Wed.Mar 27, 2024

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Content Pruning: Why It Works, and How to Do It

Ahrefs

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work?

Content 77
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How to Build a Community With an Email Marketing Platform

SendX

Building a community is about more than just gathering people together. It's about creating a space where connections can flourish, ideas can be shared, and relationships can grow.

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The Winning Formula in Sales

xiQ

The Winning Formula in Sales In the high-speed world of Formula 1 racing, precision, strategy, and agility are paramount. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method. These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition.

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Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

Ah, the never-ending quest for qualified leads! B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. But what happens after that initial spark of interest? Do all those website visitors and content downloads translate into sales conversations? Let’s delve into the enigmatic world of SQL’s and SAL’s.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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10 ChatGPT prompts for digital marketers by Digital Marketing Depot

Martech

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges.

More Trending

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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor.

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How To Survive 3 New Threats to Your SEO Strategy

Content Marketing Institute

Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.

SEO 67
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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its sui

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6 SEO Experiments That Help Reveal How Google Works

Ahrefs

In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works.

SEO 75
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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8 Ways AI Can Elevate Your Customer Experience

CMSWire

Take your your customer experience to the next level and stay ahead of the competition by integrating AI into your business operations. Continue reading.

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How marketers are investing in games: IAB PlayFronts

Martech

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Image: IAB. The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic.

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4 Metrics You Should Add to Your Email Reporting

Litmus

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. 1.

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Automated SEO Reporting (The Easy Way)

Ahrefs

In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS).

SEO 71
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Importance of Conversational Intelligence for Customer Experience

CMSWire

Conversational intelligence offers businesses the tools to create more nuanced, context-aware dialogues with their customers. Continue reading.

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[Announcement] New Zapier Field Mapping to Supercharge Your Lead Generation

Optinmonster

The way most business owners do lead generation is wrong. They focus on getting as many “leads” as possible into their funnel. For them, it’s all about the volume of data they get. And they use that data to contact people with generic messages in hopes of making sales. It’s no surprise they lose a high percentage of their prospects. Lazy marketing brings poor results.

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Driving Success Through Metrics

SmartBug Media

You know that the business landscape is more competitive than ever, and you believe your company has what it takes to rise above—but do you know if your customers’ sentiment backs up that belief? A successful company not only creates a customer-centric experience but also ensures that the needs, expectations, and preferences of its customers are integrated into the core culture of the entire organization.

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8 Free SEO Reporting Tools

Ahrefs

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.

SEO 70
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Hyper-Personalization – Customer Engagement Revolutionized

US Data Corporation

In the world of content marketing, the evolution from one-size-fits-all campaigns to targeted, personalized messaging, has been ongoing, but has now reached a whole new level. Revolutionizing content marketing is something called, hyper-personalization, a strategy that utilizes data analytics and artificial intelligence to deliver bespoke messages and product offerings to individual consumers.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. This explosion of options has revolutionized media planning.

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Opinion: Ensuring every woman is seen

Televerde

Originally published on GlendaleStar.com I’ll be honest: I’ve met every Women’s History Month for the past 10 years with an eye roll. It’s not because I don’t acknowledge the monumental contributions of women around the world. I absolutely do. It’s because I’ve never felt seen during it. Each year, as the month rolls around, there’s a resounding call to action — support more women, champion equity, celebrate diversity.

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Supercharge Your Customer Journey Strategies With Frontline Insights

CMSWire

Harness the power of insights from your frontline employees to enhance and grow your customer journey strategies. Continue reading.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to make sure your data is AI-ready

Versium

As tech firms roll out more reliable AI capabilities over the next year, use this period to clean up your databases so you’re ready to leverage new tools.

Tools 52
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Walmart Axes Capital One Card Deal

Valasys

27th March, New Jersey: A judge in the federal court has decided in favor of Walmart and permitted the company to quit the partnership with the company called Capital One at the time they wish to. This ruling declared on 26th March 2024 constituted a crucial turning point in the dispute between the two companies as it was at this point in the saga. Customer Service Concerns Spark Dispute On Capital One’s claim that some of its customers had not received the help they needed due to the poor

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Harnessing the Power of User-Generated Content (UGC) in Your Digital Marketing Strategy

Bluetext

In the ever-evolving realm of digital marketing , one strategy has stood the test of time and continues to prove its effectiveness: User-Generated Content (UGC). From reviews and testimonials to social media posts and videos, UGC has become a cornerstone for brands looking to connect with their audience in authentic and meaningful ways. In this blog post, we’ll explore the significance of UGC and how you can leverage it to enhance your marketing efforts.

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Boost Your Clinic with Plastic Surgery Social Media Marketing

Go Beyond SEO

Welcome to the era of digital marketing, where social media has become a powerful tool for businesses to connect with their target audience. In the realm of plastic surgery social media marketing has proven to be a game-changer for clinics looking to expand their reach and grow their brand. By implementing effective social media strategies , clinics can engage with patients on a personal level, showcase their expertise, and build trust.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Navigating B2B Acquisitions: 5 Tips for Post-Merger Brand Strategy Success

Launch Marketing

When multiple organizations undergo a B2B acquisition, each brings its own unique brand identity, recognition and attachment to the table. The journey towards successful integration is fraught with challenges. From customer confusion to employee anxiety and hesitancy in adopting changes, the risks are abundant. For marketing leaders, the challenge lies in strategically evolving messaging and brand strategy to create a cohesive and stronger entity.

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Marketer of The Month Podcast- EPISODE 181: Google LSAs: The Accelerator for Marketing Success with Ryan Steinolfson

Outgrow

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Ryan Steinolfson for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Ryan and here’s what we discussed about- 1. Emphasizes the importance of Google LSAs and Maps for business visibility. 2. Discuss using CRM tools like GoHighLevel and CallRail to supplement Google’s limitations. 3.

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The Ultimate Guide to B2B Social Listening

Oktopost

If you’ve ever played the game ‘telephone’ as a child, you know that it’s not just about the conversation taking place but picking up on the right insights. This lesson extends far beyond childhood games into the real world of social listening. There are millions, perhaps even billions, of conversations taking place on social media each day. However, the trick is not listening to everything at once but being able to clue in on important messaging that impacts your brand.

B2B 62