Tomorrow People
MARCH 21, 2012
Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Of these, 58% believe that they don’t need one (Source: Serif). This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot).
Writing on the Web
MARCH 21, 2012
There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses?
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ANNUITAS
MARCH 21, 2012
I just got done reading a Net-Results blog post that quoted John Common , CEO of Intelligent Demand who stated the following about marketing automation: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation. This is a good thing! At most companies today, marketing and sales are working from an outdated playbook that was written back when interruptive, batch-and-blast, product-focused, hunch-based marketing actually work
Digital B2B Marketing
MARCH 21, 2012
We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up. Innovation is happening so quickly that predictions like this are a fool’s errand, but for the sake of Caleb and discussion, here are trends I see that I believe will continue to carry through the next 18 years.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Biznology
MARCH 21, 2012
(Image credit: Getty Images via @daylife). My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with are both successful business people; he runs a small business, she’s an operations executive. And both talked about how successful their respective companies performed, “without marketing.” Without marketing?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MARCH 21, 2012
by Jason Miller One of my favorite sessions from SXSW Interactive last week was Gartner analyst Mark McDonald’s session discussing his book The Social Organization. McDonald discussed building a cross-functional collaborative environment within an organization using social media as the catalyst. In order to do so successfully, a company needs to understand the energy, potential, and innovation that’s possible through social collaboration.
Ambal's Amusings
MARCH 21, 2012
HubSpot, based in Cambridge, Massachusetts, is into providing marketing application and advice to businesses of all sizes enab. sap. Normal. sap. 1. 0. 2012-03-20T16:18:00Z. 2012-03-20T16:18:00Z. 1. 143. 816. personal. 6. 1. 958. 10.2625. Clean. MicrosoftInternetExplorer4. HubSpot, based in Cambridge, Massachusetts, is into providing marketing application and advice to businesses of all sizes enabling them to leverage disruptive effects of the internet to "get found" by more prospects
Hubspot
MARCH 21, 2012
Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. Twitter, however, doesn’t offer a seamless way to see how your marketing is paying off.
Webbiquity
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. LinkedIn now has more than 100 million 150 million members including executives from every one of the Fortune 500 companies; 80% of them influence their companies’ purchasi
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Hubspot
MARCH 21, 2012
MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what gives? Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. You know, something worth redeeming in exchange for their contact information.
Tony Zambito
MARCH 21, 2012
© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities. One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base.
Convince & Convert
MARCH 21, 2012
Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. By now you have likely seen , read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by General Manager, Billy Beane , the club had limited resources with which to build a winning team, especially when compared to big budget competitors
Hubspot
MARCH 21, 2012
Deliverability is an ever-changing and important piece of a strong email marketing strategy. In fact, according to Return Path's recently released Global Email Deliverability Benchmark Report , email deliverability has become increasingly more challenging. A 6% drop in the second half of 2011 brought inbox rates to 76.5% globally, compared to 81% in the first half of 2011.
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Convince & Convert
MARCH 21, 2012
Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. By now you have likely seen , read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by General Manager, Billy Beane , the club had limited resources with which to build a winning team, especially when compared to big budget competitors
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