Wed.Feb 13, 2013

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Common Content Marketing Mistakes To Avoid

Biznology

Photo credit: DigitalRalph. You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Here are three kinds of mistakes we see content marketers make all the time, and ways to avoid them.

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How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

The Point

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” You can download a free copy of the ebook – 100 pages on everything you need to know about marketing automation – what it is, how it’s different from CRM, common features, keys to success, and more – by clicking here. Below is my contribution (see Page 71.).

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4 Common Blog Writing Stumbling Blocks

Writing on the Web

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. However, blog writing can be tougher than you might think. It’s important to keep posting fresh new content, in order to get readers coming back (thus increasing your visibility and site traffic).

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Social Customer Service is Now a 2-Headed Monster

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about customers using Facebook more and more as a customer service channel. Interesting new research from Social Bakers uncovers an important finding: The volume of questions posted on Facebook has increased 26% in 6 months.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation

Adobe Experience Cloud Blog

by Dayna Rothman For our recent Definitive Guide to Marketing Automation launch, I interviewed several marketing automation experts to get their input on key questions such as how to be successful with marketing automation and how to sell the technology to internal stakeholders. I had so many awesome answers from thought leaders, that I wanted to create a blog series that showcased their advice and opinions.

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16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot.

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Forbes Magazine Expert Columnist Features Content Marketing

Content Marketing Today

Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real. Lisa wanted to know how you can be sure that your content marketing strategy is authentic. I believe it’s not difficult if you stick to several core principals and think of content marketing just as journalists have thought of news and features for 100s of years.

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16 Marketing Pick-Up Lines to Snag Your Next Hot Date

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot.

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12 Reasons Your Company May Need a New Website

Circle Studio

The post 12 Reasons Your Company May Need a New Website appeared first on circle S studio.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]

Hubspot

"Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. With Valentine’s Day just around the corner, love is all around. And whether you’re making cookies with your kids, sending a package to a secret admirer, or toasting the passing of the day with friends, it’s a great time to think about love -- especially if you’re a marketer.

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5 Valentine's Day Marketing Campaigns That'll Warm Your Heart

Hubspot

Love, flowers, chocolate, bla bla bla. Where are the marketing results?! Okay, probably not what your Valentine's date cares about. But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how? Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness. whatever) that Valentine's Day instills in people.