Paper 100

Paper Lead Generation Generation Leads 100

WebMarketCentral

AUGUST 29, 2006

Check out this newsletter from marketing agency ingage (yes, with a small "i"). The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic. Interesting enough, but what sets this publication apart from every other marketing newsletter is that ingage has used its own interactive publishing tool to produce it.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media